Qilu.com Lightning NewsFebruary 2nd News 1month30day,Authoritative market research agency Ovirivo (**C Revo) released the "Global TV Brand Shipment Monthly Data Report", the data shows that in 2023, Hisense TV will be 2585With 20,000 units shipped, it ranked second in the world. Following 2022year,After the shipment volume jumped from the fourth in the world to the second in the world,2023year,Hisense TV ranked second in the world for a second consecutive year,At the same time,Hisense has also become the only brand in the world's TOP5TV brands that has continued to grow in the past 6 years。
In the environment of stock competition in the global color TV market,Hisense and other Chinese brands have passed through the uncertain market cycle,Maintain sustained and stable growth,Reshape the new pattern of the global color TV market,Fully demonstrate the resilience of Chinese brands、Competitiveness and development stamina。
Ovirivo analysis,Hisense adheres to"independent brands going overseas" and "high-end going overseas",Optimize the global industrial layout,With the help of sports event marketing,As well as the improvement of brand power、Channel power、Product power,2023Overseas shipments will increase by 12.2%。Among them,In the European market,Hisense TV shipment share is9.89%, a year-on-year increase of 342 percentage points, the largest increase among the world's mainstream TV brands (TOP5); In North America,Hisense TV shipment share 14.90%, a year-on-year increase of 215 percentage points; In the Japanese market, Hisense TVs (including Toshiba) have a shipment share of 3342%, ranking first; In emerging markets, Asia-Pacific, Latin America and other countries, Hisense's shipments have also achieved rapid growth.
Adhere to user scenario-driven innovation,It has become the key to Hisense TV's continuous leap in the world。 2023year,In order to solve the problem of home installation of traditional 100-inch large screen TVs,Hisense launched the world's first foldable laser TV,From home entry、Debugging to installation,It only takes 40 minutes to easily get an IMAXhome giant screen theater。 The consumption trend of large TV screens is accelerating, and the impact of ambient light on picture quality cannot be ignored. Hisense through display、chip、Fusion and innovation of screen and other technologies,LaunchedULEDXSeries new productsU8, etc.,The best picture texture can be presented in real time according to environmental changes,It still occupies the highest score of the world's authoritative evaluation agencyRTINGSLCD TV at the same price。 In response to the new demand for home appliances,Hisense has also launched an atmosphere home decoration item——Art TV、Mural TV, etc.,Not only highlights the beauty of art and technology,It also brings an immersive viewing experience。
It is precisely for this reason,Hisense TV、Hisense laser TV is deeply loved by users,It is becoming the vane of quality life consumption。 In overseas markets,Hisense laser TV has entered3000-5000US dollars**Value market,Laser TV(Including laser micro-investment)The compound growth rate has reached 101% in the past three years。 In the Chinese market,Aowei cloud network omni-channel monitoring data shows,As of 202312month,Hisense TV sales share is26.86%, with a sales share of 2905%, ranking first in the industry; in85+Large screen market and10000High-end market of more than 10000 yuan,The retail volume of Hisense TV、Retail sales share firmly occupies the first place in the industry,"High-end large screen buy Hisense"Become a consumer consensus。
Ovirivo analyzed in the report that 2024 is the year of events, and the holding of many international sports events such as the European Cup and the Olympic Games will have a stimulating effect on global TV demand. This will also bring a new opportunity for Hisense, the official sponsor of the 2024 Euro Cup, to accelerate globalization, and Chinese TV brands are expected to reach new highs.
Flash News reporter Xin Peng reported from Qingdao.