Li Auto, a rising star in the field of new energy, has attracted the attention of the entire industry in its latest financial report.
In 2023, their financial report data can be said to refresh people's cognition: operating income exceeded 100 billion yuan, and net profit exceeded 10 billion, which is second only to the leader Tesla and domestic giant BYD in the new energy vehicle industry.
Such commercial results undoubtedly injected a shot in the arm for Li Auto's market value, and on the first day after the earnings report, the stock price surged by 20%, and the market value once climbed close to the 400 billion yuan mark.
This not only strengthened its position in the market, but also opened it up from competitors such as NIO and Xpeng.
However, Li Auto's success story seems to have suffered sudden twists and turns.
While the joy of the earnings report was still in the air, the new MEGA series launched by Ideal was unexpectedly cold.
The market's reaction was like a basin of cold water, so that Li Auto had to face reality.
Seventy-two hours after the new car went on sale, the number of cancellations was as high as 10,297 units, far exceeding the initial order of 3,218 units.
This unexpected turn of events was undoubtedly a heavy blow, and the response was also unusually fast, and in the following two trading days, the market value of Li Auto evaporated by about 50.6 billion yuan.
The Ideal MEGA series is another masterpiece after the L series, and Li Xiang and his team have invested heavily in this series.
The highlight of this car is its world-leading charging speed, industry-leading drag coefficient, and the usual spacious interior.
However, despite the technical impeccableness, the design controversy is fierce.
Consumers have mixed reviews of MEGA, with some even jokingly calling it a "hearse".
At the same time, there are also flaws in the interior design, especially the narrow design of the second-row aisle, which affects the user's riding experience.
In terms of pricing, the price of Ideal Mega is more than 500,000 yuan, which is not easy for many consumers to accept.
In addition, as an MPV, it is not as convenient as an SUV in daily use, which also affects its market performance.
Commuting convenience and accessibility are important factors for consumers, and it is clear that MEGA's performance in these areas has not met the market's expectations.
Although this challenge of Li Auto shows the company's courage and innovative spirit, it also exposes the need for products and strategies that need to go deeper into the market.
In the fierce market competition, Li Auto cannot only rely on temporary courage, it also needs to continue to work hard in product innovation and technology research and development, and at the same time make more accurate positioning and strategies in brand building and marketing.
In the future, Li Auto still needs to work hard in product line expansion, technological innovation, brand image building and marketing to continuously improve its competitiveness.
For consumers, whether the ideal MEGA series is worth buying or not is ultimately decided according to each person's needs and preferences.