Live streaming to the sea: the adventure and opportunity to find new growth points.
Introduction: In recent years, people have often joked that "the end of the universe is live streaming". Although this is an exaggeration, in reality, the domestic live streaming industry is undergoing a new change, and the top anchor agencies have set their sights on overseas markets. This article will delve into this trend and why these institutions are choosing overseas markets as new growth points and challenging the possibilities of international markets with platforms such as TikTok as a breakthrough.
i.Oriental Selection's Overseas Program.
At the recent extraordinary general meeting of shareholders, Dongfang Selection revealed that it may cooperate with TikTok, especially in the overseas ** chain. Although Dongfang Selection "does not express its position for the time being" on going to sea, its move to recruit relevant positions on the platform indicates its plan to go overseas. However, compared with other head anchor institutions, Dongfang Selection's overseas action seems to be "long overdue".
In the process of expanding the international market, Oriental Selection has shown a clear strategic layout. They not only cooperated with TikTok, but also recruited a series of TikTok e-commerce operations related positions on the platform. From Content Operations Manager to Business Manager, the scope of these positions shows that Oriental Selection is fully prepared for overseas markets. This move is not only a clear statement of the decision to go overseas, but also indicates Dongfang Selection's full confidence in TikTok cooperation.
However, although Dongfang Selection chose to cooperate with TikTok, they seem to be a little "late" in going to sea. Compared with some top anchor institutions that have gained a firm foothold in the international market, Dongfang Selection's pace of going overseas seems to be relatively late. It may remain to be seen whether this will be a competitive disadvantage for them in the fierce international market.
ii.The trend of top anchor institutions going overseas.
Crazy Brother Yang, Three Sheep, Make a Friend and other top anchor organizations have or plan to enter the overseas market. Crazy Brother Yang has opened an e-commerce company on TikTok, and the three sheep have already achieved a "report card" in Singapore. Make a friend, you have already developed overseas business in Indonesia. Behind this trend of going overseas is the increasing saturation of the domestic market, and the live streaming industry urgently needs to find new growth points.
Crazy Brother Yang, as a representative of the head anchor, announced in the live broadcast that he would open an e-commerce on TikTok and start "earning money from foreigners". This shows that the top anchors are no longer satisfied with the limitations of the domestic market, but actively seek new business opportunities in overseas markets. And the three sheep have already announced their success in Singapore and become the leader in the trend of going overseas. The favor of these top anchors in the international market has pushed the live streaming industry to a new stage of development.
iii.Attractiveness of overseas markets.
It is no accident that the overseas market has become the next "sweet and sweet" for live streaming. The data shows that China's cross-border e-commerce import and export has maintained rapid growth and has become one of the new driving forces of foreign trade. According to the Ministry of Commerce, 64 enterprises in China have foreign trade import and export performance50,000, including more than 100,000 cross-border e-commerce entities. In the face of the increasing saturation of the domestic market, the live broadcast industry urgently needs to find new growth points in overseas markets.
One of the key drivers of the livestreaming industry is consumer demand. The gradual saturation of the domestic market has led to the live streaming industry looking for new growth space. The potential and space of overseas markets have gradually become prominent, and it has become a new world for the live streaming industry to expand its business. With the increase in China's cross-border e-commerce import and export, live streaming seems to have become an unavoidable choice.
iv.TikTok as the platform of choice.
Crazy Brother Yang, Three Sheep, Make a Friend and other head anchor organizations have all chosen TikTok as the first platform for e-commerce to go overseas. The TikTok platform has more than 1 billion monthly active users, covering more than 150 countries and regions around the world, gathering e-commerce consumers with high activity, high willingness to share, and strong purchasing power. This makes TikTok an ideal place for top streamers to conquer the international market.
TikTok not only has a wide user base in the international market, but also its unique short form, allowing top anchors to interact with global users more flexibly. Its unique social experience provides a new possibility for the live streaming industry to go overseas. On the TikTok platform, top anchors can reach their target audience more directly, which also provides an effective way for them to win recognition and business opportunities in the international market.
v.Challenges and strategies for going global.
While overseas markets are attractive, they are also full of unknowns. Institutions need to be cautious, especially when it comes to addressing issues such as language and cultural differences. The authors emphasize the need for overseas institutions to better adapt to the local market and reduce risks through localization strategies. The road to success is not simply copying the domestic model, but it is necessary to establish a team of localized anchors, cultivate the local market, and achieve more effective operations.
Localization is not only about solving language problems, but also about a deep understanding of local market culture, consumer habits, etc. For example, in the live streaming industry, the cultivation of localized anchor teams is a crucial part. Not only does this make the live content more relevant to local audiences, but it also helps reduce marketing risk from cultural differences. At the same time, the establishment of a localized market operation system can be more aware of local policies, regulations and other aspects.
vi.Conclusion:
In general, the overseas trend of the domestic live streaming industry has brought new possibilities and challenges to the development of the industry. By choosing platforms such as TikTok, top anchors are trying to find new growth points in overseas markets. However, going overseas is not always easy, and organizations need to have a deep understanding of the local market and develop a localization strategy to stand out in the highly competitive international market. This adventure is full of opportunities, but it also requires caution and wisdom. Live streaming to the sea is not only a challenge, but also a new adventure. In this process, top anchors need to give full play to their own advantages, and create a new chapter in the globalization of the live streaming industry through cooperation with platforms such as TikTok and deepening localization strategies. This may not only be the individual struggle of the top anchors, but also the development direction of the entire industry. The live broadcast brought goods to the sea, ushering in a new world, waiting for the head anchors to develop and conquer.
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