2024 is the year of consumption promotion, and with the recent favorable policy of trade-in, the consumer market for household appliances continues to heat up. In order to stimulate consumption vitality and strengthen the protection of users' rights and interests, on March 7, Suning Tesco launched a heart-warming service plan in Nanjing to vigorously promote the trade-in of household appliances. Suning.com released nine upgraded service commitments, among which the "7-day no reason to return and exchange goods in all scenarios" and "30-day price guarantee service" landed in offline stores for the first time, which is an industry precedent. Lu Xichun, Secretary-General of Jiangsu Provincial Consumer Protection Commission, attended the press conference and awarded Suning Tesco the title of "Jiangsu Consumer Education Demonstration Base".
At the press conference, Suning Tesco and Aowei Cloud Network released the "2024 Quality Consumption of China's Home Appliance Market***hereinafter referred to as ***", which shows that the current home appliance consumer market is shifting from "functional consumption" that simply meets the basics to "quality consumption" with higher experience, and the importance of service experience in consumption decision-making continues to be highlighted. **It is pointed out that as a leading enterprise in the home appliance retail industry, Suning Tesco runs through the whole process of pre-sale, in-sale and after-sales service of household appliance consumption, meets the personalized needs of users, speeds up the delivery and installation of the whole, provides users with professional home appliance solutions, further improves the user experience, consolidates the service reputation, and also provides a positive demonstration value for promoting the upgrading of the overall service quality of the home appliance industry.
Upgrade the service to make the replacement of home appliances more worry-free. Focusing on the core demands of consumers in terms of goods, delivery, return and exchange, and instant service, Suning Tesco has upgraded and launched nine service commitments. During the 315 period, consumers can enjoy a 30-day price guarantee and 7-day no reason to return and exchange home appliances in Suning Tesco stores and online to protect the rights and interests of users. In terms of service performance, Suning Tesco promises to create a more efficient and professional delivery service by offering "fast refunds", "delivery delay compensation", "installation delay compensation" and "double compensation for overcharges". Suning Tesco has now opened a 24-hour ** customer service and green service channel to respond to user needs in real time.
In order to help the spring home decoration rejuvenation, Suning Tesco has joined forces with a number of leading brands to create a national rejuvenation festival, and launched welfare activities such as single product concessions and set purchase discounts, so as to create the "best starting period" for home appliances at the beginning of the year. It is worth mentioning that for new users, Suning Tesco will also launch a special session of 10 billion subsidies for trade-in on March 8, and the discount will be greater after the double subsidy. At the same time, multiple activities such as full reduction of set purchase and doubling of pre-sales will also be carried out online and offline. During the event, Suning Tesco will also cooperate with Midea, Hisense, Bosch and other brands to launch a number of press conferences, product tastings and other experience activities to continue to enrich the shopping experience of users.
To make the service more warm, Suning Tesco opened the "Public Service Month" in March, and plans to implement 100 service activities nationwide, including free testing of home appliances, home appliance cleaning, education on the hazards of old household appliances, and one-stop trade-in.
Attentive service, make home appliances easier to replace", Sun Bo, president of Suning Tesco Jiangsu District Management Center, said that Suning Tesco will take 315 as an opportunity to give full play to its own chain, logistics, digitalization and fulfillment capabilities, accelerate the improvement of full-link service timeliness and experience, tap new momentum for the growth of the consumer market, and promote the expansion and quality of the industry.