There are very different voices in the evaluation of the ideal MEGA, mainly focusing on the styling, some people think that the fashion is avant-garde and has a strong sense of technology, some people think that the design is very weird, and even derive some extreme associations from this.
After the price was announced a few days ago, different voices became stronger, in addition to the styling controversy,55.980,000 yuanThe price is also considered to be set high. There is news on the Internet that the order data of MEGA a few days ago is not high, and there are many unsubscribes, and the specific data ideal has not yet been officially announced.
As a general rule, the sales of the Mega electric MPV are much inferior to those of SUVs such as the L8 and L9. First of all, MPV is a niche model compared to SUV, and its sales are naturally much smaller; Second, the price of nearly 560,000 yuan is 100,000 yuan higher than that of L9 top configuration, and the resistance is relatively large.
Will MEGA follow in the footsteps of L7 L8 L9 and kill all sides in the market, or will it become a failed product, I believe it will take about half a year to see an approximate idea. If it fails, it will still be a very big blow to the ideal. For new car makers, the success or failure of a car may determine its fate.
Whether it's bullish or not, MEGA faces a lot of problems.
Who are the users?
Like Ideal's SUV models, the MEGA is still aimed at family users. Compared to the SUV model, the MEGA has more space and is more than 53 meters, suitable for more people to ride at the same time, which is also one of the main selling points. It is undeniable that in recent years, families have purchased MPV models significantly, which gives MEGA imagination space, but families still choose MPV, and a large number of 7-seat SUVs have been launched to prove that SUVs are stronger. It should be noted that the hot-selling MPVs such as the Denza D9 are mainly aimed at the business market.
At the same time, Ideal's L9 and L8 models are all 3 rows of 6 seats, only one less seat than the MEGA, this difference can be ignored, after all, the chance of being full is very small. In other words, the MEGA needs to compete with 6- or 7-seater SUVs, and even compete for the market of its own products. In order to be accepted by the market, MEGA needs to answer the shortcomings of 6-seater and 7-seater SUV models.
Advantages in**?
The MEGA rival has both MPVs and SUVs. The measure of the advantages of new energy vehicles is very simple, ** with technology.
First of all, MEGA costs 55980,000 yuan, crossing the threshold of 500,000 yuan. Actually, 4990,000 and 50Although 10,000 yuan is only a little different, it is not an order of magnitude in consumer psychology. It can be seen that the pricing of various models is often piecemeal and complete, which caters to the consumer psychology and reflects the high cost performance. In addition, the price of MEGA is really not low, it is 100,000 more expensive than the ideal L9, and more than 100,000 more expensive than Xpeng's X9. Where is the difference of more than 100,000 yuan? It's definitely not enough to be big, and it's not enough for a pure electric car, styling? It should be the leading concept. The second is technology, Ideal can sell more than 300,000 units in 2023, refrigerators, color TVs, large sofas, etc., all-round intimate design and extended range power are indispensable dimensions, and it is also one of the labels of Ideal Auto. Mega's refrigerators, color TVs, and large sofas are also a lot, and there are evolutions, but. From nothing to something and from something to better, the touching effect is very different, the former is much stronger. From SUV to MPV, from range extension to pure electric, if you continue to use the previous label, it is more difficult to achieve the touch effect of the past, because the product category has changed, and the change is not small. It is not enough for the technology to only be strengthened, unless it is low enough. It is not enough for the technology to only be strengthened, unless it is low enough. 
How to make the style more advanced? The styling of the MEGA is very controversial, subverting the traditional styling of the previous MPV, those who like it very much, and those who don't like it strongly express that they can't accept it. Ideal before the use of nesting dolls, the market calmly accepted, this is the ability of the new forces to make cars, if traditional car companies do this, they have long been drowned in saliva. How to make the MEGA shape more acceptable, the expression of the avant-garde and trend is far from enough, it is necessary to consider the daily use experience of family users, the product has a sense of luxury is the best, if not, it may be possible, but it can only be paddled by the criticism. Of course, it is too early to judge the MEGA market, but the ideal stock price plunged a few days ago, indicating that the capital market still has doubts.