Recently, there has been a craze on the **, which is to call Lei Jun Jun'er, or Xiao Lei, or Xiao Jun, and then let him stop.
Whether it's ** or copywriting, it's basically a ridicule of Xiaomi's car, which was not released originally, and a set of ppt has sufficienced the appetite of the market. As a result, at the beginning of the year, major car companies have cut prices.
So Lei Jun's dream of building a car seems to be difficult to realize no matter how you look at it, and Xiaomi's cost performance is finally going to fail in the automobile market.
So someone began to make **, calling Lei Jun Jun'er, and then ridiculing Xiaomi cars. As a result, Xiaomi's legal affairs really had someone complain ** and let people take it off the shelves.
Consumers have always been interested in the excitement, after all, everyone is at most the spiritual shareholders of the enterprise, and few are real shareholders who really buy ** votes.
If the movements of the spiritual shareholders are all in my favor, they will be greatly touted, and if they are not in my favor, they will be greatly criticized. In the past, Huawei had a Yu Chengdong as an executive. In April 2016, when the Huawei P9 series mobile phone that cooperated with Leica cameras for the first time was released, Yu Chengdong directly boasted at the press conference:
In 4 to 5 years, it will surpass Apple and Samsung in the global market and become the world's first. ”
Did it happen, it didn't happen at all. As a result, consumers have called Yu Chengdong Yu Dazui. It is specially used to describe Yu Chengdong, who speaks incomprehensibly, has nothing to say, and says whatever he wants.
Yu Chengdong is not angry, nor does he see a lawsuit or complaint, and he doesn't even care what his nickname is called, he still likes to talk, and he likes to talk endlessly.
Yu Chengdong engaged in the export of Huawei's base stations, hit friends all over Europe, and came back to continue blowing.
At this time, everyone shouted, Yu Chengdong had something. The meaning of the big mouth is gradually becoming less ridiculous.
This is the market, this is the consumer, few consumers are really obsessed with a certain product, and not many consumers are fans of the brand. Most people are sane and sober, the product is really good, then use it, and the product is so-so, then bye-bye.
To do business, you have to allow others to ridicule. Generally, there is a plan for product sales, blowing the quality of parts, blowing about the good process, until the press conference releases a more people-friendly **, which is a normal rhythm.
But when you enter the door to do business, you have to allow other people and friends to release **. Originally, Xiaomi took ** as suspense, rather than performance or configuration, so it had to allow friends to play this ** expectation.
In business competition, you can market, and you have to allow others to market too.
Liu Qiangdong thinks Lei Jun is powerful in marketing, but what scenes have Wang Chuanfu and Li Shufu not seen?
Since Lei Jun's expectation is to raise the ** of Xiaomi cars, it will appear cost-effective after he really sets the price. Friends bargain directly, obviously not at Lei Jun, nor at anyone, so why not simply let consumers buy cheaper cars?
As a result, consumers spontaneously got excited, and consumers discovered that there was BYD outside, Geely outside BYD, Tesla outside Geely, and a lot of Wuling Changan.
As a result, Lei Jun originally played in the mobile phone market, because Apple, Huawei, OPPO, vivo and other brands in the mobile phone market have never seen the marketing of the automobile market.
The automobile market is a market that compares with each other, a market that rubs against each other, and a market that grinds against each other.
Xiaomi came in to engage in such a big battle, and if the major friends didn't follow, they all wasted Xiaomi's output. So Geely naturally wants to take advantage of the marketing, one is to use BYD to reduce prices, and the other is to borrow Xiaomi's hunger marketing.
Now Geely's car is out.
To play in the automobile market, you must adapt to the rules of the automobile market. The automobile market is a chaotic market, when Volkswagen black drum brakes, Xiaomi has not even started to make mobile phones, people have been hacking each other for 20 years with high intensity, and now consumers are black and black Lei Jun, Xiaomi's legal affairs can't stand it.
This will only lead to a greater backlash.
If you complain in other markets, they will basically take them off the shelves. The more complaints in the automobile market, the more so far, hurry up and make the content of your complaint into ** text, send it again, and the traffic will be greater.
It is recommended that the employees of Xiaomi's legal affairs reflect on it, the automobile market is so cruel, if you can do it, you can do it, and if you can't do it, you will resign.
Wang Chuanfu was scolded, Yu Chengdong was scolded, scolded and scolded, and other people's products spoke.
It is impossible to talk about Lei Jun, it will only make Xiaomi more passive, and if it continues, Lei Jun will be embattled, and things will be difficult to do.
Lei Jun's troubles are not outside, they are in Xiaomi, and they are in legal affairs.
In ancient and modern times, at home and abroad, there is no greater trouble than the inside, and it has always been like this.