On February 26, a grand auto show was held in Geneva, BYD prepared 8 new energy models for this acquisition, showing the world its latest technological achievements in the field of new energy vehicles, in addition to the first appearance of its self-developed DM-i super hybrid technology to European consumers, but also to the world to help the global energy green transformation of a positive signal.
One of the highlights of BYD's current presentation is its self-developed DM-i super hybrid technology. This technology not only demonstrates BYD's breakthrough in new energy vehicle technology, but also shows consumers in Europe and around the world more efficient and sustainable mobility solutions. This next-generation hybrid technology brings a new option to the European market with its high efficiency, low fuel consumption and smooth driving experience. The Song Plus DM-i model equipped with this technology (named Seal U DM-i in overseas version) is scheduled to be launched in Europe in the second quarter of 2024, which not only enriches BYD's product line in the European market, but also allows European users to experience the excellent driving experience brought by the DM-i technology.
In addition to the DM-i super hybrid technology, BYD also brought its million-level high-end new energy vehicle brand - Yangwang, U8, as a full-size off-road model of the Yangwang brand, with its disruptive technology and excellent performance, became the focus of the auto show. The debut of this car not only demonstrates BYD's strength in the field of high-end new energy vehicles, but also reflects its deep insight into the future of travel and its pursuit of artistic aesthetics.
At the press conference, Wolfgang Iger, design director of BYD, personally interpreted the design concept of the brand for the audience. "The design aesthetic of looking up evokes emotions, and it uses new energy technology to make life more enjoyable," he said. Looking up is the embodiment of sustainable luxury, which represents BYD's exploration and pursuit of future mobility. ”
In addition, BYD's other brand, Denza, has also attracted the attention of a large number of audiences. As DENZA's full-size off-road models and supercar models, the D9 and N7 SUVs have won the applause of the audience with their luxurious design and excellent performance, such as the core advantages of battery, motor, electronic control and other aspects. The exhibition of these two cars further enriches BYD's product line in the European market, not only as a strategic layout in the European market, but also provides more choices for European consumers in addition to establishing its own brand image and market position.
BYD also plays an important role in promoting the global green energy transition. As the official partner of Euro 2024, BYD will provide green mobility services for the event, demonstrating the leading position of Chinese brands in the field of sustainable development. In addition, BYD's Seal and Dolphin models were shortlisted in the top three of the World Car Awards, further demonstrating the innovative strength and international competitiveness of China's auto manufacturing industry.
Looking back on the past year, BYD's annual sales of new energy vehicles exceeded 3 million units, and it continued to be the global new energy vehicle sales champion. Its globalization strategy has been steadily promoted, especially in the European market. At present, BYD has opened more than 250 stores in 19 countries, providing local consumers with high-quality localized services and diversified product choices. While constantly innovating, BYD is also actively fulfilling its social responsibilities and is committed to promoting the green transformation of global energy.
In order to deliver BYD cars to European consumers as soon as possible, on January 14 this year, BYD's "Pioneer No. 1" ro-ro ship docked at the Xiaomo International Logistics Port terminal, and 4,060 new energy vehicles were transported on board, plus 1,389 vehicles previously shipped in Yantai, Shandong, a total of 5,449 new energy vehicles departed from Shenzhen and headed for Europe.
BYD's success is not only based on its strong technical strength and high-quality products, but more importantly, its firm commitment to green mobility and the steady advancement of its globalization strategy. As one of the leading companies in China's automobile manufacturing industry, BYD will continue to use its innovative technology and sustainable development concept to help the world achieve a cleaner and more efficient energy transition, and contribute China's strength to the future of the earth.