Recently, international auto giants, including Mercedes-Benz, Apple, Toyota, General Motors and Audi, have postponed their full entry or exit from the new energy vehicle market. Why did these former industry leaders run into trouble in the field of electric vehicles? Behind this is the profound transformation of the global automotive industry and the reshuffling of the competitive landscape.
On the one hand, the dilemma of international auto giants in the field of electric vehicles is largely due to technical challenges and market adaptability. Electric vehicles require a lot of electricity and need to expand a large number of power plants and charging piles, and the construction of these infrastructures in the world outside of China is relatively lagging behind, making it difficult to popularize electric vehicles. In addition, there are some unsolved problems in EV technology itself, such as long charging times, short driving range in winter, and high battery replacement costs, which make consumer acceptance of EVs still limited.
On the other hand, the sudden emergence of Chinese automakers in the field of electric vehicles has become another mirror of the plight of international auto giants. Chinese car companies have huge industrial chain advantages in the field of electric vehicles, from batteries, motors to core components such as electronic control, China has formed a complete industrial chain, providing strong support for the manufacture of electric vehicles. Tesla's construction of a factory in China is to value China's strong strength in the new energy industry chain. Tesla's success in the Chinese market also proves the advantages of China's industrial chain.
More critically, however, the plight of these international giants in the field of new energy vehicles is also closely related to their policy of trying to decouple from China's industrial chain. Taking Apple as an example, although it has supported the mobile phone industry chain outside China and tried to reduce its dependence on China's industrial chain, in the field of new energy vehicles, due to the lack of China's huge industrial chain advantages, it faces more severe technical and cost challenges. In the end, Apple also had to abandon its plan to manufacture new energy vehicles, which also proves that it is difficult for new energy vehicles to have a competitive advantage without China's industrial chain.
In Europe and the United States, due to the lack of a complete new energy industry chain, the manufacturing cost of electric vehicles remains high, which has also become an important reason why it is difficult for international auto giants to make breakthroughs in the field of electric vehicles. In contrast, China's well-established industrial chain has greatly reduced the manufacturing cost of electric vehicles, giving Chinese new energy vehicle companies a clear competitive advantage in terms of cost, efficiency and innovation.
Of course, we also need to realize that electric vehicles will not be able to fully replace gasoline vehicles in the short term. The technical disadvantages of electric vehicles and the lack of infrastructure will take time and effort to gradually solve. This also gives international car companies a chance to breathe, and they may still redeploy new energy vehicles in the future, and Chinese new energy car companies still need to work hard.
Overall, the plight of international auto giants in the field of electric vehicles not only reflects the profound changes in the global automotive industry, but also highlights China's strong advantages in the new energy industry chain. Facing the future, Chinese automakers need to continue to strengthen technological innovation and market layout to consolidate and expand their leading position in the global electric vehicle market. In the transformation of the old and new kinetic energy of the global automotive industry, competition and cooperation can jointly promote the sustainable development of the automotive industry.