The performance of the Ideal Mega and the Ideal Auto is far from what it would expect, and this car can basically be declared a failure. The previously advertised ideal car will explode a car, and it is just good luck, and the marketing myth of the ideal car can be put to rest.
On March 1, the ideal MEGA was officially launched, and the price of the new car was 55980,000 yuan, and the pre-sale price is not much cheaper, and the previous ideal release of new cars caused heated discussions on the Internet, the ideal mega car was questioned and ridiculed. According to reliable information, within 72 hours of its launch, the large quantity of the Ideal MEGA was 3,218 units, and the number of unsubscriptions was as high as 10,297 units, showing that consumers have a wait-and-see attitude towards this car. A professional revealed: "After the Ideal Mega was launched, the Ideal store did not usher in a wave of car orders, but many people who wanted to buy the Ideal Mega before turned to see the Denza D9 and Xpeng X9." ”
The data of Ideal Mega Dading is far from the previous more than 30,000 reservation users who paid 5,000 yuan within 72 hours of the Ideal L9 was launched. The public's doubts about the ideal mega have also been transmitted to the **. On March 4, as of the intraday break, the stock price of Auto Ideal Hong Kong Stock **1289%, evaporating 40 billion Hong Kong dollars (about 36.8 billion yuan).
At the press conference, Li Xiang, CEO of Li Auto, called the ideal MEGA the world's fastest charging, the world's largest electric passenger car on sale, and the world's lowest-energy large MPV, and said that buying MEGA is buying a house. But it seems willing to spend 55There are not many consumers who buy MEGA, a "mobile home", for 980,000 yuan.
According to the official information, the strength of the ideal mega is not bad, and it can even be said that there are many bright spots. Its size is 5350mm*1965mm*1850mm, the wheelbase is 3300mm, the space in the second row exceeds the 7 series long wheelbase, the third row space exceeds the 5 series long wheelbase, the usable space length reaches 3791 mm, and 7 wide and comfortable seats; Acceleration to 100 km/h 55 seconds, electric four-wheel drive as standard. It has a range of 500km in 12 minutes of charging, a maximum range of 710km, and an acceleration of 5 per 100km5 seconds, and 100 super flagship configurations. But the biggest controversy of this car is in the appearance, many netizens maliciously P picture, the ideal MEGA appearance P into a "hearse", which will definitely affect the willingness of many prospective car owners to buy.
In addition to the controversy over the appearance, the MEGA model also has some shortcomings, such as the high 55The price of 980,000 yuan, the limited 5C fast charging station, the narrow aisle of the second row in the space design, the length of the car is more than 5 meters3 but it is not equipped with rear-wheel steering, etc.
The plate of the MPV market is very small, fuel vehicles and hybrid vehicles account for more than half, pure electric vehicles are only a small category of the MPV market, even in this small category, the ideal MEGA also has Xiaopeng X9, Krypton 009 and other competitors. Like the best Xpeng X9 sold by pure electric MPV, the price range is 3598-41.At 980,000, it is much cheaper than the ideal mega, and it is also equipped with rear-wheel steering. Despite this, the sales volume of Xpeng X9 in a month is only about 2000 units, even if the ideal MEGA is more popular than Xpeng X9, but how much more sales? There is definitely a big gap between it and the ideal estimate of 10,000 units per month.
Overall, although the ideal mega has the advantages of fast charging and spacious space, it is 55More than 980,000 yuan**, and it is a pure electric MPV, it determines that this car is unlikely to have a large sales. Giving up range extension and choosing pure electric is doomed to the failure of the ideal MPV. It is the range extension that achieves the ideal, not the ideal that achieves the range extension, and the volume can still be walked without the ideal range extension, but without the ideal of the range extension, there will be no sales, and the soul will be lost.