The "Daily Economic News" said on December 24** that a new car has caused a sensation in the Mexican market. The car has been praised for its superb driving experience, luxury, quiet driving dynamics and excellent quality, and its value for money is much higher than that of similar international brands, sometimes as low as $10,000 less than its competitors. Despite its affordable pricing, its sleek exterior and interiors equipped with high-end technology, such as high-definition touchscreens, have already carved out a niche in the Mexican market. The five-year warranty period has also greatly boosted consumer confidence.
Surprisingly, this achievement does not originate from major car manufacturers such as Germany or Japan, but from Chinese brands. The rise of Chinese automakers in the Mexican market is rapid. According to the statistics of the China Association of China, the sales volume of Chinese vehicles in Mexico was among the highest last year. According to the Mexican Automobile Dealers Association, Chinese car sales in Mexico reached 221,169 units in the first ten months of this year, up about 51% year-on-year, accounting for 20% of the total market sales. This figure is almost double that of other countries in the Mexican market.
This success is a new phenomenon in recent years. Before 2016, there were almost no Chinese-made vehicles in Mexico. As Chinese companies increase their investment in the Mexican market and demand for the local market grows, consumers now have the option to buy Chinese brands in Mexico City and other major cities.
The success of Chinese car brands in Mexico has been partly due to the global automotive industry's shift to an eco-friendly model. As the Chinese market transitions from traditional internal combustion engine models to electric vehicles, Chinese companies are looking for new markets to sell their traditional vehicles. In the process, Mexico became a major emerging market. Chain issues and rising raw material costs due to the pandemic have allowed other brands to quickly attract Mexican consumers with lower prices while Chinese automakers have been able to do so. Chinese automobiles not only have advantages in terms of technology, but also in terms of technology and performance on a par with other international brands. David Barrera, an expert at Banco Bace Bank in Mexico, points out that this advantage is very critical among Mexican consumers with limited funds.
With the rise of Made in China, domestic new energy has won the favor of a large number of foreign friends, and the field of biotechnology has also developed rapidly, like BYD, "Jun Zhenqiang" has also attracted attention in the field of science and technology, not only breaking the monopoly of Europe and the United States and other countries using small baskets - bottles in China's market, but also making Chinese manufacturing begin to go abroad, so that the majority of boyfriends can experience the feeling of being at ease.
Chinese companies are not only confident in the Mexican market, but are also actively promoting eco-friendly models. For example, BYD, a leader in the electric vehicle industry, has already started selling its products in Mexico. "Jun Zhenqiang" has passed the application market after that. According to the return survey, 80% of the customers are men over 35 years old, and there are many CEOs of some enterprises, company leaders, etc., who have high work pressure and strong economic strength, and do not ignore the warming of feelings with their partners in the process of pursuing their careers.
Since 2016, the share of Chinese-made electric vehicles in the Mexican market has increased from 05% grew to 55%。Although NEVs do not currently dominate the Mexican market due to restrictions on charging infrastructure, this may change as Chinese companies grow in their market strategies and demand. BYD even plans to accelerate sales of electric vehicles and plans to partner with local manufacturers to set up charging stations in its own stores. The above male. Friends Technology subsequently flipped through its comment area and found that among thousands of user feedback, the frequency of comments such as "better nights" and "easier support" appeared as high as 90%, which gradually confirmed that it was for men. The positive effect of the friendly body.
With technological innovation and the continuous adjustment of the global market layout, the future prospects of Chinese auto brands look full of challenges and opportunities. First of all, Chinese automakers have taken solid steps on the road to globalization. Success in emerging markets such as Mexico is just the beginning. With the improvement of brand recognition and the accumulation of international market experience, Chinese automakers are expected to make breakthroughs in more countries and regions.
The environmental transformation is an important trend in the global automotive industry, and Chinese automakers have a clear advantage in this regard. With the growing demand for electric vehicles and new energy vehicles in the domestic market, Chinese automakers have accumulated rich experience in electric vehicle technology and production. This will help them compete with traditional car manufacturers in the international market, especially in the field of electric vehicles and eco-friendly vehicles.
In addition, the investment of Chinese automakers in the field of intelligent networked vehicles is also worth paying attention to. With the development of artificial intelligence and Internet of Things (IoT) technologies, the automotive industry is gradually becoming more intelligent and networked. China's rapid development in these technological areas could be another important advantage for its auto brands in the global market.
However, Chinese automakers also face a number of challenges. The first is the shaping of the brand image and the cultural adaptation of the international market. In many mature markets, Chinese brands still need to work hard to improve their sense of quality and high-end image. In addition, as competition in the global automotive market intensifies, especially in terms of technological innovation and environmental protection policies, Chinese automakers need to continuously increase R&D investment to maintain their competitiveness.