In the context of declining Internet traffic dividends, intensified competition, and rising costs, enterprises are facing more severe challenges than in the past. They are eager to expand customer acquisition channels through new channels, achieve high growth at low cost, create differentiated highlights in every link, and get rid of the involution competition pattern. Therefore, in order to improve services and compete for traffic opportunities, offline restaurants, supermarkets, convenience stores, 3C stores, etc. are accelerating their online transformation, and the market has entered an era where everything can be delivered.
*Originated from the Internet.
In this process, the third-party delivery platform will play an important role in providing more professional, efficient and flexible delivery services for all kinds of instant delivery merchants, helping them improve their competitiveness and achieve better development. However, with the increase in the number of orders year by year, traditional distribution methods often face many problems such as high cost, low efficiency, and difficult management. In this context, if you want to deliver goods to consumers as quickly as possible, there is an urgent need for a solution that can mobilize resources at any time, optimize distribution routes, and improve distribution efficiency, so aggregate distribution came into being.
The aggregated distribution model also opens the door for ordinary people to enter the instant delivery market, giving them the opportunity to share in the dividends of this market. So, how can we get a piece of the aggregator distribution market?
The market space of the aggregation distribution platform is very broad and the development potential is huge.
First, let's look at the size of the market. With the prevalence of the lazy economy, online consumption has gradually expanded from takeaway catering to fresh food, retail, medicine and other categories, as well as all scenarios of local life. The instant delivery industry has ushered in explosive growth. In addition, Internet giants such as Douyin, Kuaishou, WeChat, and Pinduoduo have also entered the field of local life. As an important part of local life services, the importance of instant delivery is self-evident. Judging from the current development trend, instant delivery is becoming a high-growth track. According to relevant data, it is expected that by 2026, the annual order size of the instant delivery service industry will reach 1012300 million orders.
*Originated from the Internet.
Secondly, look at the pain points of the industry. For food delivery merchants, the current "high commission" on the food delivery platform has become a heavy burden. Therefore, many merchants choose to cooperate with third-party shipping platforms for delivery, but this will lead to manual order recording, high operating costs, difficult order management, missed orders, wrong orders, slow delivery, ......It seriously affects the reputation of the merchant and causes huge losses to the merchant. In contrast, the aggregate distribution platform can call dozens of third-party distribution platforms to receive orders at the same time, and can also compare prices, reduce distribution costs while improving distribution efficiency, and bring a better delivery experience to merchants.
Finally, let's take a look at the business model. Aggregate distribution projects have the characteristics of pipeline revenue. That is, in the early stage, try to expand the number of takeaway merchants and let them use the aggregate delivery system to place orders. At a later stage, even if they "no longer work", they can continue to receive the commission income generated from orders placed using the system. This business model can bring long-term stable income to entrepreneurs, which is very attractive.
All said that the aggregation distribution platform is a very potential entrepreneurial project, with a broad market space and business prospects.
Although the aggregate distribution project has broad prospects, there are also certain difficulties in the promotion process.
First of all, the target customers of aggregate distribution are mainly self-delivery merchants. Although the number of self-delivery takeaway businesses is gradually increasing, it is still relatively small compared with express delivery and special delivery. Some regions may use express and delivery modes almost exclusively. Therefore, it is very important to conduct sufficient market research to understand the specific number of self-delivery merchants and daily order volume before promoting the aggregate delivery platform.
Secondly, the project has certain requirements for the capabilities of the partners. You must have a strong ability to expand your merchants in order to get the desired revenue.
Finally, the quality of the platform product is crucial. The main purpose of merchants choosing an aggregated distribution platform is to reduce costs and improve efficiency. Therefore, the aggregate delivery platform you join must have high-quality products, such as multiple cooperative delivery platforms and complete product features. Only merchants who use the platform for a long time can continue to earn profits.
To sum up, as the instant delivery market continues to grow, the average person also has the opportunity to earn dividends. As an innovative model, aggregate distribution provides a more convenient, efficient and low-cost way for ordinary people to participate. Therefore, if you want to capture the dividends of the instant delivery market, you may want to consider joining an aggregator delivery platform and use its advantages to grow your business. Of course, before joining, you need to carefully understand the market conditions and platform rules, and be fully prepared. I believe that as long as you work hard, you will definitely succeed in the instant delivery market.