No one thought that Nongfu Spring, which has been the richest man in China and maintained the first sales volume in the past two years, would fall into a whirlpool because of a seemingly unrelated accident, resulting in a drop in sales and stock prices. This is somewhat of a "lying gun", but how fierce this stamina is has become the focus of the most attention at present.
So a strange scene appeared, and the cause of the incident had to start with another competitor - Wahaha!
Weird 1: When the founder of Wahaha died, the most injured was Nongfu Spring
On February 25, Zong Qinghou, the founder of Wahaha and a 79-year-old famous corporate community, passed away. Nongfu Spring's biggest competitor in drinking water in China can be said to have suffered a heavy blow, however, in addition to the pain, people found that it was Nongfu Spring that was hurt the most.
According to the statistics of China's applied water market in 2021, the retail scale is 21636.6 billion yuan, of which Nongfu Spring accounted for 11It leads the way with a market share of 8%, while Wahaha, which has been competing with it for many years, has fallen to fifth place.
Obviously, Wahaha, which fought against Nongfu Spring in recent years, has been different from what it used to be, and it is difficult to compete with its former competitors in the world, the reason for this is that it has always been good at plagiarism and imitation, and it is no longer effective, there is no substantive innovation, only blindly relying on imitation, this old brand that has been deeply rooted in the hearts of the people for many years has lost its old glory, and can only rely on the accumulated heritage to support it.
If this momentum is allowed to continue, within three to five years, the pattern of the domestic drinking water market will be led by Nongfu Spring and Cestbon, and then Wahaha will gradually decline. But the sudden death of the founder, seems to have awakened the feelings of consumers overnight, many people in the support of Nongfu Spring for many years, and suddenly, turned into the arms of the "old love" Wahaha, it seems that the memory of a few years ago is like a surging wave, no one can stop it, only by buying Wahaha products, can we commemorate the lost youth, remember the sadness of the founder's departure.
The major major Internet companies are full of mourning and remembrance atmosphere, and the sales of Wahaha's products have also risen sharply because of this, and what has polarized it is that Nongfu Spring's sales and stock price have both fallen.
Weird 2: Nongfu Spring still doesn't understand: what did we do wrong?
The founder of Wahaha passed away on February 25, and the memorial activities and memorial voices on the Internet were endless, and then netizens who liked to do things also dug up some old things from the past, including some "unwarranted" "black materials" that pointed directly at the founder of Nongfu Spring, Zhong Zhang, to the effect that Zhong Shoufu was the richest man in Wahaha that year, and was supported by Zong Qinghou, the founder of Wahaha, and earned the first pot of gold, and then founded Nongfu Spring. However, the reason why the richest man Zhong is "better than the blue" is that he chose to fight back, using the resources and connections when he was in Wahaha, and turned around to rob Wahaha's business, so he had the road to get rich in the future, and sat all the way to the position of the richest man.
Under the overwhelming momentum of netizens, Nongfu Spring has sold more than 90% for 5 consecutive days since February 28, and the stock price has also been all the way, and by March 4, it will continue to **117% to close at 424 Hong Kong dollars shares, the market value fell to 4768HK$500 million.
Nongfu Spring suffered such an "unwarranted" "injustice" is not so much another evolution of the business war, but rather the overly enthusiastic wishful thinking of netizens. From the founder Zhong Sui to the employees of Nongfu Spring, they don't understand why this strange scene happened, what did they do wrong?
Everyone is a businessman and drinking water, but with different business models and different styles of acting, how did it become a character benchmark between the founders, and further rise to the point of the founder's treachery?
Weird three: I didn't take a penny in Wahaha, but I was kidnapped by morality
In view of the death of the founder of Wahaha and the targeting of some netizens at Nongfu Spring, this is really a bit of "enthusiastic attention" too much.
This is similar to those who shout patriotism, smash foreign-funded cars angrily, "retaliate against consumption" when they see Hongxing Erke's donations, and buy domestic products because of "Xinjiang cotton". It's just that patriotism can be benchmarked against domestic products, but Aiwahaha slanders Nongfu Spring and engages in some false rumors to misinform and miscommunicate, which is a bit outrageous, and can even be said to be absurd and boring.
Nongfu Spring, which suffered a drop in sales and stock price, immediately couldn't sit still, and the founder Zhong Sui also had to come out to clarify: he has never worked in Wahaha, nor has he received a penny of salary, and there is no conflict with Wahaha, so why did he suffer moral kidnapping inexplicably?
Back in 2000, 24 years ago, Wahaha and six pure water companies jointly accused Nongfu Spring of unfair competition. Unexpectedly, the old things many years ago were dug up by netizens with good deeds, and after fermentation, it rose to the moral issue of the founder, Nongfu Spring is really a little unreasonable and indefensible, which may be regarded as a very funny farce in the business field, and the most ridiculous "lying gun".