The flavor of the year is getting stronger, and pre-holiday consumption continues to heat up. Suning Tesco data shows that since January 5, computer sales have increased by 62% year-on-year, trade-in orders have increased by 133%, and the unit price of customers has increased by 15% year-on-year. At the same time, the growth of new retail channels is considerable, with "computer takeaway" orders increasing by 7%, and the usage rate of local life vouchers exceeding 80%.
In an environment where the computer market as a whole is under pressure, sales of high-end notebooks have steadily increased. Suning Tesco data shows that since the New Year's Festival, Intel's new Core 14th generation CPU sales have accounted for more than 5%, game laptops have increased by 53% year-on-year, and 16-inch notebooks have increased by 119%, exceeding 15 inches, becoming the mainstream model second only to 14 inches. According to the relevant person in charge of Suning Tesco consumer electronics, with the development of full-screen and narrow bezel technology, manufacturers are embedding more and more 16-inch screens into 15-inch shells to meet users' dual needs for thin, light, portable and wide-area vision.
It is reported that the Lenovo gaming laptop Legion Y7000P 2024 version, released at the end of January, is equipped with a 16-inch 25K large screen, equipped with the new Core 14th generation CPU, discrete graphics card. Consumers participate in Suning Tesco trade-in up to a high subsidy of 1,200 yuan, strong performance, cost-effective won the recognition of users, January 23 to February 5 for the first two weeks, sales than the previous generation of saviors first sales.
In addition, high-end notebooks are accelerating specialization in subdivisions. High-end notebooks suitable for designers, photographers, editors, programmers, engineers and other professional segments have been growing steadily at a rate of more than 30%. Higher-end, more refined, and more professionally segmented laptops are becoming more and more popular in the market. The above-mentioned staff of Suning Tesco believes that "high-precision specialty" is becoming a new trend in computer consumption.
To help users improve their quality and change their needs, Suning Tesco released the "Spring Festival does not close" plan, and more than 10,000 stores across the country are open and deliver goods normally, covering the core business districts of first- and second-tier cities and 85% of counties, towns and villages across the country. At the same time, Suning Tesco continues to increase the subsidy for replacement, with a maximum subsidy of 1,200 yuan for computer trade-in, up to 12 interest-free installments for installments, and practical peripherals such as computer bags, mice, and cleaning kits are given as soon as you buy.
In addition to the normal operation of stores, Suning Tesco has accelerated the integration of consumption scenarios, and online platforms, instant retail, and local life have "blossomed" through multiple channels. It is reported that users place orders for Suning Tesco computer takeaway in Meituan to save 800 yuan, and Suning Tesco local vouchers in Douyin Group, Lenovo, HP, and Asus 50 to 100 yuan, Huawei 100 to 200 yuan, and HP printers 50 to 150 yuan. Suning Tesco store staff revealed that since the New Year's Festival, computer and printer takeaway orders have increased by 7%, the use rate of local vouchers has exceeded 80%, and the increase is expected to further expand during the Spring Festival.