Not long ago, Wang Jing, a famous director from Hong Kong, China, commented on the two most popular movies in this year's Spring Festival, "Article 20" and "Hot and Hot". He said that "Article 20" is director Zhang Yimou's best film work, and as for why "Hot and Hot" can create such a high box office result, the reason for this is the excellent publicity and Jia Ling's hard work as a director. Indeed, "Hot and Hot" can be favored by the audience during this year's Spring Festival, which is inseparable from Jia Ling's successful 100 pounds of publicity. When the film was first announced, the news of "Jia Ling's success **100 catties" was used as the main publicity point, and then when the film was officially released, the successful Jia Ling finally appeared, participated in various program interviews, participated in various roadshow activities, and went crazy for her new movie. 
In the current society, there are many times when there will be a phenomenon of "things must be reversed, and prosperity and decline". When something reaches the extreme of prosperity, it will turn into decline, and this sentence is also applicable to movies. Jia Ling has earned enough attention for her movie "Hot and Hot" through the fact that she has succeeded, and this film has successfully won the box office champion of this year's Spring Festival. But now the audience already knows that Jia Ling is successful, but the movie is still using it to do all kinds of publicity, which makes many people disgusted. Now many viewers say "I am very disappointed, over-marketing, occupy public resources, and now I have no good impression of Jia Ling", and some people directly said "over-marketing, very disgusting". 
That is, because there have been too many "scoldings" in recent days, more and more people have given "Hot and Hot" bad reviews, so the box office ranking of this film has dropped directly to third place after the schedule, and the highest ** box office performance has also shrunk by 1 billion yuan. Also, perhaps because there are too many "scolding", the documentary "Hot and Hot", which was originally scheduled to be broadcast on the platform on the evening of February 22 this year, has also been postponed, and the next broadcast time has not yet been determined. 
A few days ago, the cumulative number of moviegoers has exceeded 50 million, and the topic of "Hot and Hot" has been high, and it is confirmed that the behind-the-scenes documentary "I Only Live Once" will be released. At that time, it was determined that the documentary would be broadcast at 10 p.m. on February 22 this year, and it would present the behind-the-scenes story of Jia Ling's creation of the new film in the form of four episodes: "Adventure", "Metamorphosis", "Sprint" and "Boxer". For this documentary, many people just laugh and don't speak, the meaning is obvious, that is, they think it is completely unnecessary. But fortunately, on February 22, "I Only Live Once" suddenly announced that it would be postponed. 