Recently, a cultural controversy has quietly heated up between Wahaha and Nongfu Spring, two major national enterprises, which has aroused widespread attention. Have you ever thought that a bottle of water may carry so many cultures and ideas?
Wahaha chose to print the Chinese flag and ancient Chinese bridge on the product bottle, which is a recognition of the country and national culture, while the bottle pattern of Nongfu Spring has a distinctly Japanese color. The choice of these two companies not only reflects the different attitudes towards the inheritance of national culture, but also reflects the consideration and choice of enterprises in the face of cultural choices in the context of globalization.
Some say it's a cultural invasion, some think it's cultural assertiveness. But we can't simply classify it as a "culture war." Rather, it should be viewed from a rational point of view, so that cultural exchanges can become richer and more harmonious.
Enterprises should pay attention to the integration of different cultures in production decisions. In the era of globalization, national enterprises should not only establish cultural self-confidence, but also actively absorb the excellent achievements of human civilization and keep their brands consistent with the cultural identity of consumer groups.
It is more important to respect the choices of consumers. Under the market economy, enterprises and consumers are in an equal exchange relationship. And consumers have the right to choose the goods that meet their needs, which is a kind of cultural freedom of choice.
At the same time, national enterprises also shoulder the social responsibility of inheriting national culture. In addition to the pursuit of economic benefits, enterprises should also assume the responsibility of promoting national culture and enhancing the country's soft power.
Consumers should look at brand culture rationally. We should not easily criticize brand choices, but should carefully handle the relationship between patriotism and xenophobia, rationally express our own needs, and promote cultural harmony and mutual learning.
In short, the Wahaha and Nongfu Spring pattern selection controversy reflects the differences that may arise when different cultures interact. However, we should adopt an attitude of dialogue and communication, rational choice, mutual understanding, and seeking common ground while reserving differences, so that Chinese culture can become more open and inclusive in the world's multicultural landscape.
This world is a pluralistic world, and different national cultures are the precious wealth of human civilization. Culture can only develop through exchange, and the collision between different cultures will give rise to new ideas and creativity.
Therefore, let us promote exchanges and mutual learning between human civilizations with an open mind and a positive and enterprising attitude, and create a new pattern of colorful cultural integration.