IT Home reported on March 6 that according to the latest report released by the market research agency IDC, with the easing of macroeconomic pressure and the launch of new products,Global AR VR headset shipments increased by 130. year-over-year in Q4 20234%。
Jitesh Ubrani, research manager for mobile and consumer device tracking at IDC, said:
A few quarters ago, Meta's share was overtaken by Pico and later Sony, but Meta's share has been steadily climbing thanks to its continued hardware subsidies and the launch of the Quest 3.For the full year of 2023, shipments of AR VR headsets are down 235%。Macroeconomic uncertainty put downward pressure on demand in the first half of the year, with most companies relying on legacy products that had been in place for at least a year, leading to double-digit declines. It wasn't until the economy in the major regions began to recover and new products began to be launched that the market started**, but not enough to offset the decline in the first half of the year.While Apple's addition and the launch of new devices in this space by other manufacturers will undoubtedly add to the pressure, Meta's lead will have little impact in 2023, as the company's low-cost, high-volume strategy will set it apart from the rest.
The original address of the report is attached, and interested users can read it in depth.