When you finish reading the following **, if you don't look at the background, you will mistakenly think that it is the crew member of which flight?
Actually, this is Huawei's"Customer Engineering".
Netizens gave the most comments after reading **:I am shocked and my scalp is numb at the sight!
From February 26 to February 29, the 2024 Mobile World Congress (MWC 2024) opened in Barcelona, Spain. Huawei has almost contracted Hall 1. In addition, every year when Huawei participates in MWC, it will send a "guest labor department" group, which is called within Huawei"Large Corps Combat Mode".The main responsibility is to provide customers with the best reception and explanation service at the booth! (EventWang is a creative platform for advertising marketers).
Next, Dawang will take you to try to understand the mysterious department of Huawei's customer engineering department (full name: customer engineering department), and how it is related to activities. (The activity covers the activity plan, marketing plan, industry report and other office materials).
Huawei's "Guest Labor Department".Owned an in-house event agency
Previously, Dawang wrote an article about in-house, more and more large factories in order to meet marketing needs, set up their own in-house, however, I didn't expect that Huawei's customer department (founded in 1999) had an in-house event agency as early as 2014Event Pioneer. (The activity covers office materials such as team building plans, work reports, PPT templates), etc
According to Huawei, with the development of Huawei's conference services, the customer service department at that time tested the waters to build a Huawei's own public relations company, and finally realized the business transformation of the conference module. The Vanguard is the first step in the transformation strategy of conference affairs.
The responsibility of the vanguard team is to provide Huawei's conference services with in-depth customized creative solutions, cost-effective and stable execution, and intimate and seamless communication services. The main work content includes:Independent output of creative solutions, integrated management of downstream businessmen, on-site execution management, cost control and final accounts. (Activity Wang has 15w+ program ppt can be **).
During the two sessions, Huawei's official activities were completed by the customer service department, including the reservation and reception of customer hotels, the planning and execution of celebration parties, forums, and press conferences.
According to Shao Yongzhen, a member of Huawei's MWC conference team at the time, "If you are in the basement of the staff hotel and hear the continuous ringing of ** bells and loud, standard Chinese, or British, American, Russian, Latin American, Indian or even Japanese English, please don't doubt it, that's us." “
At that time, Huawei's customer service department had another major responsibilityResponsible for the exhibition hall explanation and reception of visiting customers
Anyone who has visited Huawei has a very deep impression of Huawei's reception: the careful planning in the early stage of the reception, the meticulous service of the reception staff, the standardized actions of the drivers, and even the ordering of food, the arrangement of leaders to accompany the meal, the technical exchange of experts, etc., all of which are done to the extreme.
Huawei even has its own hotels, Anpuyi City and Anpubailai, which are said to only accept Huawei employees and customers, and are not open to the public.
For example, Luo Zhenyu once took a colleague who "gets" to visit Huawei, and as soon as he entered Huawei's exhibition hall, an elegant ** sounded, a blind pianist playing "Flowers Bloom in Sight". This song has a special meaning for Luo Pang and all the members, because it is the theme song of Luo Pang's New Year's Eve speech of "Friends of Time" every year. Huawei's dedication can be seen, and it can still be done accurately, and the moment visitors enter the exhibition hall, they start playing this piece at the same time. Other desserts have the "got" owl logo on them, which is simply a routine operation.
In 2015, the Migrant Labor Department was officially merged into Smartcom
In 2015, Huawei's customer service department was officially merged into Smartcom, and the full name of the company is "Shenzhen Smartcom Business*** is a wholly-owned subsidiary of Huawei, and the general manager of Smartcom (founded in 2004) is Ren Zhengfei's son Ren Ping.
According to public information, as a wholly-owned subsidiary of Huawei,Smartcom is committed to building a unified service platform for all Huawei companies, unifying service resources, and establishing a professional service system. Smartcom is mainly responsible for the management and service provision of Huawei's business travel resource platform, covering air tickets, hotels, tourism, high-end hospitality, conference services, secretarial services, etc., providing diversified and comprehensive business travel solutions. Based on Huawei, Smartcom's business scope covers more than 150 countries and regions around the world, and it also vigorously explores other high-quality group customers.
In 2015, the net income of the main business was 140.9 billion, with an operating income growth rate of 26%, a compound growth rate of 28% in operating profit, and a steady growth in business.
In recent years, Smartcom has also been providing high-end services to Huawei and other large and medium-sized enterprises in a market-oriented manner, as well as providing related services for consumer business.
It can also be understood that Smartcom isThe "logistics department" that ensures the rapid development of Huawei's business is responsible for food, housing, and transportation. At the same time, Dawang also learned thatHuawei's brand activities are also coordinated through this company, and then outsourced to a professional event company.
On April 29, 2019, Ren Zhengfei mentioned the main responsibilities and future development direction of its wholly-owned subsidiary, Smartcom, in an email speech.
It is emphasized that reception managers, exhibition work and conference schedulers, service specialists, and protocol drivers belong to the combat personnel system; Establish an incentive mechanism for the use of outsourced personnel in reception, covering ......, cloth, cleaning, and security, incorporated into cost management.
In Dawang's view, whether it is Huawei's guest work department or the current Smartcom, Huawei treats ordinary reception work as a project, and has its own set of strict SOPsTreat every reception with the standards of an event. 
It is said that Huawei's headquarters receives customers from all over the world every day, including dignitaries from all over the world, and in order to improve customer awareness, they take group photos when customers visit Huawei's exhibition hall, and quickly print and frame them as gifts. It is a tradition of Huawei, but usually the lighting conditions of the exhibition hall environment are not conducive to shooting, and the printed ** is dim and yellow, and the color and condition are not good. In order to solve this problem, the lighting of the photo spots in the exhibition hall was improved to achieve the best effect of taking pictures.
Through this small example, we can see how much attention Huawei attaches to the reception work.
Finally, have you been in contact with Huawei's customer service department? Tell us what you think in the comments section