From the overall situation, the sales volume of the new energy vehicle industry is declining, but there are still some car companies showing a trend of "bucking the trend".
"Counter-current" won the first place, this is the real ability
In January 24, the whole system of Wenjie delivered 32,973 new cars, the first time to surpass the old rival ideal counterattack to the top, and just ended in February, the monthly delivery of the whole series of Wenjie was as high as 21,142 units, and its popular model Wenjie new M7 continued to maintain a strong sales momentum, with a monthly delivery of 18,479 units, and a total of more than 150,000 units, leading the Chinese market with an absolute advantage in the monthly sales list of new forces of a single model, and the "luxury technology flagship SUV" The M9 exceeded 50,000 units within 62 days of its launch, which further proves the feasibility of Huawei's in-depth empowerment.
24 New Year's Day has just passed, once the main high-end Gaohe Automobile has been out of production for 6 months, even the strong head brand BYD, has also started a first-class war, it seems that into 2024, the entire domestic new energy vehicle industry is facing increasingly fierce competition, however, with the new M7 and M9 such a "hot model", the sales boom is still rising.
It is such a strong contrast that can't help but cause us to think about how to stand out in the fiercely competitive new energy vehicle track.
Technological innovation and product definition are the core of building a high-end brand
On the one hand, it is due to the fact that Huawei has already established a first-class brand reputation in the field of smart phones, and has gained a high degree of user recognition, and this sense of trust naturally extends to the question world, so to speak, the launch of the question world is with Huawei's "traffic halo", on the other hand, as a Hongmeng Zhixing's question world, it is with Huawei's deep empowerment and technical support, in order to beat other new forces to the ground, so the question is, what are the "black technologies" that have so much magic? Let's expand on it
First of all, the hot sales of Wenjie are inseparable from Huawei's in-depth empowerment, especially in terms of technology. So, what Huawei-enabled black technologies does Wenjie Auto, which has only been in the market for more than 2 years, have that can beat those new forces that entered the game early into a mess?
Far ahead of HUAWEI ADS 20 high-end intelligent driving system as the "intelligent driving brain" of the M9, equipped with a new design of the industry's highest mass production of 192 lines of lidar, its detection distance, response ability, scanning frequency are far beyond the industry level, and before the Chinese New Year this year, many car owners received ADS high-end version of the OTA upgrade push, bringing the long-awaited "no map NCA", to achieve no longer rely on high-precision maps, you can experience the whole country can drive, the more you drive, the smarter the high-end intelligent driving.
According to statistics, friends such as Ideal and Xiaopeng have not opened township roads for the time being, while Wenjie has directly covered all urban roads, national roads, county roads, township roads and county and township roads, and the available road sections are as high as 99%. At the same time, the high-speed pilot and urban pilot have all been opened, so that car owners can truly feel the intelligent driving experience of national navigation and free travel.
Secondly, in the context of the era of smart cars, the vehicle itself is not only used as a means of transportation, but is endowed with the concept of mobile space, so the entertainment attributes of the vehicle have also become an important factor for consumers to consider when buying a car.
Although the technology of intelligent voice assistants in many cars is quite mature, it is undoubtedly a small thing compared with the Xiaoyi smart assistant of the Hongmeng intelligent cockpit, and the Xiaoyi that accesses the Pangu AI large model is more like a small assistant that can have continuous conversations, understand you, and take the initiative to care for you.
In addition, the intelligent attributes of the Hongmeng intelligent cockpit are also manifested in the fact that it can meet various personalized needs, just take the Hongmeng intelligent cockpit 30 of the new M7 for example, it can automatically adjust the seat angle and other settings according to the driver's habits and needs, at the same time, the one-click appointment function allows the driver to preset the interior environment through the mobile phone before traveling, including temperature, ** and seat position, to provide the driver with customized travel preparation.
It can be said that the easy-to-use and intelligent HarmonyOS intelligent cockpit makes driving more convenient and makes the driving experience easier, raising the functionality of the interior space to a new level, showing the hard core power of the industry ceiling.
Finally, the aspect of travel safety that consumers are most concerned about is also the key problem of various car companies.
The new M7, which cost 500 million yuan to upgrade, has been upgraded and optimized in the body structure and re-opened the mold, while complying with strict safety design standards to create a super reliable "mobile safety cabin". The proportion of high-strength steel and aluminum alloy in the whole car is 806%, and the key pressure-bearing part is also made of submarine-grade hot-stamping steel, accounting for 244%, and the M9 adopts the Huawei Mate 60 "same" ultra-hard core Xuanwu architecture.
In the second half of automotive intelligence, technological innovation and product definition are the core competitiveness, only with deep technical accumulation and deep insight into user experience, in order to stand out in the fierce market competition, and the strong rise of the world is the best proof of this!
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