2. The problem is becoming more and more prominent, and the age has dropped significantly
Affected by the combination of highly competitive society, fast pace of life and work, and high mental pressure, hair and scalp problems are common among Chinese residents, and they are becoming more and more serious. Dandruff, dryness, oiliness and itchiness are the main hair problems faced by Chinese residents. Among them, the phenomenon of hair loss among residents is particularly serious. At present, the number of people with hair loss in China has exceeded 2500 million, the age of the mainstream hair loss population has shown an obvious downward trend.
In terms of age, the "post-90s" group who have just entered the workplace and the "post-80s" youth who have become the backbone of the workplace have become the most troubled groups with hair loss problems, and the "post-90s" group is about to catch up with the "post-80s" and become the main force with hair loss problems. In terms of gender, Chinese men generally have a more serious hair loss problem, and the hair loss rate of men is about three times that of women. The huge population base and the prevalence of hair and scalp problems have laid a solid demand foundation for China's hair growth products industry, which has promoted the positive development of the hair growth products market to a certain extent.
3. The refinement of product functions hits the "pain points" of consumers
With the continuous development of China's hair growth product industry, the rapid development of technological upgrading and product innovation has promoted the further refinement and specialization of domestic hair growth product functions to a certain extent. There are hair growth products for different problems, types and hair types, which fundamentally cater to the diverse needs of Chinese consumers.
Future development prospects of the hair growth industry**
In terms of the technological change of anti-hair loss and hair growth, the innovation of traditional Chinese medicine is mainly the change of formula, but there is no breakthrough in the efficacy. Western medicine drugs are effective but *** obvious. At present, the barrier to entry in the anti-hair loss industry is low, as long as you have a unique product formula and less capital, you can enter this industry. Due to the technical difficulty of the development of Western medicine and the restrictions of national laws, most enterprises still focus on traditional Chinese medicine products.
The industrial scale of the domestic germinal hair industry is only more than 10 billion, which can only be regarded as a small industry from the perspective of industry comparison, but the development speed of the germinal hair industry is very fast, indicating that its future growth potential is still very large.
It is estimated that by 2026, the market size of China's hair growth industry will reach 334200 million yuan, the output value of the hair growth industry will reach 342500 million yuan.
There are phytoses. Combined with the in-depth research of the market and the core advantages of the enterprise, Youzhijie has laid out the operation of the whole hair health industry chain, and proposed that "only by doing a good job of cleaning, the scalp will be healthy; Hair follicles will only be healthy if the scalp is healthy; Healthy hair follicles can grow healthy hair", and there are corresponding professional solutions for people with healthy hair, sub-healthy people, and people with different stages of hair loss.