On the morning of March 5, the second session of the 14th National People's Congress opened, and in this year's work report, promoting the steady growth of consumption has become one of the focuses of attention. Among them, the cultivation and expansion of new consumption, the active cultivation of new consumption growth points such as cultural and entertainment tourism, as well as the stabilization and expansion of traditional consumption, and the launch of the "Consumption Promotion Year" activities, have received great responses.
Listening to the work report on the spot, Li Chuyuan believes that the report shows the vitality of the country in the fields of health, culture, and consumption; He said that he is not only more full of expectations for the future of Chinese-style modernization, but also more confident in the development of the pharmaceutical and health industries.
To this end, Li Chuyuan prepared 9 suggestions for promoting consumption and increasing fertility to participate in the meeting, all of which focused on social and people's livelihood, economic development hotspots, pain points, etc. Among them, the proposal on the establishment of the "Chinese New Year Consumption Festival" to promote the economic development of the Spring Festival and Lantern Festival has received social attention.
Li Chuyuan, deputy to the National People's Congress, Secretary of the Party Committee and Chairman of Guangzhou Pharmaceutical Group.
Traditional festivals have become an important node to improve people's happiness index, promote the promotion of excellent traditional Chinese culture, and stimulate the growth of domestic demand. In particular, the eighth day of the first lunar month this year was included in the Spring Festival holiday for the first time, and the Spring Festival holiday was one more day, the reunion was one more day, and the happiness was one more day, which not only enhanced the cultural atmosphere of the Spring Festival, but also promoted holiday consumption. At this year's "Two Sessions", Li Chuyuan suggested that the eighth day of the Lunar New Year should be set up as the "Chinese New Year Consumption Festival", so that festival consumption will continue to inject new energy into economic development.
Set up the "Chinese New Year Consumption Festival" on the eighth day of the Lunar New Year
Enhance the consumption momentum in the latter part of the Spring Festival
Longteng Huaxia, vitality warms up. Extremely popular scenic spots, thriving business districts, and lively temple fairs ......The Year of the Dragon and the New Year of the Dragon are off to a good start in all kinds of markets, outlining the steaming Chinese New Year.
In 2024, the "longest Spring Festival in history" will be ushered in, thanks to the extension of the Spring Festival holiday, the whole people have spent a Spring Festival with a strong flavor, vitality and popularity, and the holiday consumer market is also very "hot and hot". According to the statistics of the Ministry of Commerce, the passenger flow and turnover of the national demonstration pedestrian street during the Spring Festival holiday this year increased by 32 year-on-year9% and 361%, and the sales of catering enterprises monitored by the Ministry of Commerce increased by about 17% year-on-year. The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%。The movie box office 801.6 billion yuan, a record high at the box office of the Spring Festival.
Last year, I proposed to extend the Spring Festival holiday to 9 days, and this year, the Spring Festival holiday was extended. Li Chuyuan believes that the consumer market in various places continued to be hot during the holiday, reflecting the vigorous vitality of China's economy.
The "Super Ji Week 8" Spring Festival theme day created by Wang Laoji has distributed 5 billion+ consumption benefits, which has further injected new vitality into the entire Spring Festival consumer market and harvested more than 1 billion traffic on the whole network.
However, in the survey, Li Chuyuan also found that there are still some problems with Spring Festival consumption. For example, online shopping festivals such as Double 11 and 618 are prevalent, but the traditional holiday consumption power has not been fully tapped; Secondly, with the development of globalization, Western festivals such as Christmas are deeply favored by young people, while the attractiveness and attention of traditional festivals need to be further improved. Thirdly, at present, the Spring Festival consumption festivals and first-class activities are mainly concentrated in the middle of the Spring Festival, and the second half of the Spring Festival to the Lantern Festival covers the return to the city season, the start of the season, and the beginning of the school season, but the consumption momentum is insufficient, and there is still a huge space for holiday economic growth.
To this end, Li Chuyuan suggested that the eighth day of the first lunar month should be set up as the "Chinese New Year Consumption Festival", which can not only connect the consumption heat of visiting relatives and friends before and during the Spring Festival, but also further stimulate the consumption demand for the start season and the Lantern Festival after the Spring Festival, so that the Spring Festival consumption cycle starts from before the festival to the Lantern Festival lasts for one month, on the one hand, it adds a festive cultural atmosphere to the Spring Festival, makes the New Year's flavor stronger, and on the other hand, it also helps to promote the development of the festival economy.
The Spring Festival is the most important festival for Chinese, whether it is visiting relatives and friends, traveling and playing, or starting work and school after the holiday, there are many things to buy, and there is indeed a need for ** activities like 'Double Eleven'. Ms. Xu, a citizen of Guangzhou, said.
It is reported that during this year's Spring Festival, Wang Laoji took the lead in proposing the concept of "Super Ji Week 8" Spring Festival theme day. From the beginning of February 2 to the Lantern Festival of the first month, Wang Laoji, together with thousands of enterprises and merchants such as Guangyao Baiyunshan, Guangyao Xinkangmei, Map, Alipay, Meiyijia, and Yijie, established the "Super Ji Zhou 8 of the New Year" action alliance to distribute more than 5 billion Spring Festival coupons to consumers.
