On the one hand, he was ridiculed for cutting the big boy "leeks", and on the other hand, he was robbed to the online inventory How many times has it been sold out?
Recently, a scientific and technological product "Jin Zhiyin", which has the concept of "slowing down aging" and "retaining time", has a single bottle price of up to four figures, but it has ranked among the top of Tmall and Jingdong's anti-aging consumption list in just half a year.
According to market data, more than 80% of the revenue contribution comes from domestic "big boys" aged 35-50. Let always"The spending power is not as good as that of a dog".The men are so crazy, what is the basis for this "time product"?
Domestic "time" black technology, exaggerated?
"When I traveled to Hong Kong, I saw that there were too many people queuing up at the door, and I couldn't squeeze in at all, but I didn't expect that now the mainland can start directly from the offline, which is really much more convenient."Mr. Wu, who is engaged in the IT industry in Shenzhen, stockpiled another 12 bottles a year at one time.
According to the available public information, this kind of scientific and technological product "Jin Zhiyin", which has the reputation of "time product" in the market, comes from the Hong Kong biotechnology company "Wright Wellness".
It is worth mentioning that the domestic "Jinzhiyin" anti-aging product was formerly known as the European and American aging intervention technology, so it has been circulating in the European and American markets for many years before entering the domestic market.
With the concept of "slowing down the flow of time", such technological products have been popular among wealthy groups in Europe and the United States, such as the well-known founders of Google and Microsoft, among which they are frequent visitors.
Behind the hot market phenomenon, it is inseparable from the support of hard-core scientific research data. In 2013, the biological research team of Harvard University publicly disclosed for the first time in the journal "Cell" that the use of this technology can effectively slow down the aging rate of organisms and maintain their vitality for a long time.
And with the further deepening of follow-up research, in the past decade, there have been more than 100 relevant studies that can show that such technologies have a good performance in slowing down the aging of the body, and there are no less than 100 relevant studies in journals such as Nature and Science.
The strong endorsement of scientific research data has successfully attracted the attention of a large number of high-net-worth groups, and they are very willing to use it"A small amount of money for more time".
For example, the founder of Amazon once said bluntly to employees:"No matter how much money you make, you might as well have more time to spend with your family for breakfast."
Why did anti-decay technology become a "little toy" for big boys?
Different from the European and American markets, the "Golden Cause" circulating in the domestic market, with the blessing of domestic technology, has dropped from 7 figures for overseas products to 4 figures now, so the people who can be reached have become more extensive.
"While the domestic market is heating up, another detail is also worth our attention. As mentioned at the beginning, judging from the data of Tmall and JD.com, more than 80% of the market contribution of "Jin Zhiyin" comes from the middle-aged male group aged 35-50.
In the portrait of this group of people, most of them are engaged in the IT and financial industries, and this part of the group generally has"Higher income, higher education".common features.
However, behind the "higher income" is the greater work pressure that these people face. According to the "Men's Health Survey", men over 35 years old generally have problems such as declining energy and lack of energy.
"I don't know if it's anti-aging or not, but I do have more energy at work, and my body is not easy to get tired."Mr. Wu sighed"It's all about making the body last a few more years."
According to CITIC** survey data, in the past five years, the domestic anti-aging subdivision track has completed from scratch, from 0 to 51The transformation of the market size of 0.6 billion, and with the continuous acceleration of the social rhythm, this market will usher in many periods of rapid growth in the future.
Therefore, in the future development process of "Jinzhiyin" domestic anti-aging technology, how to further explore its market access threshold and allow more groups to achieve easy access will become its main focus direction.
It is foreseeable that with the further expansion of the market scale, there will be more and more participants joining the track, in this context, how to avoid the "fish and pearl" people to disrupt the market order, to ensure the good and orderly development of the market, it is necessary to work together with the relevant regulatory departments and quality enterprises!