In the past, banks that only sold investment gold bars, gold medals, gold coins and other products have now begun to sell gold bracelets, gold beans, gold melon seeds, gold ingots and other ** jewelry.
Why do people start buying gold jewellery in the bank?
Can banks stir up the jewellery market?
Guo Shijun recently went to the branches of the four major banks in Beijing and a number of gold stores and learned that at present, ICBC, CCB, Bank of China, and Agricultural Bank of China all have gold bracelets and other small grams of ** jewelry for sale, but they are all carried out in the form of consignment.
The manager of the sales area of a branch of the Bank of China in Beijing told Guo Shijun that although the ** jewelry and investment gold bars sold on behalf of the company belong to **, there is a difference: the bank can repurchase the investment gold bars, but cannot buy back the ** jewelry sold on behalf of the company. If consumers want to resell the **jewelry sold by the bank, they can only go to other gold stores for **.
After the visit, Guo Shijun found that in recent times, as the gold price has continued, the gold price of gold stores has increased from 605-635 yuan per gram in mid-to-late February to about 650 yuan at present. At the same time, the gold store has a certain processing cost when selling ** jewelry, taking the pure gold bracelet that most consumers are concerned about as an example, the bracelet of about 30 grams, the processing fee is about 500 yuan - 1500 yuan.
Although there is no need to pay additional processing fees to buy ** jewelry from the four major banks, in most cases, the comprehensive ** is still slightly higher than buying from a gold store.
Screenshot of the bracelets sold by the four major online apps on March 6.
Guoshijun found that some consumers prefer to buy investment gold bars from banks and go to gold shops to "strike gold" and process them into bracelets and other jewelry, which can not only ensure quality, but also save costs.
After the recommendation of an acquaintance, Guo Shijun contacted the owner of a gold and silver jewelry DIY store and put forward the need to make a pair of gold bracelets of about 30 grams.
The owner of the gold shop said that the current cost of playing 30 grams of gold bracelets in the plain circle is 20 yuan a gram, which is 02 grams of loss. It costs about 600-700 yuan to turn an investment gold bar into a gold bracelet.
Therefore, from the point of view, the price difference between the ** jewelry sold by the bank and the goods in the gold store is not large, and some products are more expensive than the gold store, which is not enough to become the "catfish" that stirs the ** jewelry market.
Why do banks sell ** jewelry?
Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School, pointed out in an interview with China News Service that banks enjoy a high degree of credibility in the minds of consumers and also have legal licenses to sell **, so their ** products are easier to win the trust of consumers. Banks sell gold jewellery for profit reasons.
In addition, the bank branch covers a wide range of branches, making it convenient for consumers to make purchases. Banks are also able to integrate the sale of ** jewelry with financial services, promote each other, and improve the ability to attract customers.
Luo Xueming, chief expert of Guangdong Modern City Industrial Technology Research Institute, believes that the sale of first-class jewelry and small-gram jewelry by banks will also help improve the circulation efficiency of the first class.
Compared with traditional gold stores, banks, as financial institutions, have stronger funds and strength, and can more effectively manage and control the first chain. By establishing their own jewelry manufacturing and sales channels, banks can more flexibly adjust the supply and demand relationship in the market and improve the circulation efficiency of the market. Luo Xueming said.
He believes that ** jewelry has an important symbolic meaning in traditional Chinese culture, and is very important for the maintenance of social relations and the inheritance of family wealth. The bank will be more transparent in the transaction process of ** jewelry, which not only reduces the circulation of counterfeit and shoddy products, but also improves the standardization and credibility of the market. The standardized market environment of ** jewelry not only supports and stabilizes the entire ** industry chain, but also promotes the healthy growth of ** related industries.
*Is jewellery suitable as a safe-haven asset?
In the past few years, **has been**, in the high range. However, there are still uncertainties about whether jewelry can become an easily liquidated safe-haven asset like gold bars.
Pan and Lin believe that compared to investing in gold bars, ** jewelry usually has a higher premium, part of which comes from artistic value. Because ** jewelry is not only a precious metal, but also a handicraft, its design, carving and other processes often increase the unique ornamental value. Therefore, for general investors, if the hedging attribute of the investment is mainly considered, it may be more appropriate to choose gold bars.
Luo Xueming believes that the demand for safe-haven assets reflects the rising demand for safe-haven assets. Compared with gold bars, there is indeed a certain premium on **jewelry, but as *** this gap gradually narrows. As a result, jewellery can currently be considered as one of the reasonable options for safe-haven assets. However, if it is larger, it is safer to invest in gold bars, and it is easier to trade quickly in the circulating market.
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