On the evening of March 3, the first day of the first seven days after Zong Qing, the founder of Nongfu Spring published an article titled "Zhong Sui: My Second and Third Matters with Zong Lao" on ***, responding to Nongfu Spring's cyberbullying incident for the first time.
He first responded to the negative hot search on the Internet, and then reiterated his position. He said: Mr. Zong Qinghou is my most respected entrepreneur, and Mr. Zong Qinghou and I have achieved each other, and we are also teachers and friends.
But the majority of netizens didn't buy it. Leave a message:
Nongfu Spring is a little sweet and has deceived us for many years!
Nongfu Spring is a little bitter, every time you buy a bottle, you will contribute a dividend to the beautiful country.
The more he describes, the darker it becomes, which means that his proposal has Wahaha Eight Treasure Porridge, is the canning factory where Zong Lao bought more than 2,200 people to see?
Today, let's talk about the grievances between Zhong Sui and Zong Qingqing!
In 1988, the Hainan Special Economic Zone was established, and Zhong Sui left his job without pay and went to Hainan to pan for gold.
He ran a newspaper, grew mushrooms, sold curtains, and raised prawns, but none of them were successful.
The failure of his business hit him hard, not only lost all his money, but also almost wiped out his fighting spirit.
Just when he was desperate, the first noble person in his life appeared at the right time. This noble man is the founder of Wahaha, Zong Qinghou.
Zong Qinghou saw Zhong Sui's unyielding and potential, and handed over the ** power of Wahaha oral liquid in Hainan and Guangxi to him.
Wahaha products sold very well back then, and if Zhong had done it seriously at that time, it is estimated that there would not have been so many twists and turns in the future.
He was born with a lot of ghost ideas, and he did not do his business honestly, but started a business of channeling goods.
He took advantage of regional differences to transport the goods to Guangdong, and then resold them, successfully won business opportunities and made a lot of money.
However, although the sales performance was completed perfectly, his reselling behavior annoyed the boss Zong Qinghou, and Zong revoked his ** right on the grounds of violating the ** system in the dealer's ** agreement.
Happily entered, and came out in a gray manner, such an experience that Zhong did not want to mention for the rest of his life.
However, this experience has both losses and gains for Zhong.
What he lost was such a good boss as Zong Qinghou, and what he gained was a lot of money and valuable experience.
Through several years of experience in Wahaha, he is deeply aware of the high profits of the beverage industry.
Zhong thought to himself: Zong Qinghou can create a demand that consumers have never had before to achieve success, then I can too.
Beverage industry, sooner or later, I'm going to kill it back. He said to himself.
In 1995, Wahaha took the lead in producing bottled drinking water in China and became the leader in the bottled drinking water industry.
At this time, Zhong, who was already a multimillionaire, saw the success of Wahaha and decided to go into the water himself to try the depth of the industry.
In 1996, Zhong returned to Hangzhou, Zhejiang Province and established Qiandao Lake Health Hall Drinking Water
In the commercial layout and advertising and marketing, Zhong repeatedly emphasized the advantages of natural water, built factories in the water source and bottled it in the water source.
He also conducted scientific comparative experiments comparing purified water with natural water, which was used to emphasize that pure water is not beneficial to health, showing the unique advantages of natural water.
All of the above seems to be just a brand campaign and some unintentional behaviors, but in the eyes of the outside world, it is to "spray" all bottled pure water on the market.
On June 8, 2000, Wahaha joined 69 pure water companies to collectively denounce Nongfu Spring, saying that Nongfu Spring used some pseudoscientific means to slander pure water, which was unfair competition.
After that, Nongfu Spring was not to be outdone, and took Wahaha to court in the name of "spreading false facts".
This incident was in a uproar at the time, and it also alarmed the Industrial and Commercial Bureau and the Ministry of Health, which was called: water war.
This battle also officially brought the dispute between Zong Qinghou and Zhong Sui to the table.
Although its reputation in the industry is damaged, it is also good for Zhong, because Nongfu Spring has also become famous because of this incident, and has become the No. 1 brand of bottled drinking water in China in one fell swoop.
On September 8, 2020, Nongfu Spring was listed on the main board of the Hong Kong Stock Exchange, and then with Nongfu Spring, Zhong Sui became the richest man in China for the third time.
This is the grievances and hatred between Zhong and Zong Qinghou in the past few years.
It's not bloody, but it's fierce, it's just an ordinary business war.
However, on the collapse of Nongfu Spring's reputation, I think the reaction of netizens is a bit excessive.
Drink water, is it necessary to stand in line?
Put the back of the clan on the altar and put the bell on the fire to roast, is it really a gentleman's doing?
So if one day, you find that Wahaha and Zong Qinghou have flaws, then what will you do?
Do you need to make a choice again, give up the doll haha, and choose Nongfu Spring?
Therefore, in this matter, Nongfu Spring is indeed a bit "bitter".
Besides, entrepreneurs are human beings, not gods, not gods, nor demons, nor black and white, everyone should eat melons rationally!