Market research firm BCI has announced the first week to the 50th week of 2023 (ending December 17).Cumulative sales in China's mobile phone marketThe proportion ranks, where Apple ranks with 171% ranked first.
Vivo (including iQOO) and OPPO (including OnePlus) are priced at 16The market share of 7% and 16% followed, forming a three-strong pattern in China's mobile phone market.
Glory is 153% market share rankingFourth, showing strong competitiveness. Xiaomi (including Redmi) starts with 14Ranked fifth with a market share of 7%, it continues to be active in the market.
Huawei 119% rankSixth, compared with last year.
According to the statistics of this agency, realme realme phones are not merged into oppo's sales, and if oppo + oneplus + realme can be ranked first in this list.
In the ranking above, Redmi sold 117%, while Xiaomi mobile phones occupy a 3% share, in recent years, the sales of Xiaomi mobile phones have declined year by year, and this year is only 3% without counting Redmi, that is, this year is mainly supported by the Redmi sub-brand, this phenomenon reflects the increasing competitive pressure of Xiaomi mobile phones in the market, and it is necessary to rely on its sub-brand Redmi to maintain market share. It seems that Michong Gao still needs to work on it.
As a sub-brand of Xiaomi, Redmi has rapidly risen to become an important force in the domestic mobile phone market with its cost-effective products and extensive market layout. In the past few years, Redmi has won the love of many consumers with its excellent performance, stable quality and people-friendly **. Especially in the low-end market, the sales of Redmi mobile phones have maintained a high growth rate.
However, with the intensification of market competition and the continuous improvement of consumers' demand for mobile phone quality and functionality, Xiaomi's position in the market has gradually been challenged. On the one hand, the continuous improvement of performance, design and functionality of high-end mobile phones of other brands has put Xiaomi mobile phones at a disadvantage in the competitionOn the other hand, the shortcomings of Xiaomi's mobile phones in terms of brand image and marketing strategies have also affected its market performance.
In response to market changes, Xiaomi began to increase its investment and support for its sub-brand Redmi. By launching more competitive products, such as the Redmi Note series, Redmi K series, etc., Xiaomi is trying to make up for its own shortcomings in the high-end market by increasing the market share of Redmi phones. At the same time, Xiaomi is also increasing its efforts in marketing and channel construction to improve the brand awareness and influence of Redmi's mobile phone.
In the future, Xiaomi needs to make more efforts to improve its brand image, optimize its product structure and strengthen marketing to reverse its decline in the market. At the same time, Redmi also needs to continue to maintain its cost-effective advantages and provide strong market support for Xiaomi mobile phones.
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