01 Introduction.
A modern Chinese medicine health care brandwthnRecently, it was announced that it has been successfully obtained byLVMH GroupThe world's largest consumer goods private placement**l $5 million Series A funding round led by Catterton。This financing marks the further expansion of WTN's business expansion and influence in the global market, and also injects a strong impetus into the future development of TCM health in the international market.
In their own words:Michelle Larivinee, founder of WTHN, said: "WTHN was inspired by my personal health transformation with traditional Chinese medicine, and I am truly passionate about making the age-old holistic way accessible to others. "L Catterton's extensive experience in retail, consumer and health is a tremendous strategic value for WTHN, and from the first conversation with their team, it became clear that they share our vision of unlocking a huge new category of wellness, and our mission to change lives. ”
The global health and wellness market is expected to surpass 1$3 trillion.
02Traditional Chinese medicine has set off a new wave.
In recent years, traditional Chinese medicine has shown a significant development trend in the international market, and is winning wide recognition from global consumers for its unique charm and value. With the change of global health concept, the pace of internationalization of traditional Chinese medicine is accelerating significantly, indicating that traditional Chinese medicine will set off a health revolution on a global scale.
A new chapter in TCM health care! Go abroad. Li Guangqian, a researcher at the Information Center of the International Development Research Center, believes that the modernity of traditional Chinese medicine includes five aspects: medicine, technology, industry, culture, and public management attributes. These five attributes have broadened our vision of traditional Chinese medicine and can provide multi-level and multi-angle protection and development of traditional Chinese medicine. With the continuous excavation and exertion of these attributes, the competitiveness of traditional Chinese medicine in the international market will be further enhanced.
According to incomplete statistics, there are about 8,000 TCM clinics in the United States. More than 40 states in the United States have promulgated the "Acupuncture and Moxibustion Traditional Chinese Medicine Act" to provide formal legal protection for traditional Chinese medicine, so that more native Chinese medicine practitioners can join the team of traditional Chinese medicine in the United States, and the salary of traditional Chinese medicine and Western medicine is comparable, and the annual income is generally 6.1 million US dollars, and it is not uncommon for more senior professional Chinese medicine doctors to be treated more than 200,000 US dollars.
A number of varieties of Chinese herbal medicines have also been included in the United States Pharmacopoeia and the European Union Pharmacopoeia, further proving the status of Chinese medicine in the global pharmaceutical standard system. These achievements not only provide a solid foundation for the internationalization of traditional Chinese medicine, but also provide global consumers with more diversified and personalized health choices.
It is worth mentioning that many domestic universities and professional medical institutions of Chinese medicine have established Chinese medicine centers overseas, covering Central Asia, Europe, the United States, Australia and other regions. These centers not only provide high-quality TCM services to the local people, but also further promote the popularization and development of TCM around the world.
03 The brand goes overseas.
In today's globalization, the internationalization strategy of Emperor Wu of the Han Dynasty has far-reaching significance. It breaks the limitations of traditional Chinese medicine culture in the international market, and conveys the wisdom and charm of traditional Chinese medicine to the world with a new attitude and a more open attitude. This not only opens up new growth space for the brand itself, but also injects new vitality into the overall development of the Chinese medicine industry.
President of the Channel Department of Emperor Wu of the Han Dynasty.
Chen Jikui. First from the right).
Former Polish ** Komorowski.
second from right).
Komorowski, a former Polish civilization, said that Chinese civilization has a long and profound history, and traditional Chinese medicine is a typical representative of it. Traditional Chinese medicine is not only a treasure for Chinese, but also a treasure for the people of the world. It is hoped that more and more people will pay attention to this field and contribute to the health of people around the world.
Left) Kong Linjin, chairman of Emperor Wu of the Han Dynasty; (Right) Professor Tao Liling.
Professor Tao Liling, President of the European Academy of Acupuncture and Moxibustion, President of the Belgian Traditional Chinese Medicine Hospital, and Honorary President of Changzhou Traditional Chinese Medicine Hospital, successfully signed a contract with the co-founding partner of the European Business Department of Hanwudi Medicine Pillow.
Carlos Matt, President of Jiukang Industry in Mexico, and Emperor Wu of Han Dynasty.
Carlos Matt is mainly engaged in import and export**, international overseas investment and industrial project investment in the field of healthcare. In the subsequent conversation, he said that traditional Chinese medicine is very popular abroad, especially in the past decade, with the increasing international influence of China, Mexican business people have also begun to set their sights on the ancient eastern powers.
This year happens to be the 10th anniversary of the establishment of a comprehensive strategic partnership between Mexico and China, and this special trip to China to visit the Hanwudi Medicine Pillow Operation Center is to introduce the high-quality products of China's traditional Chinese medicine industry into Mexico, take the fast train of traditional Chinese medicine revival, and quickly seize the Mexican traditional Chinese medicine market.
After in-depth exchanges, Mr. Kong and Mr. Carlos Matt reached a cooperation intention, and the Han Wudi medicine pillow was exported to Mexico!
04 Postscript. A wisp of medicinal fragrance has been passed on for thousands of years, upright, innovative and development, the industry has gone out across borders, and the national brand has been revived! Kong Linjin, chairman of Emperor Wu of the Han Dynasty, said: ".I am a Chinese, and I will spend my life focusing on doing one thing, one thing that foreigners respect and make Chinese proud. "Nowadays, the revitalization and development of traditional Chinese medicine has ushered in a great opportunity of time, place, and people, and the medicine pillow of Emperor Wu of the Han Dynasty will surely step onto the world stage and bring healthy sleep to the people of the world. Emperor Wu of the Han Dynasty is not only a treasure of the Chinese nation, but also a unique contribution of China to the world.