Recently, I saw an interview on Douyin, and the reporter asked Wang Meng, a member of the Chinese short track speed skating team: "Does the Korean team have a lot of plastic surgery?" As we all know, Wang Meng's favorite thing is the Korean short track speed skating team, so she knows the Korean team very well. So he replied very bluntly: "It should be very common, but it is useless to fix it!" "In fact, plastic surgery is very common in South Korea, because Koreans pay more attention to appearance, so the plastic surgery industry in South Korea is really very developed.
So when it comes to South Korea, what do you remember? I think most of the post-80s and post-90s generations will say "Hallyu". At that time, the Korean Wave swept across Asia, not only in China, but also in neighboring countries. from "Blue Life and Death Love" to "Winter Love Song"; From Hot to Super Junior; From cosmetics to various Korean foods, it seems that Korea has created a very aesthetic transition for everyone. So what is the real South Korea? Why did Hallyu disappear and she went again?
Hallyu is actually the popularity of Korean culture, from clothing, food, housing and transportation to the TV drama industry, she is everywhere. The term Hallyu officially entered the Xinhua dictionary in '98 and became a popular word. But slowly, China stopped being a South Korean, and the Korean Wave disappeared with it. Why the Korean Wave can't last long in China, we still have to start with the background of the Korean Wave.
In 1997, when Asia entered a full-scale financial crisis, South Korea, one of the four Asian tigers at that time, was hit harder than Japan. Because of this financial crisis, 9 banks in South Korea failed and 3 consortia went bankrupt, so it was urgent to find a way out for South Korea at that time.
Later, after Kim Dae-jung came to power, he officially proposed two development directions for South Korea in 1998: 1. High-tech industry 2. Vigorously develop the cultural industry. Immediately afterwards, Kim Dae-jung increased the budget for the cultural industry by 40 percent. And called on major enterprises, such as Samsung, Hyundai and other giant enterprises to invest in the cultural industry. These giant enterprises have a huge economy and high-tech technology, and South Korea's cultural industry, especially the film and television industry, has developed rapidly.
Later, with the broadcast of "Blue Life and Death Love" in my country, China quickly set off a Korean wave. Whether it is a teenage girl or an aunt in her forties, they all love Korean culture very much, and even use the word "hee" when naming their children (because the names of the characters in the TV series at that time were Jun-hee, Tae-hee, and Eun-hee).
With the rapid popularity of the Korean cultural industry in China, coupled with the full cooperation of South Korea, the Korean Wave has brought great economic benefits to South Korea. In the early 90s, if you asked Chinese what country they most wanted to travel to, 60 percent would say South Korea. Because everyone wants to learn about Korean culture, eat Korean snacks, and bring some Korean cosmetics back. In just six years, South Korea's cultural industry has developed into the second largest foreign exchange earner after the technology industry. There is no doubt that the cultural industry plays a pivotal role in South Korea.
The cultural industry not only exports Korean culture, but also drives a series of industries. Tourism, for example, has seen tens of thousands of visitors a year due to the surge in Chinese tourists, and these sources have led to a rapid recovery in South Korea's retail sector. However, the cultural export has brought great benefits to South Korea, but it has brought us not only benefits but also disadvantages.
There are pros and cons, let's talk about the disadvantages of Hallyu first: a boy with a beautiful man. When the Korean Wave first blew in China, those Korean male artists were really delicate and beautiful. It has been sought after by many young people, so more and more Chinese male stars also like to take the route of small fresh meat, such as the recent cool Internet celebrity Feng Xiaoyi.
After Feng Xiaoyi's incident, the official media commented on him like this: "Oily head and noodles with an A4 waist, pretentious orchid fingers." What they pass on to young people is not positive energy, but it has become a sissy culture. The live broadcast is also a tenth-level beauty dermabrasion, and the makeup is so makeup that I don't even know my mother. This culture has had a very bad impact on the aesthetics of young people, and it must be taken seriously.
