The emergence of phenomenal stars is also inseparable from the blessing of commercial capital and the political environment.
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Written by Xu Lifan (columnist) Edited by Chi Daohua Proofread by Liu Jun.
On March 27, 2023 local time, Los Angeles, USA, "Mildew" Taylor Swift won the Innovation Achievement Award and the Song of the Year Award. Figure ic photo
The era tour of well-known American singer Taylor Swift (nicknamed "Mildew" by Chinese netizens) kicked off in Singapore on March 2. This is Mold's sixth global tour, with 151 shows scheduled for the world until the end of 2024. The concert in Singapore attracted a large number of fans from many countries to see the idols, and at the same time, it also triggered a diplomatic war of words.
According to the Global Times, citing the American "Business Insider"**, Singapore is the only Southeast Asian country on the tour, and during the week-long performance, the mold will sing six times.
This will attract hundreds of thousands of tourists from other countries to Singapore, and also make Thailand, the Philippines and other countries particularly "eye-catching". According to the British newspaper The Guardian, Thai Prime Minister Saita, who is closely following the tour, said at a business forum in Bangkok: "Singapore** is shrewd and they told [the organisers] not to put on any other shows in Southeast Asia." Saita also said Thailand was willing to provide at least 500 million baht ($14 million) in subsidies to Swift.
Some politicians in the Philippines are more extreme. The Philippine GMA news network reported that the country's Rep. Joey Salceda accused Singapore's move "at the expense of its neighbors" and also demanded that the Philippines should file a "formal objection" to Singapore.
A tour of Southeast Asia sparked a diplomatic war of words, which was related to the economic phenomenon caused by mildew.
The effect of stimulating consumption is amazing.
Mildew is an American phenomenon. To date, it has won 12 Grammy Awards, 34 National Awards and 29 Billboard Awards. Vanity Fair called her "the most famous and influential entertainer on the planet."
This influence was on full display during her New Year's Eve tour. In the 2023-2024 New Year's Eve tour in the United States, Mildew broke the 9 created by Elton John (the famous British pop singer-songwriter) who spent 5 years touring in the United States$300 million concert ticket record.
During the concert in Seattle in July last year, local ** data showed that the restlessness of the fans at the scene triggered the equivalent of 2Level 3 ** activity. Research estimates put $4.6 billion in direct spending from Mold's tour in the United States.
The economic phenomenon caused by mildew has even caught the attention of the Federal Reserve. In the Beige Book on the U.S. economic situation, released last July, the Federal Reserve noted that the mold concert played a major role in the recovery of Philadelphia's hotel industry.
The ability of mold to pull consumption is just as effective outside the United States. From February 7 to 10, Moldy Moldy staged four consecutive performances in Tokyo, Japan, bringing 34.1 billion yen (about 16.1 billion) to JapanRMB 500 million). The performances in Melbourne and Sydney, Australia, are expected to generate 1A$3.6 billion (about $6.6 billion.)RMB 3.7 billion).
According to Singapore's Channel News Asia, the tour will bring S$500 million (about 26. ) to Singapore700 million RMB).
Data map: On June 30, 2022, Ferdinand Romualdez Marcos, also known as Marcos Jr. (center), attended the inauguration ceremony in Manila, the capital of the Philippines. Photo: Xinhua News Agency.
It is also a battle for political resources.
From this point of view, it is not surprising that Thailand and the Philippines are "red-eyed" and Singapore is holding a moldy tour.
In addition to this, there may be a scramble for PR resources. Mildew is not a simple star in the entertainment industry, she dares to expose her personal privacy and call for gender equality, and her performances give her a certain amount of political energy.
In the United States in 2020, Mildew called on fans to vote for Biden, for which he was smeared and attacked by Trump fans. Trump also responded that his fondness for musty songs had "decreased by 25 percent."
According to a recent report by Rolling Stone magazine (an American magazine on pop and **), in this year's **, the Trump team also saw mildew as a factor that could affect the election.
Musty political energy may be especially needed in the Philippines. At present, the Philippines is in turmoil, and there has been friction between the two major families of Marcos and Duterte since the end of last year, and the special committee of the Philippine House of Representatives led by members of the Marcos Jr. family passed a resolution urging the Philippines to cooperate with the International Criminal Court in the investigation of the former Duterte, and the pro-Duterte family has also been shut down, and the relationship between the two families is almost close.
On February 16, the 38th anniversary of the overthrow of Marcos Sr., Philippine civil society groups and local ** also organized commemorative activities, and some people took to the streets.
In addition, on the South China Sea issue, the Philippines has been gaining attention through the offensive to create a posture favorable to its own claims. If the Philippines can host a tour or a piece of the pie, it will attract global attention, which will add to Marcos Jr.'s governance and claims in the South China Sea. This may be the underlying reason why some Philippine politicians have elevated the Singapore tour to a diplomatic level.
However, not to mention competing with Singapore, even compared with Thailand, the Philippines has no chance of winning. In 2023, the number of inbound tourists from Thailand will reach more than 28 million, while the Philippines will only have 5.5 million.
In addition, the hardware facilities in the Philippines are far from sufficient. Manila is one of the worst cities in the world, and in January, British rock band Coldplay caused severe congestion when they performed in Manila, and Marcos Jr. and his wife were criticized for "abusing their power" when they went to watch a concert on official business.
In fact, the emergence of phenomenal stars such as mildew, in addition to the factors of personal talent and hard work, is also inseparable from the blessing of commercial capital and political environment.
On March 4, nine members of the U.S. Supreme Court unanimously ruled that U.S. states have no right to exclude Trump from the primary ballot under the relevant provisions of the 14th Amendment. This removes a major obstacle for Trump. Imagine that if Trump wins this year's U.S. and right-wing conservatism regains the upper hand in Washington, will Filipino politicians who follow the same path to the U.S. still blush at the moldy mold that once called on fans to vote for Biden?