Xinhua News Agency, Beijing, March 4Question: Don't let the "Erbin" become a short-lived flower, the representative committee members called for the cultural tourism IP to be always there
Xinhua News Agency reporters Xu Zhuang and Liu Heyao
During the Spring Festival, the "Erbin" ice and snow tourism station was at the top, filling the expectations of the masses for the cultural tourism market in 2024. Winter goes to spring, will the "Erbin" who melt the snow and bloom be short-lived? Whether the cultural tourism IP can always be in bloom has become a topic of concern for many representatives and members participating in the National People's Congress and the National People's Congress and the National People's Congress.
With 16.4 billion yuan in 8 days, the 'Erbin' Spring Festival tourism market is full of vitality, and the 'Erbin' IP is worth looking forward to. On March 3, Lu Xiaolin, a deputy to the National People's Congress and vice president of the Heilongjiang Provincial Chamber of Commerce, who had just arrived in Beijing, showed reporters the Harbin cultural and creative refrigerator magnet specially brought.
Some representatives of the Heilongjiang delegation said that they will continue to carry out two "100-day actions" of summer summer tourism and winter ice and snow tourism, amplify the spillover effect of ice and snow tourism, and promote all-for-one tourism in all seasons. "We are more confident in the development of the cultural tourism industry in Northeast China! ”
Attending the two sessions of the National People's Congress, more representatives and members are thinking: from Zibo barbecue to Guizhou village super, village BA, and then to Harbin ice and snow out of the circle, how to create "hot" cultural tourism products, so that the "flow" of "Erbin" becomes "retention"?
The deputies and committee members believe that only by using cultural and plastic tourism and tourism to promote culture can more unique cultural and tourism products emerge.
Make efforts in integration - from the integration of ancient and modern in Xi'an Datang City, to the resonance of culture, sports and tourism at the same frequency in Inner Mongolia's "Fourteenth Winter", and then to the new space ...... for smart tourism immersive experience that is being launched all over the countryThe spark of the integration of culture and tourism brings infinite inspiration.
Zhang Jianming, a member of the CPPCC National Committee from Sichuan, suggested that while building a park city, Chengdu should combine more spaces and places with historical heritage with cultural and creative arts and consumer experience to bring more spiritual enjoyment to tourists. Deputy Wang Chunsheng of Hebei proposed that the Beijing-Zhangjiakou sports and cultural tourism belt should be built well, and together with the Great Wall cultural tourism belt and the Grand Canal cultural tourism belt, a system of tourist scenic roads around Beijing and Tianjin should be jointly built.
Rely on technology to help - immersive interactive experience, virtual reality and artificial intelligence technology are widely used to activate new forms of cultural tourism.
Cheng Xinxiang, executive director and general manager of Hunan Xiang Embroidery Research Institute, put forward suggestions on the development of traditional culture driven by science and technology. Wu Guoping, chairman of Jiangsu Wuxi Lianhuawan Cultural Investment and Development Co., Ltd., suggested that the application of artificial intelligence in the cultural tourism industry should be further accelerated.
Exchange sincerity for love - in this round of tourism boom in the ice and snow season, the most impressive thing is that "Erbin" triggers a song of cultural tourism between the north and the south.
Netizens also noticed that there was a careful preparation behind "Erbin". During the first session of the 14th National People's Congress last year, the Heilongjiang delegation held a press conference in Beijing, one of which was to vigorously promote Heilongjiang's tourism resources and promise to "create a safe and comfortable tourism environment for tourists".
The representative committee members said that if cultural tourism has a taste, it should be "hot and hot"; The distance between "poetry and distance" is the distance between hearts.
Dai Bin, president of the China Tourism Academy and member of the CPPCC National Committee, said that this year's meeting will continue to pay attention to national strategies such as the deep integration of culture and tourism, the high-quality development of tourism, and the improvement of the quality of inbound tourism, as well as specific issues such as privacy protection and assured consumption of tourists in hotels and homestays.
It is the most spring benefit of the year. Spring invitations were issued from all over the country: to Jiangxi and Xinjiang to see the sea of flowers, wander the golden rape fields, and stroll through the forest of snow and apricot flowers; Go to Shandong and Guangxi to listen to the sound of the sea, meet to catch the sea and ride; Meet in Guizhou and Zhejiang on the Spring Mountain, and see the infinite ...... of the spring country
We look forward to how hot the past winter was, how warm this spring will be, and more "Erbin" will bloom like spring flowers, staging colorful stories of the four seasons.