Brand Finance, an internationally renowned brand evaluation and strategy consulting company, has released the top 100 most valuable brands in the world in 2024. **10,000 Fans Incentive Plan
The value of a brand is calculated based on the degree to which a brand generates profits for a company, and the total value of the world's 100 most valuable brands is more than $5 trillion.
The U.S. has six companies in the top 10 on the list. They are Apple ranked first with $516.6 billion, Microsoft ranked second with $340.4 billion, Google ranked third with $333.4 billion, Amazon ranked fourth with $308.9 billion, Walmart ranked sixth with $96.8 billion, and Facebook ranked eighth with $75.7 billion.
Apple's brand value has increased by more than $217 billion since last year. While iPhone sales have stabilized, Apple's product line also includes wearables extensions, appletv, and more. According to a survey by Brand Finance, more than 50% of people believe that their Apple products are still worth their money despite being expensive.
Affected by the popularity of artificial intelligence and the acceleration of demand for memory chips, NVIDIA's brand value soared by 1629% to $44.5 billion, ranking 30th. Not only that, but in 2024 Nvidia joins the market capitalization of more than $1 trillion, the fifth-ever company to do so, surpassing Netflix, Tesla, and Walmart combined.
Tesla's brand value has fallen to $58.3 billion since last year, falling out of the top 10. This is due to increasing sales from new, more affordable electric vehicle (EV) manufacturers, especially BYD. Supported by strong demand in the Chinese market, BYD became the world's best-selling electric vehicle company in 2023.
There are three companies in Asia in the top 10, two in China, Douyin at $84.2 billion in seventh and ICBC at $71.8 billion in tenth.
The former twin stars Tencent and Ali are now ranked 43 and 283 respectively. and its WeChat and ** ranked 34 and 96 respectively.
The liquor brothers are still shining, Moutai ranks 24th with 50.1 billion US dollars, and Wuliangye ranks 75th with 25.9 billion US dollars.
South Korea, Samsung ranked fifth with $99.4 billion. Toyota, the most valuable Japanese brand, ranked 21st with $52.7 billion, and the most valuable brand in India was the Tata Group at $28.6 billion, ranking 64
Only one company in Europe made it into the top 10, with Deutsche Telekom ranking ninth.
At the national level, 51 of the 100 most valuable brands are located in the United States, with a total value of 3$2 trillion; 19 in China, with a total value of US$829.9 billion; 8 in Germany, with a total value of $347.1 billion; Japan's 6 $200 billion; South Korea 4 $182.4 billion.