There are more than 2,000 county-level administrative units in China, which are dotted like stars on the vast land, controlling more than ninety percent of the country's land area and carrying half of the country's population. In the past, these counties were often closely associated with words such as "local" and "traditional", but with the evolution of the times and the upgrading of consumption, they are undergoing earth-shaking changes.
Those young people who had struggled in the big cities chose to return to their hometowns and were surprised to find that the county town had taken on a new look. Former classmates, neighbors, and playmates now drive luxury cars, run large supermarkets, and enjoy an unprecedented affluent life. And they themselves are still busy with trivial matters such as job hopping, children's education, and changing houses.
The upgrade of county consumption is no longer limited to first- or second-tier cities. Today, the streets and alleys of the county are filled with new things such as online celebrity milk tea, snack discount stores and new baking. High-end ingredients such as Boston lobster and 4J cherries have also begun to appear on people's tables. In addition, entertainment activities such as festivals and concerts are also common, bringing unprecedented cultural enjoyment to the residents of the county.
With the increasing pressure of life in big cities, the county has become a haven for more and more young people. The popularity of high-speed rail and private cars has made it more convenient to travel in the county. The increase in population has also promoted the upgrading of goods and services in the county, providing unlimited business opportunities for entrepreneurs.
However, starting a business in the county is challenging. Differentiating in this trillion-dollar market requires insight, creativity and hard work. But as long as we keep up with the pace of the times, feel the changes in the county with our hearts, and meet the needs of residents, we will be able to succeed in this market.
Taking Yuqi as an example, this native county youth has witnessed the changes and consumption upgrades of the county. From towns to counties and then to cities, the concept of consumption is undergoing profound changes. People pursue a more fashionable, convenient and high-quality lifestyle, and are no longer satisfied with traditional goods and services.
In Yuqi's county, new tea brands have sprung up, and there is an endless stream of online celebrity stores. The opening of Wanda Plaza has become a landmark event for the county's consumption upgrade, attracting people to flock to the mall to enjoy an unprecedented shopping experience. The brand stores in the mall are doing a prosperous business, bringing unprecedented prosperity to the county.
The consumption power of county residents is not achieved overnight, they have formed a generous disposable income in the past accumulation, pursued a better life, and promoted the vigorous development of the county consumer market. Surveys show that quite a number of county households have an annual income of more than 100,000 yuan, and the savings rate is also relatively high. This makes county residents more selective and confident in consumption.
In the county consumer market, beauty consumption has become a typical example. The rich and idle "county ladies" spend a lot of money on hairdressing, beauty and other projects, pursuing beauty and fashion, and becoming an important force in the consumer market. The low chain rate of the beauty industry also provides them with more choices and convenience.
In addition, the understanding and cognition of the brand among county residents is constantly improving, focusing on quality and cost performance. This allows high-quality, distinctive brands to stand out in the county market.
In general, the upgrading of county consumption is an irreversible trend. As long as we keep up with the pace of the times, feel the changes in the county with our hearts, and meet the needs of residents, we will be able to succeed in this market. The county will also become a dream place for more and more people, a new starting point for the pursuit of a better life.