Bao Caisheng, the founder of Beijing Bao Caisheng Catering Management, is originally from Qiandao Lake, Hangzhou, Zhejiang, and was born in Zixi County, Jiangxi Province.
In the 60s of the last century, Bao Caisheng's parents immigrated from Qiandao Lake in Hangzhou, Zhejiang Province to Zixi County, Jiangxi Province, which is known as the hometown of bread in China. At the end of the 80s, Zixi County set off a boom in bread business, and nearly 4 ** people in the whole county were doing pastry-related occupations, and his parents were also among them, and his parents also borrowed money to open a bakery in Anhui. Bao Caisheng has been helping since then, and he remembers that his mother was in her 40s at the time and often worked until dawn.
In 1995, Bao Caisheng went to Henan to study, the skills he learned at that time were related to pastries, after graduation, he opened a bakery in Zhengzhou, but due to lack of experience and the product is not distinctive, he later changed to the upstream to do raw material business, which earned the first pot of gold in his life more than 1 million. Due to the low ceiling of the raw material business and the serious involution of the enterprise, in 2004, Bao Caisheng and his wife went north to prepare to start a business again.
In 2004, when I came to Beijing, I thought that I couldn't lose money, I could stand on my feet, and I opened the first store on the OK, stabilized, and then we developed the meat floss scallop, I felt that this product could account for nearly half of the sales in my store, I thought it was very strange. So Bao Caisheng began to do his homework and found that a brand in Taichung only sold sun cakes, took the characteristic route, and also became a listed company.
Then I wondered if I could find this product as a breakthrough and open a special store. At that time, I thought that if I opened a bakery again, and there were brands such as Hollyland and Weiduomei in the whole of Beijing, then I would have to take the route of differentiation.
In 2013, the "Master Bao" pastry shop that became popular due to a visit to a food program on Beijing TV refers to the "Master Bao Pastry" under Beijing Bao Caisheng Catering Management.
In May 2015, Bao Caisheng established Beijing Bao Caisheng Catering Management***
On May 21, 2018, the Yangtze River **Rong** platform published "Reporter Secretly Visited Jianghan Road Internet Celebrity Store "Filled", 12 Hours as a Tray Queue 10 Times"; On May 22, Yangtze River ** published a report on "Many of the Internet Celebrity Shops in the Business District Are "Trusted"", all pointing out that a Master Bao pastry shop near Exit D of Jianghan Road Metro Station in Wuhan has the behavior of recruiting people to "fill the field".
At 12:20 on May 22, an account on Sina Weibo named "Master Bao Headquarters" and certified as "Beijing Yishang Catering Management***" issued an apology statement for hiring people to queue up at the authorized store on Jianghan Road, Jiang'an District, Wuhan, causing distress to consumers.
On the evening of May 22, Beijing Bao Caisheng Catering Management's WeChat account named "Bao Chef Pastry" posted that "In recent days, Chef Bao Pastry has continuously received reports from consumers, saying that there are many Chef Bao pastry shops in Wuhan, including many copycat brands, which has had an extremely bad impact on the brand of Chef Bao's pastry." ”
According to the Legal Evening News on March 11, Bao Caisheng, the founder of Master Bao Pastry, is ready to use the law to protect his rights, and has sued the company with the account of "Master Bao Headquarters" (that is, Beijing Yishang) to the courts of the three places.
On March 15, the Beijing Municipal Administration for Industry and Commerce reported that it had received a report from Beijing Bao Caisheng Catering Management, saying that a number of pastry shops in Beijing had infringed on its exclusive right to use the registered trademark of "Master Bao". The Beijing Municipal Administration for Industry and Commerce organized the city's law enforcement forces to conduct on-site inspections of 33 pastry shops suspected of infringing the registered trademark of "Master Bao" in 16 districts, and found that most of the stores used the word "Master Bao" in a prominent position in the stores, on the outer packaging of the pastries they sold, and on the food bags, and could not provide valid trademark registration certificates and authorization procedures.
The industrial and commercial department pays close attention to the clues of the relevant cases, and will further investigate and verify them in combination with the relevant demands of the trademark rights holders, and deal with them in accordance with the law. In the end, Bao Cai won the lawsuit, and after some tossing, Master Bao became popular in the market.
Bao Caisheng took this opportunity to seize the opportunity to vigorously develop online channels, registered an account on the short ** platform, and promoted the brand of Master Bao, due to the advantages of cake products that are naturally suitable for online publicity, in three years, the valuation of Master Bao's brand has increased by more than 20 times, and the valuation of 10 billion yuan at its peak once exceeded that Bao Caisheng believes that compared with valuation, it is more important to do a good job in products.