Wang Laoji united more than thousands of enterprises and merchants to distribute Spring Festival coupons.
One more day during the Spring Festival holiday is like adding a happy week eighth, so we combine the auspicious culture of the Wanglaoji brand to carry out super auspicious week eight festival consumption activities, hoping to provide consumers with more discounts, further promote holiday consumption, and enhance the cultural atmosphere of the Spring Festival. The relevant person in charge of Wang Laoji said.
It is reported that the event attracted more than 16 million people to participate, and the sales of Wanglaoji e-commerce increased by 246 year-on-year on the day of "Super Ji Week 8".38%, an increase of 515 month-on-month11%。
As a successful attempt by Wang Laoji to promote holiday consumption, the "Super Ji Week 8" Spring Festival theme day activity has further given birth to new quality productivity and effectively promoted the development of traditional culture and social economy.
It is recommended to issue consumption vouchers for the "Chinese New Year Consumption Festival".
Create a festival carnival shared by all
Consumption is the ballast stone for the stable operation of the economy. In 2023, the total retail sales of consumer goods will be 4715 trillion yuan, a year-on-year increase of 72%。Final consumption expenditure contributed 82 percent to economic growth5%。In the face of the severe and complex world economic situation, expanding domestic demand and promoting consumption will still be the top priority of China's economy in 2024. The Ministry of Commerce has launched a number of policies to promote consumption from post-epidemic recovery to continuous expansion.
Li Chuyuan suggested that in combination with the establishment of the "Chinese New Year Consumption Festival", the "Chinese New Year Consumption Festival" consumption vouchers should be issued, and the platforms, enterprises and merchants in the fields of e-commerce, catering, travel, tourism and other fields should be called on to carry out joint actions to issue coupons to consumers during the Lantern Festival from the eighth day of the first month to the fifteenth day of the first month, so as to form a benign interaction between enterprises, enterprises and consumers, and jointly build a Spring Festival consumer market promotion mechanism, so as to benefit the majority of consumers and create a festival carnival shared by the whole people.
More importantly, unlike the online consumption festival, the Spring Festival has a profound cultural heritage, and festival culture and consumption can complement each other and promote each other. Li Chuyuan said that festival culture stimulates consumer demand, and consumption growth can promote the innovation and promotion of excellent culture. He suggested that all localities can be encouraged to integrate local New Year's goods consumption festivals and cultural tourism and folk activities into the "Chinese New Year Consumption Festival", and plan to hold a series of folk activities and consumption festivals with local characteristics, such as temple fairs, lantern festivals, fireworks displays, first-class festivals, time-honored brand carnivals, etc., to meet the material and cultural needs of the people.
Relying on the establishment of the "Chinese New Year Consumption Festival", Guangzhou Pharmaceutical Group, which is at the forefront of the integration of Guangdong, Hong Kong and Macao, and its subsidiary Wanglaoji Health Company have also cast their vision of promoting consumption to the Guangdong-Hong Kong-Macao Greater Bay Area, which is just a stone's throw away.
To this end, Li Chuyuan put forward three core proposals in the proposal of the two sessions this year, including the proposal to further promote the mutual recognition of proprietary Chinese medicines and health products in the Bay Area, so as to provide more convenience for industrial integration and pharmaceutical consumption; It is recommended to introduce policies and measures to facilitate Hong Kong and Macao residents to travel to the north, create a high-quality living circle in the Guangdong-Hong Kong-Macao Greater Bay Area, and promote the development of consumption, health care, medical and other industries; It is proposed to build a transportation center hub in Nansha in the Greater Bay Area, consolidate and enhance the energy level of the Nansha rail transit center hub, and accelerate the construction of a "half-hour traffic circle" and consumption circle in the Guangdong-Hong Kong-Macao Greater Bay Area with Nansha as the center, so as to effectively release sufficient vitality for the healthy development of the Guangdong-Hong Kong-Macao Greater Bay Area and even industries in many fields.
In addition, Li Chuyuan also suggested that the development of the digital economy should be used to vigorously develop digital consumption, formulate policies and measures to encourage new consumption patterns and innovate consumption mechanisms, such as using digital technology to enhance consumer experience, contactless consumption patterns, customized services and personalized products, and further open up online and offline integration, etc., to meet the growing personalized and diversified needs of consumers.
It is reported that in recent years, Wang Laoji has deeply cultivated Ji culture, focusing on important traditional festivals such as the Spring Festival, Dragon Boat Festival, and Mid-Autumn Festival, deeply integrating Chinese festival culture and Ji culture, and has successively launched customized can services such as surname cans, auspicious cans, and auspicious cans, combining traditional drinks with Chinese surname culture, blessing culture, and auspicious culture, giving products more cultural value and providing consumers with a new consumption experience. These innovative measures not only meet the personalized needs of consumers, but also promote new consumption, making Wang Laoji firmly occupy the top spot in the New Year goods market and injecting new vitality into the entire Spring Festival market.