A total of 17,829 pickup trucks were sold in the Russian market in 2023, a year-on-year increase of 126%. In the overall sales, Russia's own brand pickup trucks accounted for only 19%, and the remaining 81% came from foreign brands, and the sales of foreign brands increased by 144%. It is worth noting that in the past, imported pickup trucks in the Russian market were mainly American and Japanese brands, but in recent years, affected by the blockade of Western countries, the market share of domestic pickup trucks in the Russian market has exceeded 50%, and this also reflects the rapid progress of domestic pickup trucks in recent years, which has been unanimously recognized by the international market.
Great Wall pickup
In terms of brands, Great Wall pickup trucks won the 2023 annual sales championship, with a total of 5,062 units sold, and an increase of 250 compared to 20226%。In terms of specific models, the Great Wall Cannon pickup truck ranked first in model sales, reaching 3,703 units. At the same time, the King Kong Cannon and Fengjun series also entered the top 10 model sales with sales of 740 units and 607 units. This shows that the strong product strength of Great Wall Pickup has also been widely recognized in overseas markets, and it has become the No. 1 seller in the Russian market. 
UAZ (Watts).
In second place is the Russian domestic brand Vaz, which has only one pickup truck model, with a total of 3,346 units sold, a year-on-year increase of 68%. The Waz pickup truck is equipped with a gasoline engine codenamed ZMZ40906 with a maximum power of 99kW and a peak torque of 217Nm, mated to a 5-speed MT gearbox and equipped with a time-sharing four-wheel drive system. Vaz pickups are mainly sold in Russia, but it is worth mentioning that since 2016, Vaz has also had dealers in China, and a cultural center and a modification plant for Vaz cars have been built in Zhangjiagang, Jiangsu. 
JAC pickup
Exports have always been an important part of JAC's pickup business, and in 2023, it also achieved good results in Russia, with a total of 2,416 units sold, a year-on-year increase of 286%. In terms of models, JAC pickup trucks are mainly JAC T6, with a total of 1,762 units sold, a year-on-year increase of 195%, ranking third in model sales. The JAC T8 Pro also sold 648 units, ranking ninth in model sales, and the JAC pickup truck is also well received in Russia. 
Miscellaneous
In addition to the above three brands, Ram pickup trucks from the United States ranked fourth with 1,708 units sold, a year-on-year increase of 149%. Toyota pickup trucks from Japan sold 1,615 units, up 5% year-on-year. It is worth noting that Changan pickup trucks also entered the top 10 in sales, ranking sixth with 893 units sold. In terms of Japanese pickup trucks, 1,541 units of the Mitsubishi L200 and 1,334 units of the Toyota Hilux were both among the top 10 in model sales. 
Write at the end:
The sales of 17,829 units in the Russian market in 2023 have already exceeded the 14,104 units in 2019 and 14,444 units in 2018 before the pandemic, which is enough to see that the popularity of pickup trucks in Russia has increased significantly. In the context of the blockade, pickup trucks from the United States and Japan will be fewer and higher in the future, so the Russian market is still a blue ocean for domestic brands. In addition, the Russian market will grow further in 2024, and domestic brands will occupy the market share of the original Japanese brands.