Following the hot search of topics such as "strawberry ** big dive" one after another, the topic of "cherries, durian, and mangosteen are cheap" is also on the hot list. A reporter from Beijing Youth Daily learned that since March, a variety of fruits** have fallen, and some of the Internet celebrity fruits** have been "cut in half".
Internet celebrity fruit price reduction**
It has become a sharp tool for supermarket drainage
This week**, Ganyao durian is 29 per catty$9. This topic successfully detonated the enthusiasm of a supermarket's WeChat community. A reporter from Beiqing Daily learned that the price of various Internet celebrity fruits has become a big weapon for supermarkets to attract customers.
Recently, several new supermarkets have opened near my home, and when it opened, a box of 5 catties of cherries was only 129 yuan, a box of large hardcover strawberries was less than 20 yuan, and there were big blueberries that bought one and got one free. There were so many people that they couldn't squeeze in. It's been open for a few days, and some people still ask for 129 yuan cherries. Ms. Xu, a citizen, told a reporter from Beiqing Daily that the opening of the new supermarket allowed them to enjoy a wave of affordable Internet celebrity fruits, and she compared them at the time, and these fruits were even cheaper than the same quality fruits in the nearby vegetable market.
Some market participants said that fruits can be used as holiday gifts and daily consumer goods for families, and are very popular during the Spring Festival. Compared with the ** category of meat, eggs and milk, the demand for fruit purchase is large, and the price reduction space is high, which is a sharp tool for drainage. Therefore, many supermarkets will prepare sufficient supplies before the Spring Festival, and the larger purchase volume will objectively reduce the wholesale of some expensive fruits, and at the same time, it will also form a certain pressure on competitors at the retail end, so that the fruits that are not so transparent compared to vegetables, meat and eggs can fall further.
The planting of domestic Internet celebrity fruits has increased
Entering the peak fruiting period** lower
It is not difficult for careful citizens to find that just after the Spring Festival, strawberries, blueberries, cherries, mangosteen, durian and other expensive fruits in the past have been declining recently.
Taking strawberries as an example, the wholesale of Jiujiu strawberries in Beijing has dropped from 22 yuan in early February to 14 yuan today. The relatively affordable Hongyan strawberry has also dropped from 18 yuan to about 12 yuan in the high range. And "Strawberry ** Big Dive" also appeared on the hot search after the Spring Festival.
On the retail side, the ** of different specifications and varieties of strawberries has recently hit a new low. A reporter from Beiqing Daily saw in a large community vegetable market in Tongzhou District on March 2 that the price of strawberries here ranged from 10 yuan to 25 yuan per catty.
This 10 yuan a pound is small, but it is very sweet. This ** turned out to be none. This 18 yuan is big, and it sells for 25 before the Spring Festival. "Merchants are actively introducing to their customers. And most of the fruit merchants here take out 1 4 of the stall area to place all kinds of strawberries. According to the merchants in the market, at present, the temperature in many areas is rising, and strawberries have also entered the full fruit period, and the market volume is very large, and the market is also declining.
A reporter from Beiqing Daily learned that the sharp decline in strawberries is not unrelated to the expansion of planting area. Data show that the planting area of strawberries in China has increased from 78 in 20111,000 hectares** to 139 in 202197 thousand hectares. And the number of enterprises entering the strawberry planting market is still increasing. Tianyancha APP data shows that there will be 521 new strawberry planting enterprises in 2023, and the number of new strawberry planting enterprises will be as high as 1,339 in 2022. In the past two years, there have been nearly 2,000 new strawberry planting enterprises in China.
Data shows that in Yunnan, a major strawberry growing province, strawberry production in 2023 will increase by about 30% compared with 2022, and ** will be 20% to 30% cheaper than in 2022.
Imported fruit was loosened again after the year
Not only is the decline trend of domestic fruits obvious, although before the Spring Festival, the imported fruits represented by cherries have fallen sharply compared with previous years, but after the Spring Festival, cherries continue to decline because of the entry into the tail market, durian and other new varieties began to be listed.
Among them, because the sales period of imported cherries has reached the end of the season, many merchants are currently selling products in the early inventory, and they are eager to clear the inventory, so that the best of the cherries fell again.
A reporter from Beiqing Daily noticed that in some community markets, cherries that could be sold for 50 yuan during the Spring Festival were now available for 30 yuan. "To be honest, the cherries don't taste very good now, so I just sold them quickly, so I don't have to lose money. A fruit merchant said frankly that after a while, domestic cherries will reach the ripening stage. Judging from the situation in previous years, ** is equivalent to or even lower than imported cherries, and the inventory of imported cherries will not be able to sell at that time. "Now domestic cherries have just been listed, ** at about 100 yuan, while they are expensive, you can also clear a batch of cherries. ”
The same imported durian is because different varieties are listed early, but the ** is lower. "It's best to leave this open for a few days. "A staff member in the fruit section of a supermarket suggested to a customer who bought durian. "At present, it is Thailand's Ganyao, not the more popular golden pillow, because it is best to put it in advance because it is picked in advance. According to the staff, this durian has a large-scale ripening period in the month of each year.
Although not ripe on the tree, but the supermarket 29Compared with the 43 yuan jin before the Spring Festival, the ** of 9 yuan jin is still very powerful, and many customers are choosing.
A reporter from Beiqing Daily learned that since the opening of the China-Laos Railway, Thai fruits have frequently accelerated their entry into the country. Thanks to the efforts of the leading merchants and transportation departments, the record for the fastest time required to transport fruits from Thailand to China has been broken many times, and the probability of loss during transportation has also been significantly reduced. This also gives Thai fruits a certain room for decline in the country.
【Copyright Notice】The copyright of this article (including the right of information network dissemination) belongs to Beijing Youth Daily, and it is not allowed to be unauthorized **
Text: Beijing Youth Daily reporter Zhang Xin.
Edited by Fan Hongwei.