2. Influencing young people's outlook on life and values. When I was a child, it was the time to form correct values, but most Korean dramas are overbearing and always fall in love with me and other unnutritious TV dramas, and teenagers are easy to show off their wealth and deviate from the ethical plot. At the same time, the excessive pursuit of Korean stars has caused young people to be overly addicted to them and unable to extricate themselves, thus delaying their studies.
A few days ago, Chinese fans chartered a plane to advertise Korean movie stars, so the official media spoke out again, calling for rational star chasing. If celebrities can't do positive guidance, it will affect a large number of Chinese teenagers. If the youth is strong, China will be strong, and the teenagers will go to chase the stars, who will make the country strong?
At the same time, Koreans who pay attention to appearance have also brought this hobby to Chinese, and in recent years, many girls and even boys have formed groups to go for plastic surgery. So now there are a lot of artificial beauties on the street, and they all seem to have come down from the assembly line. These artificial beauties have the same pointed chins, big eyes and European-style double eyelids, and the mountain roots are towering down the street and are silly and indistinguishable. Sometimes I even think that I have face blindness.
Hallyu is not all disadvantages, but it also has a good aspect: a warning effect. Because of the arrival of Hallyu, we will find that we also have some good things in Korea and more, such as their Confucianism has also been passed down from us. This has to lead us to think, why don't we make use of these good things left to us by our ancestors? The arrival of Hallyu not only allows us to see the diversity of world cultures, but also breaks our perceptions.
And it's this kind of thinking that makes us reflect and make a difference. China's culture has a long history, and the more we explore, the more we love it, and we are more culturally confident than before. That's it, we also learn to develop when we are shocked. After several years of Hallyu influence, children and parents have begun to come to their senses, and the state has begun to control the export of Korean culture. The Hallyu, which was once all the rage, left China, but she did not stop but swept the whole world. Even Middle Eastern countries have set off a wave of Korean waves, so will Middle Eastern countries accept Hallyu culture? Let's move on together.
Most of the countries in the Middle East believe in Islam, and Islam has strict teachings and regulations. Most Muslims are very conservative, and girls often go out under tight covers. This highlights the benefits of Korean culture, which has both a relatively conservative Korean tradition and a more open modern culture. As a result, in the United States, where the culture is relatively exposed, Korean style is more easily recognized and accepted by everyone.
And the efforts made by South Korea** are also multifaceted. South Korea has successively signed visa-free policies with dozens of countries, vigorously developing tourism, and striving to create foreign exchange for the country. At the same time, because some parts of the Middle East are economically underdeveloped, they do not have their own film and television production companies. Therefore, South Korea did not hesitate to spend a lot of money to unconditionally donate some large-scale TV dramas to local TV stations, hoping that the Korean Wave could spread quickly and on a large scale.
Take Egypt, the largest country in the Middle East, for example, the South Korean ambassador to Egypt spent a full 5 months signing an agreement with a local TV station, allowing them to agree to "Blue Life and Death Love" at the time of the **file**. Later, South Korea not only gave the rights to "Winter Sonata" to Egyptian national television for free, but also paid out of pocket to produce Arabic subtitles.
Immediately afterwards, South Korea signed a contract with Egyptian National Television to set up a special channel for 8 hours a day, rolling Korean TV dramas and variety shows. In this way, under a round of onslaught, Egypt quickly fell. The news of Korean TV dramas on all streets and alleys quickly captured the hearts of a large number of girls.
With Egypt's front car opening the way, Turkey's Korean Wave has also swept away. The relationship between South Korea and Turkey is as close as the relationship between China and Pakistan. Naturally, Turkey** is very supportive of the spread of Korean culture.
In April 2016, South Korea's CJ C** acquired 100% of the shares of a Turkish cinema chain. Because Turkey has a population of 78 million, ranking 16th in the world, it is also a populous country. The annual number of moviegoers in Turkey has only reached 09. The potential of the market is huge. Faced with such a big piece of cake, South Korea naturally attaches great importance to it.
