From March 6th to 8th, 2024, the 45th IAA World Advertising Conference will return after five years and be held in Penang, Malaysia. With the theme of "Branding: Reconstructing and Decoding - A Better World, A Better Life", the conference brought together more than 1,000 marketing communication experts from more than 50 countries.
At the beginning of the conference, John D Chacko, Chairman of the Organizing Committee of the 45th IAA World Advertising Conference, gave a detailed introduction to the three-day conference schedule, highlighting the diversity and global significance of the conference. "The three-day conference will cover sustainability, creativity, technology, artificial intelligence, inclusivity and DEI. "Of particular note is that the last day of the conference coincides with International Women's Day, so the content of the conference will be an in-depth discussion on topics such as inclusion and gender equality.
Zhang Guohua, President of the China Advertising Association and Global Vice Chairman of the International Advertising Association, led the Chinese delegation to attend the conference, and the Chinese delegation of about 200 people ranked first among the delegates from all over the world, fully demonstrating the ambition of Chinese advertising to go international.
President Zhang Guohua said: "It has been five years since the last World Advertising Conference was held, and in the past five years, both world advertising and Chinese advertising have undergone tremendous changes, and many new formats and new content have sprouted. Especially for China's advertising industry, the development and growth of advertising strength should not be underestimated, the increase in advertising practitioners, the growth of the number of Chinese advertising enterprises, so that the Chinese advertising delegation to participate in the World Advertising Conference strength and foundation is more solid. ”
As an important part of the Chinese delegation, Chinese brands such as Huawei Petal ADS, iFLYTEK, Feihe, Phoenix.com, Hengyuanxiang, Langjiu, and Honor made a blockbuster appearance at this World Advertising Conference to tell the story of Chinese brands and convey their overseas strategies.
On the first day of the conference, Cindy Li, Director of Huawei's Device Cloud Advertising Integrated Operations Department, took the stage and said in her keynote speech on "Go Beyond Without Boundaries": "This year is the 4The 0 era is also a key year for overseas brands to enter the Chinese market. petal ads is committed to building a bridge between Chinese and foreign brands, and deeply empowers Chinese overseas brand owners with the experience of global deep cultivation. It also provides a unique value contact point for overseas excellent brands and cultural tourism communication to connect China's high-potential consumers. ”
iFLYTEK's product "iFLYTEK Audible" provided real-time transcription and translation services in Chinese, English and other languages for the conference. On the second day of the conference, Li Chenxi, Chief Marketing Officer of iFLYTEK's AI Marketing Business Group, will deliver a keynote speech on "AI-Enabled Marketing Growth", sharing his unique insights on intelligent voice and AI-enabled industries, showcasing the latest application achievements, and explaining the possibilities of AI-enabled marketing.
On the third day, Chi Xiaoyan, executive director and senior vice president of Phoenix.com, and deputy director of the Marketing Management Committee of Phoenix Satellite TV Group, will share with the world's advertising industry practitioners how to tell women's stories through the advantages of internationalization, and how to give full play to their responsibilities and responsibilities, so that Chinese women can tell "good stories" from a global perspective.
In the wave of globalization, Chinese brands are "going overseas" at an unprecedented speed and scale, not only occupying a place in the international market, but also conveying unique innovative ideas and cultural values. With the increasing attention of the world to China, the Chinese delegation has gone international with a stronger lineup and more enthusiasm, so that the world can see the light of Chinese brands and increase the trust of Chinese brands.