Editor's note: The transformation and upgrading of traditional commerce and trade is a necessary measure to expand the development space and strengthen the engine of the development of the real economy. In recent years, Jinan Tianqiao District has always taken promoting the transformation and upgrading of the high-quality market as an important task, based on its location advantages, high-level planning, and high-standard promotion, so as to promote the high-quality economic development of the district with the high-quality transformation of commerce and trade.
How is commerce transformed? How to overcome the "labor pains" of transformation? How can the old market be revitalized? You might as well walk into the Jinniu Building Materials Market, Luokou Garment Market, Shandong Communication City, Dikou Fruit Market ......Look at the changes, and also look at the transformation road that the flyover people have jumped out of.
At more than 3 o'clock in the morning, it was silent, the night was thick, and there were few pedestrians and vehicles. Located in the fruit market at the intersection of Dikou Road and Jiqi Road, Tianqiao District, Jinan City, it is already a hot scene. Trucks loaded with various fruits entered in an orderly manner, and under the guidance of the market service team, they stopped, inspected, and unloaded in an orderly manner. As soon as the delivery truck left, the merchants who came to buy wholesale came into the ...... again
Founded in 1986, Dikou Fruit Wholesale Market is a wholesale market specializing in fruit products in the province. After 38 years of hard work, the Dikou fruit market has undergone many upgrades and iterations, and has gradually developed into a provincial-level standardized agricultural product wholesale market with more than 80 tons of fruits on the market and a transaction volume of more than 10 billion yuan. After 38 years of accumulation, now, Dikou Fruit Market is taking advantage of the policy and striding towards a modern agricultural wholesale market.
In response to the times, the achievement of "the national top 100 market".
66-year-old Dong Dezhen is an "old partner" of Dikou Fruit Market, from running a fruit stall in his 20s, to gaining a foothold in the market, and then to establishing a company to operate independently, his "Deqiang Fruit" gradually radiates to the surrounding 300 kilometers of consumer groups. While growing and developing, Dong Dezhen has also witnessed the transformation of the Dikou fruit market.
In the 80s of the last century, taking advantage of the policy of reform and opening up, a number of professional markets rose rapidly throughout the country. It has become the general trend to integrate resources to establish a professional market and serve the "fruit plate" of the citizens. It was under such an opportunity that the Dikou Fruit Market was established.
At that time, the market area was small, and the market was all simple greenhouses made of asbestos tiles, and more than 300 merchants were crammed into small stalls to sell a small number of domestic fruits. Dong Dezhen said.
Despite the limited conditions, with the blessing of policies, transportation and other advantages, the Dikou fruit market has developed rapidly, and it has developed into the largest fruit wholesale market in Jiangbei in a short period of time. At its peak, the products were exported to more than 200 countries and regions overseas. According to the data, in 1990, the annual market of fruits reached 1250,000 tons, annual transaction volume 2100 million yuan.
The construction of a comprehensive agricultural wholesale market is the earliest development direction of Dikou fruits. Liu Chaohua, chairman of Dikou Group, said that with the progress of the times, the fruit market has gradually moved from a "seller's market" to a "buyer's market", and the early business administration model has obviously not been able to lead the market to achieve further development.
Seek opportunities in change, and wait for the time to move. In order to cope with the general trend of market change, Dikou Fruit has changed from business management to enterprise management, and from enterprise management to enterprise management.
In terms of management system, different from the traditional property management model, Dikou Fruit draws on the management system of shopping malls and adopts the market management mode of stall bidding contract management, electronic audit fee for entry, and annual target assessment. Liu Chaohua introduced that with the help of this management mechanism, the Dikou fruit market has gradually realized the business layout of "covering the whole country and radiating the world", and has grown into a comprehensive agricultural product wholesale market with Jinan as the core and connecting the main fruit producing areas of the country. Honors such as the top 100 markets in China, the leading enterprises of agricultural industrialization in Shandong, and the top ten markets in Shandong have come one after another.
Continue to improve and build a "demonstration base for transformation and upgrading".
The wheels of history roll forward. In order to cope with the general trend of the development of the times, Dikou Group takes "building a modern agricultural wholesale market" as the goal, regards transformation, upgrading, transformation and upgrading as an important carrier and powerful engine to promote the high-quality development of the enterprise economy, and comprehensively upgrades the market from both software and hardware aspects in combination with urban planning.
In terms of hardware, the group has invested more than 11 million yuan to transform and upgrade the infrastructure in the market. On the one hand, the original trading greenhouse was replaced with an open steel structure trading greenhouse of 20,000 square meters, and a constant temperature warehouse that can accommodate more than 10,000 tons of fruits and more than 30 sets of banana fresh-keeping rooms were built at the same time. As a result, the overall planning of the market has been completed, and the five functional areas such as bulk fruit trading area, boutique shop area, dry goods trading area, warehousing and logistics area, and merchant service area have been clearly divided and performed their duties, and the market has taken on a new look.