While Turkey's local culture is very different from other religious countries in the Middle East, Turkey is a diverse country. Straddling the two continents of Europe and Asia, Turkey has a long history of 6,000 years and 13 different civilizations, which makes Turkey a multi-ethnic country that is extremely receptive and tolerant of other cultures.
In the case of the Korean Wave, the Korea Tourism Organization is also very attentive, and they have conducted two surveys on Turks. One is a survey of women between the ages of 20 and 40 in Istanbul, the capital of Turkey, on the Korean Wave and Korean Tourism Impressions. The other is that the Korea Tourism Organization conducted a survey on the awareness of Hallyu in order to understand the scale of Hallyu fans in Turkey. The results show that 25% of them are ordinary Hallyu fans, while 8% of them are more avid Hallyu fans. It can be said that the development of Hallyu in Turkey is particularly good, and let's take a look at Turkey under the influence of Hallyu.
Naturally, the first wave of the Korean Wave in Turkey was the film and television industry. Beautiful images and romantic love stories have also captured young people in Turkey. It seems that fans from all over the world are equally enthusiastic, and young people are increasingly imitating the costumes of the characters in film and television dramas, with their words and deeds.
It seems that exquisite appearance has become the pursuit of locals, and Turkish male stars are becoming more and more sophisticated. shaved off his swarthy beard to reveal a smooth face; Thick eyebrows become neat and slender; Wheat-colored and healthy ** should also be smeared with a thick layer of fat powder.
However, all these changes have also been taken seriously by Turkey, who have also seen changes in the new generation of young Turks. So on August 29 local time this year, a local newspaper in Turkey reported that the Turkish Ministry of Family, Labor and Social Services is paying close attention to Korean pop (K-pop) on social **.
And the implementation of this measure was triggered by one thing. At the beginning of August this year, three girls under the age of 15 in Istanbul, Turkey, ran away from home and tried to settle in South Korea. This series of changes, coupled with the occurrence of this incident, quickly received the attention of the relevant departments.
Because the Internet has made the world smaller, and some ** and some ** and culture will have a greater impact on children, so Turkey's ** ruling party has begun to tighten its control over social networking in recent years. During this period, they found that the Korean pop** is prone to misconceptions among teenagers, and their outfits will lead young people in a genderless direction. Therefore, under close surveillance, the Korean pop** was censored by Turkey**.
Turkey has not only done this to rectify the Korean Wave, but also focused on the development and recovery of its own culture. Replace the crazy export of Korean culture with their own cultural industry, and they are developing very rapidly. Perhaps inspired by South Korea, Turkey has also begun to develop its own cultural industry. Turkey itself has a deep cultural heritage, and as long as you take these out, it is a highlight. Turkey** also took advantage of it and filmed high-budget TV series, which also made Turkey's TV program sales rank second in the world.
The Hallyu has now become a "cold snap" in Turkey as well. Like China, Turkey has gone through the process of the Korean Wave being banned in its own country. Is it the fault of Korean culture or South Korea's bottomless policy? Obviously, it's definitely the second, because there is no fault in the culture itself, only differences. In fact, South Korea's ** practice has made their Hallyu a kite with a broken string.
In order to vigorously revive their economy, South Korea chose the cultural industry as their key development object, which is a very wise decision. However, in order to vigorously develop the cultural industry, they abolished the censorship system of film and television dramas. Although this provides a huge opportunity for some creative young generations, it also brings a huge crisis to society.
At the same time, due to the lack of regulation, some comic industries are only fully supported, and no one restricts them; Popularity** is also like a blowout of rapid rise, and there is still no one to restrain them. It is precisely because the cultural industry, which should be regulated the most, not only does not receive any censorship, but flows directly to society.
This undoubtedly planted a time bomb for the society, but this did not attract the attention of South Korea. In fact, South Korea has always led the world in the suicide rate and school violence among young people. We can't agree with this kind of cultural export, let alone sit idly by, and this is not just a cultural export, but a kind of cultural devouring.