Hello everyone, I am Wei Qiao, insisting on 1000 days a day and sharing business knowledge.
Although I have always emphasized that if you want to make money, don't think too much about it first, just get started, complete it first and then perfect. But if you have strategic support, you will be more determined, and when you are confused and helpless, you will also have a clear direction to guide you.
Starting a business by one person can be divided into two types.
One is heavy investment。For most individuals, investing tens of thousands, hundreds of thousands, or even millions is considered a heavy investment.
This kind of business is mostly seen offline, opening a store.
On the Internet, you may think of e-commerce, and you need to invest in opening stores and stockpiling goods, and it is normal to spend hundreds of thousands. This category should be excluded, because e-commerce can do a low-investment or even zero-input no-source model. If there is no supply to run through, there is no need to invest in opening a store, and there is no need to spend money as soon as it comes up.
So how do you open a store?
My advice is if you're in an industryDon't try it without 5 years of accumulation, including retail, food and beverage, service, entertainment, accommodation, training, and more.
These industries look simple, but there are many doorways inside, how to choose a location, how to operate, how to arrange products, how to position, how to do activities, how to manage employees.
With no entrepreneurial experience, no business management experience, and no industry experience, newcomers pay tuition fees when they enter.
There are many ways to pay tuition, so why choose the most expensive one?
You can go to work in this industry firstLearn how others do business up close. I really don't like it, but I should also focus on controlling the cost input, can I get a stall to sell things first. If you can sell it when you set up a stall, you can sell it when you open a store. If you can't sell your stalls, you will only be even worse if you open a store.
The model has been verified at low cost, the experience has been learned, and it is not too late to increase investment.
There are too many people who have little experience, and when they see that others have opened a large number of stores, they want to do it themselves. This strategy is a sinkhole, it's okay to lose money, but I'm most afraid that I won't lose money and not make money, I have to keep my salary every month, and I have to keep my time to deathThere is no foodIt's a pity to discard it.
It's all inexperienced losses.
The other is light investmentThe initial investment is less than 20,000 yuan, mainly for Internet projects. This is also recommended by new individual entrepreneurs, focusing on a low cost.
Internet projects can basically be divided into three categories, e-commerce, knowledge payment, and tools.
How to play e-commerceThere are endless emerging, and different platforms are popular in different periods, which is essentially to sell ** if the traffic is cheap. The core ability of e-commerce is product selection.
The selection of products determines life and death. After selecting the products and finding the right channel, you can just copy other people's content and sell it.
Of course, product selection is not the ability that can be cultivated in a short period of time, make more use of the data platform, learn to follow the product first, follow the low-powder explosive products, and slowly cultivate the ability to select products.
Knowledge-paid gameplay, including communities, training camps, personal training services, etc., are all a set, do knowledge payment, these product forms must be done, and a set of product systems should be built.
This kind of gameplay is very adaptable, and all walks of life can pay for knowledge. The recommendation strategy is to find what you are good at first, focus on polishing your capabilities, and let your abilities be delivered to customers independently.
In the early stage, you can get customers through other people's circles, serve a few people with strong execution and willingness at a low price or for free, create a few successful cases first, push out your business card, and then push it up.
Gameplay of the toolMostly programmers, need a certain programming ability, the focus is to explore some niche needs, the market is not satisfied, open a small tool yourself, can be **, products, small programs, etc., by selling members, advertising to make a profit.
The best way to do this is to mix the circles, by getting up close and personal with the circlesIt is easier for people to find out what they need, and to develop tools to meet their needs.
With a certain influence and customer trust, you can take on customized development.
A lotA wave of short-term tuyere projectsYou can try, but you have to do it with a learning mentality and make up for your ability plate. This kind of project is generally relatively simple, either only need to do content, or only need to select products, and they are mainly based on a single ability.
In addition, there is little experience, whether it is heavy investment or light investment, you must do subtraction in the early stage, focus on one thing, and the business logic should be simple. Sell out the items. Running a grocery store is not energetic enough and not competitive.