Internet celebrity PK Zhao Shizi: The old and new cultures are entangled and the ** cognitive conflict.
The "Internet celebrity cos Zhao Shizi" incident, which caused a stir some time ago, has finally come to an end. Although things are lively, the development context is not complicated.
On February 19, some netizens posted ** that at the scene of the Fujian Youshen event, an Internet celebrity man cos Zhao Shizi appeared in the Youshen team (Note: In Fujian Youshen culture, Zhao Shizi is the son of the local god Wufu Emperor in Fujian), which is considered to be disrespectful to local folk customs and caused controversy. Subsequently, the Internet celebrity apologized on his ** account and was angrily sprayed by netizens.
As a result, its MCN company argued that the influencer had been invited by the local cultural and tourism department to participate in the event. In response to this statement, the local cultural and tourism department quickly denied it.
Helplessly, the Internet celebrity could only apologize again, and then continue to be sprayed.
Just when several parties were arguing and scolding, a comment on People's Daily Online came out, giving this "Spring Festival show" a close.
To inherit traditional culture, we need to have a sense of responsibility and awe.
People's Daily Online's comments on the incident pointed out that there are two problems in the current society, one is that some bloggers have no bottom line to rub traffic, and the other is that some people do not respect traditional cultural customs. However, in my opinion, the two problems may be combined into one, that is, some people do not understand the meaning and importance of "inheriting traditional Chinese culture", and lack a certain sense of responsibility and awe for it.
Because of the lack of responsibility and reverence, some people simply regard traditional customs and activities as an opportunity to gain popularity, act rashly without understanding, and do not realize the mistake after the fact, and throw the public to make a big fuss.
Xiao Panpan, an Internet celebrity who was previously attacked by netizens and **, also made this kind of mistake. Because of disrespect for the cultural core of Huangmei Opera, he boldly changed the excerpts of "The Female Champion", which led to being crusaded by the whole network and losing popularity.
In recent years, Internet celebrity culture and two-dimensional culture have repeatedly collided with traditional culture. We can't say blanket that all those who combine the two are rubbing off on the popularity of traditional culture, but it should be noted that any innovation and integration should be based on respecting traditional culture, maintaining a sense of awe and responsibility for inheriting culture, and must not blur the boundaries between traditional culture and ordinary entertainment.
We should be profoundly aware that traditional culture and humanistic customs constitute the spiritual core of national unity and cohesion to a certain extent, and under such significance and importance, the protection and respect of traditional culture will become the primary condition for inheriting culture and participating in cultural activities.
In the face of negativity**, you must be sincere and truthful.
After the incident, cos Zhao Shizi's Internet celebrity Xiao Zhu apologized twice in a row on his Douyin account, but failed to get the understanding of netizens. In addition to the fact that his behavior is really unacceptable, a large part of the reason for this result is that he is neither sincere nor true in the face of negative **.
Under its apology**, a large number of netizens said they did not buy it and continued to criticize its actions. I don't know if there are too many people crusading, Xiao Zhu directly broke the defense, and actually replied to netizens in the comment area, saying, "Why are you so careful, I apologize" similar remarks reflect that he did not deeply understand his mistakes, and his apology was extremely insincere.
Later, in order to clear the name, its MCN company even publicly spread rumors that its behavior had been approved by the cultural and tourism department, and was slapped in the face at the speed of light. To be honest, the company's operation is quite fascinating. Do you think that the cultural and tourism department will not come forward to deny it?
Of course, some netizens think that this operation is still for hype, after all, "black and red are also red". If you really take this route, you can only say blessings, family.
But from the perspective of normal reputation management, everyone should be sincere and true when facing negative **. We must know how to seize the opportunity, explain the real situation at the first time, correct the attitude, reflect on the problem, and accept criticism.
Complex issues still need to be explored.
In this incident, the response of ** and relevant departments is worth giving a little red flower. The local cultural and tourism department obviously followed up and paid attention to the relevant ** situation, so that it could quickly reply and respond after the MCN company spread false information. The comments published by People's Daily Online have been praised by many netizens for their insightful and substantial, which has played a good role in guiding and calming down.
However, some netizens also objected to the comments of People's Daily Online. The different views mainly focus on three aspects: first, People's Daily Online's participation in the discussion of the incident as a central media has too much impact and is inappropriate; Second, the positioning of Zhao Shizi and other gods is still to be discussed, and the central media should not comment hastily; Third, it is necessary to make public the science popularization of Fujian Youshen culture to help the public better understand the event.
All kinds of voices reflect that how to better guide and disseminate correct ideas in the face of complex content such as regional customs and religious traditions is still a topic that needs to be explored.
Epilogue. In this incident, the voices and feedback of all parties reflect that in the context of cultural inheritance and integration, all parties involved in cultural work are facing new and complex problems in publicity, momentum building and reputation management.
Looking at the world, the continuity and longevity of Chinese culture is so unique and shocking. When this unique head-on collision with the rapidly rising new cultural trend, how to integrate and develop, how to effectively disseminate, how to guide the first and other issues, still need to continue to explore and improve.
With inheritance as the root, innovation as the leaf, the roots and leaves are complete, in order to bloom the flower of China.
*: Digital Reputation Lab Drlab)