2024 Dessert and Dessert Market Analysis Trends, Challenges and Opportunities
The report we interpret for you is the "2024 Dessert Category Development Report", which is 31 pages long, and the most important content and central ideas can be found in the original report, and the full version is available at the end of the article.
Interpret the basics of the report.
Relying on the red meal big data and the rigorous research of the Red Meal Industry Research Institute, this report provides a comprehensive and multi-angle analysis of the development trend of the dessert and confectionery category in 2024. The report covers the development of the dessert and confectionery industry, industry-leading brands, emerging trends, product innovation, the current situation of the first chain and the pain points of the industry, and the business strategy of enterprises. The report aims to provide a detailed and comprehensive market reference for professionals, investors and consumers in the confectionery industry.
i.An overview of the evolution of the dessert and confectionery categories.
Store size: In February 2024, the total number of dessert and confectionery stores in China exceeded 160,000, showing the strong momentum of the industry. Company registration dynamics: In 2023, company registrations in the confectionery and confectionery industry recorded positive growth for the first time in the last five years, reflecting greater publicity about the market dynamics and potential.
ii.Essentials of category evolution.
The rise of emerging models: new models such as self-service sugar water and new Chinese sugar water have become new favorites in the market, attracting many new players to enter the game and injecting new vitality into the industry. Product innovation and diversification: Dessert products have widely penetrated into the main areas of catering, and major brands have created diversified product structures to meet the increasingly diverse needs of consumers.
iii.Perceptions of new trends.
Self-service mode: The self-service mode has gradually become a new trend in the development of the dessert industry, providing consumers with a more personalized and free consumption experience. New retail integration: The deep integration of online and offline sales channels provides a broader market space and development opportunities for dessert brands. Artificial intelligence technology assistance: The application of artificial intelligence technology in product research and development, marketing promotion, customer service, etc., is becoming an important force to promote the modernization and development of the industry.
iv.Chain and vulnerability analysis.
Chain challenge: At present, the chain problem has become one of the main challenges faced by dessert and confectionery brands, and the establishment of a stable chain is crucial to the long-term development of the brand. Business strategy suggestions: The Red Meal Industry Research Institute recommends that brands focus on consolidating the foundation of the first chain, accelerate the pace of product innovation, and actively explore overseas development opportunities to cope with market changes and competitive challenges.
v.Representative Brands and Matrix Extensions.
Expand the brand matrix: In the field of desserts and confectionery, brands are gradually establishing a more diversified product structure, constantly enriching product lines and expanding business areas"Desserts and sweets +"The matrix is growing.
This report not only provides detailed background data and in-depth market analysis, but also provides practical business advice and overseas development strategies for professionals and investors, which is of great significance for promoting the sustainable and healthy development of the dessert industry.
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