In addition, in recent years, in order to adapt to the overall planning of the provincial capital city and match the construction of urban rail transit, the group has also brightened and upgraded the façade of the market. Hundreds of light-box billboards not only show the style of merchants, but also cooperate with public welfare publicity, which further enhances the overall image of the market.
In terms of software, the group invested more than 18 million yuan to build six major centers, and continued to upgrade them. Among them, the market trading center composed of six modules, including the full-site WiFi system, the full-site APP settlement system, the full-site APP vertical query system, the fixed asset management system, the CRM customer service system and the parking lot management system, realizes the functions of on-site trading, over-the-counter online inquiry, certificate and ticketing, transaction dispute handling, and agricultural product safety traceability, and is currently the most advanced e-commerce platform for agricultural products in China.
In addition, the electronic settlement center realizes the electronic transaction of the on-site APP; The "Jinan Dikou Fruit Wholesale Market" developed by the Network Management R&D Center has become an important fruit center and information exchange center in the country; The quality inspection center effectively guarantees the safety of the public's "fruit plate"; The monitoring center monitors in real time 24 hours a day to ensure the safety of merchants and goods; The waste treatment center disposes of rotten fruits and dirt in a timely manner to ensure the environmental hygiene of the market.
The completion of the six centers has laid the foundation for accelerating the construction of a regional agricultural product wholesale center market and an international platform for direct sales and distribution of famous and high-quality agricultural products, and promoting the integrated development of online and offline markets. Liu Chaohua introduced that on November 18, 2023, the WeChat mini-program, a self-service platform of Jinan Dikou Group, was launched, providing more convenience for merchants.
The upgrading and transformation have effectively improved the economic benefits of the market, expanded the market influence, and also made Dikou Fruit successfully promoted to the "Shandong Commodity Market Transformation and Upgrading Base".
Focus on the future and build a new scene of online and offline integration of modern agricultural wholesale markets
Around the Spring Festival, the market is rising. Every day, citrus fruits can be sold up to 40 tons, and cherries, the 'darling', can sell about 15 tons. Zhang Qingquan, the largest fruit wholesaler in the Dikou Fruit Market, the manager of Jinan Haiquan Fruit Industry, said while instructing the clerk to count the goods in time.
Haiquan Fruit is headquartered in Changzhou, Jiangsu, and Jinan Dikou store is its "first stop" out of Jiangsu. "From site selection, decoration, to docking with the production area, the market has provided us with great help. Zhang Haiquan introduced that in 2022, the development demand of enterprises will expand, and the market will open up a new store site in the location of the market close to the main road in combination with the actual situation. On the opening day, the turnover of Jinan Haiquan Fruit Industry exceeded 1 million yuan.
The market has been committed to providing customers with more convenient and efficient services. Liu Chaohua introduced that in addition to the support in site selection and decoration, the market also actively held offline activities such as sugar orange promotion activities and pomegranate tasting festivals, built online platforms, displayed and sold famous and special products, and led the establishment of Jinan Fruit Circulation Industry Association, leading merchants to "go out", building a communication bridge for merchants and upstream and downstream enterprises, further broadening business channels, increasing merchant benefits, and allowing more people to taste fresher, delicious, safe, green and timely fruits.
At the same time, Dikou Fruit actively fulfills its social responsibilities and is constantly committed to the development of the "West Fruit to the East" industry to help agriculture. In recent years, the market has successfully initiated and implemented the project of bringing special fruits from many districts and counties in Chongqing into Shandong, and actively held various promotion activities, which has achieved good social and economic benefits, and added a strong touch to rural revitalization.
The dust of Guanshan was not washed at the beginning, and the horses were whipped and worked hard. 2024 is the first year of the fourth five-year development plan of Dikou Group, and it is also a key year for the iterative upgrading of Dikou fruits and breaking the situation again. How to further transform and upgrade? Liu Chaohua introduced that in the next step, the market will focus on digital transformation and intelligent upgrading, accelerate the iterative upgrading of the visual and intelligent organization management system, increase the construction of the live broadcast platform for the display and sale of famous and high-quality landmark agricultural products, and accelerate the transformation and upgrading from enterprise management services to enterprise management and management.
At the same time, Dikou Fruit has also focused on the development, transformation and upgrading of the comprehensive commercial body of the modern agricultural market. "The iterative upgrading of the market should be adapted and integrated with urban development. We plan to rely on the best favorable policies and take advantage of our location to build a multi-functional complex integrating the display and sale of all categories of agricultural products, wholesale trading, warehousing and processing, refrigerated distribution, life experience, commercial services and catering, and firmly support the 'fruit plate' of the citizens. Liu Chaohua said.
Without a bone-chilling experience, how can you get the fragrance of plum blossoms? Now the fragrance of flowers attracts butterflies, and there is more Ming Dynasty Mu Xinxin. We have reason to believe that a brand new Dikou fruit will meet the citizens of Quancheng in the near future. (*China.com).