Another new energy vehicle giant announced a price cut!
On March 3, Xpeng Motors announced that before March 31, 2024, all Xpeng G6 models will be reduced by 20,000 yuan for a limited time, and the price will be 18 after the discountFrom 990,000 yuan.
After the Spring Festival, a number of car companies have cut prices. First of all, BYD took the lead in reducing its two models by 20,000 yuan, with a minimum price of 7980,000 yuan; Subsequently, Nezha Automobile, Changan Qiyuan and other new energy vehicle brands have also reduced prices or launched limited-time preferential activities, and even Tesla also said "with"! The reporter observed that most of these price reduction models are concentrated in new energy vehicle brands, and the price reduction or disguised price reduction ranges from thousands of yuan to tens of thousands of yuan.
Industry insiders pointed out that the growth rate of new energy vehicle companies in 2024 will be further pressured, so the first-class battle led by the head car companies will continue, and the competition will be very fierce. At the same time, the decline in battery costs also provides some room for car companies to reduce prices.
From a car is hard to find to a price reduction of 20,000
It is reported that the Xpeng G6 is the first model based on the Fuyao architecture, and its comprehensive R&D cost is reduced by about half compared with the previous architecture platform models. There are a total of 5 configuration models in the series, and the official guidance** is 20990,000 yuan—27690,000 yuan. As early as February 4, Xpeng Motors announced that users who purchase all 2023 Xpeng G6 models from now on and complete the delivery of the car before the end of February can enjoy a cash discount of 20,000 yuan.
The limited-time offer announced this time is a continuation of the February offer, extending the offer period for another month and reducing the starting price to 18990,000 yuan, which is considerable. It's worth noting that this car went from being hard to find a car to being reduced in price** in less than 7 months.
The first shot of this round of price cuts was BYD. On February 19, BYD officially announced that its two plug-in hybrid models, Qin Plus Glory Edition and Destroyer 05 Glory Edition, were launched, with a starting price of 7890,000 yuan, compared with the previous version of the champion version of the model, the two versions of the model** have decreased by 20,000 yuan. Among them, the price range of the Qin PlusDM-i Glory Edition is 7980,000 yuan to 12580,000 yuan, the price range of the Qin PlusEV Glory Edition is 10980,000 yuan to 13980,000 yuan;
Immediately afterwards, Wuling also announced that the delivery of the Wuling Starlight 150km advanced plug-in hybrid car was reduced to 9980,000 yuan, 10 yuan higher than the original price580,000 yuan, reduced by 6,000 yuan; Chang'an Qiyuan A05 official announcement 7Starting from 890,000 yuan, the price reduction is 110,000 yuan. Nezha Automobile announced price reductions for a number of main models, among them, Nezha X reduced the price of all models by 220,000 yuan.
Tesla can't sit still, and on March 1, it launched a limited-time car purchase policy, which can enjoy up to 3460,000 yuan discount: Model 3 Y rear-wheel drive version of the current car time-limited insurance subsidy of 8,000 yuan; Model 3 Y is a limited-time designated paint benefit for all existing cars, saving up to 10,000 yuan; The Model 3 Y rear-wheel drive version has a limited-time low-interest financial policy with an annual rate as low as 199%。
According to the reporter's incomplete statistics, on March 1 alone, there were more than 9 car companies such as Geely Automobile, Chery, SAIC Volkswagen, Zhiji, and Tesla officially announced the price reduction or launch of preferential activities for their models.
The range of 100,000-200,000 yuan is the "main battlefield" of contention
* war, almost throughout the development trajectory of the new energy vehicle industry in 2023. In fact, price reduction is also a helpless move for most car companies, after all, blindly "exchanging price for volume" will lead to a decline in the gross profit margin of car companies themselves, which will affect the overall performance of the company. However, the sales of new energy vehicles will continue to be under pressure in 2024, and market competition will intensify, which will force major car companies to do their best to strive for greater incremental space.
At the beginning of this month, new energy vehicle companies announced their sales reports for the previous month, and AITO surpassed the long-term dominance of the ideal car, with a year-on-year increase of 637%. Xiaopeng Motors, which once occupied the first echelon, lagged slightly behind with sales of 8,250 units.
Ping An recently released a research report saying that the growth rate of the head new energy vehicle companies will be under pressure in 2024, so the battle led by the head new energy vehicle companies will continue, especially in the mainstream ** belt of 100,000-200,000 yuan.
According to the data of Tianfeng's research report, according to the ** range, the penetration rate of new energy vehicles in the range of 250,000 to 300,000 is the highest, reaching 61%. followed by the range of 200,000 yuan to 250,000 yuan, with a penetration rate of 42%. In addition, the penetration rate of more than 300,000 yuan is 41%. Then there is the penetration rate of 29% in the range of 100,000 yuan to 150,000 yuan, and finally the penetration rate of 26% in the range of 150,000 yuan to 200,000 yuan. It can be seen that the penetration rate of ** in the range of 100,000 yuan to 200,000 yuan is still low, which means that there is more room for increment. Therefore, this range has also become the "battlefield" of the current major car companies.
It is worth mentioning that in this round of price cuts by car companies, the decline in battery costs provides a certain space for them. According to wind data, as of February 29, the average price of domestic battery-grade lithium carbonate was 9950,000 tons, a significant decrease of more than 70% over the same period last year. The research report of Guolian ** believes that lithium carbonate, the core raw material of the lithium battery industry, is close to the bottom. In 2023, the cumulative amount of lithium carbonate** is 82%, and the current lithium carbonate** has fallen back to the level of early 2021, and it is expected to stabilize in 2024 with demand growth**.
Cui Dongshu, Secretary-General of the Passenger Association, said in an interview with ** that 2024 is a critical year for new energy vehicle companies to gain a firm foothold, and the competition is destined to be very fierce. In addition, the "war" of new energy vehicle companies has gradually spread to fuel vehicles, and the decline of new energy vehicles has led to the parity of oil and electricity, which has also brought huge pressure to fuel vehicles. Predictably, the 2024 rim is not destined to be calm.
*:*Times.