Mobile World Congress 2024 (MWC 2024) is currently in full swing in Barcelona. Huawei set up the largest exhibition hall at this exhibition, bringing a number of high-end, fashionable, and new technology products to the show, comprehensively showcasing Huawei's innovative technologies and ecological layout in the fields of mobile imaging, sports and health, and smart office, and conveying Huawei's ultimate pursuit of further integrating technology into consumers' lives and enriching scenario-based experiences to consumers around the world.
The design of the Huawei Device Pavilion is inspired by the brand, drawing on the genes of the external structure to create an experiential scene. Experience areas such as Ultimate Design, Fashion Forward, XMAGE, Creation of Beauty, and Fitness & Health are set up in the pavilion, showcasing Huawei's unique concept of creating personalized lifestyles for consumers with innovative technologies.
Among them, Huawei's ultra-high-end brand "Ultiamte Design" experience area showcased two ultra-high-end flagship products, the HUAWEI Mate60 RS and HUAWEI Watch Ultimate Design, showcasing the in-depth combination of traditional craftsmanship and cutting-edge technology, and fully demonstrating Huawei's high-end quality. In the "Fashion Forward" experience area, the appearance of the HUAWEI Watch GT 4 series and HUAWEI Freeclip ear clip earphones is particularly eye-catching, and the unique design language of the two products continues to lead the industry trend, infiltrating the high-end and fashionable design concept into life, bringing consumers a fashionable and personalized life experience.
In the "Sports and Health" experience area, Huawei has created a free sports space, bringing golf, treadmills, and cycling into the exhibition hall to meet the personalized sports needs of consumers and attract exhibitors to come and experience them. A number of high-end smart watches, such as the HUAWEI Watch 4 and HUAWEI Watch D, are displayed in the experience area, which not only lead the new fashion of wearing, but also bring consumers a personalized sports and healthy lifestyle to meet the diverse needs of different people in various scenarios.
The "Creation of Beauty" experience area is designed to simulate a studio, providing an excellent environment for guests to immerse themselves in appreciating paintings and creations. Many of the paintings on display were created by the Huawei MatePad Pro 13The 2-inch is drawn with a Huawei M-Pencil (3rd generation) stylus. For digital creation, whether the handwriting is with the hand, whether the writing and drawing are smooth is very important, the stylus displayed on the spot, is the world's first terminal product using Starlight technology, and is also the industry's first over 10,000-level pressure-sensitive stylus, making writing and drawing smoother, all-round help for digital creation. As a productivity tool for drawing creation, the Huawei MatePad Pro 13The 2-inch is equipped with the industry's first flexible OLED screen, which is the thinnest and lightest tablet product in the tablet industry so far, with the narrowest bezel and the highest screen-to-body ratio. Huawei uses innovative technologies to facilitate digital creation, unleash people's creative potential, and enable everyone to create anytime, anywhere, and enjoy the infinite joy of creative freedom.
Huawei's innovative technology enhances users' artistic experience in many ways, allowing everyone to fully express themselves. The MWC Huawei terminal booth not only showcased the ultimate painting experience of "Creation of Beauty" brought by Huawei tablets, but also the photography works in the Huawei Image XMAGE exhibition area were in different styles, each of which showed the technical strength and ultimate experience of Huawei Image XMAGE to fully stimulate the imagination of photography enthusiasts around the world. Since its release, Huawei Imaging XMAGE has built a unique mobile imaging technology system in terms of optical system, imaging technology, and image processing, and continues to convey the "image power" of XMAGE to people. Through continuous technological innovation, Huawei continues to improve its imaging capabilities, inspire users to create, and allow users to capture and share the beauty and joy of life anytime, anywhere. In the HUAWEI Mate 60 series photography experience area, users can explore the most exciting moments in life through the powerful imaging features of the HUAWEI Mate 60 series.
At MWC 2024, Huawei not only showcased its leading technological capabilities to the world, but also made global consumers feel the smart life experience brought by technology. Huawei said that this year, it will continue to base itself on the high-end market, bring more high-end, fashionable, and technological products and services to consumers around the world, and create a richer personalized lifestyle through innovative technologies.