In the liquor sales work, visiting the terminal cigarette hotel is the basic skill of the business personnel, which can intuitively reflect the execution of the work. The visit process of the terminal cigarette hotel will vary due to the differences in company and market strategy, and will also be adjusted with the change of cooperation closeness, but the main visit process is basically the same.
1. Preparation before the visit
Clarify the purpose of the visit, such as daily customer visits, sales policy promotion, and early problem handling.
Formulate a visit route to efficiently cover the target cigarette hotel. Allocate visit time and resources based on the location, size, and sales potential of the smoke hotel. Follow the visit plan to improve the efficiency of the visit.
Understand the operation of cigarette hotels through data, and grasp the content of communications, such as historical orders, inventory data, activity execution and defaults.
Review the early needs and potential problems of the cigarette hotel, and provide targeted solutions during the visit.
2. Enter the store to say hello
When you enter the store, you should first greet the owner or staff in a friendly manner, and let them feel your warmth through greetings and greetings.
3. Store inspection
Observe the position, quantity and status of products, and simultaneously observe the display and activities of competing products.
Check the quantity of goods. It is also necessary to pay attention to the inventory of competing products at the same time to grasp the recent purchase information of tobacco hotels.
Fourth, the product vivid display
According to the layout characteristics of the smoke hotel, adjust the product display to make it more attractive.
Enhance the visual impact of your products and brand with displays, labels, pops, and more.
5. Sales communication
The content of the communication includes: dealing with the feedback problems in the early stage; Introduce the company's latest products, activities or marketing strategies; According to the demand and inventory situation of the cigarette hotel, sort out the dynamic sales path and formulate a personalized dynamic marketing plan; Collect Competitors** Policy; Collect the problems encountered and provide solutions.
6. Suggested Orders
Communicate new order requirements based on historical orders to ensure a smooth sales process.
Confirm the order and issue a delivery note.
7. Say thank you and say goodbye
Thank you to the owner for your support and trust. Summarize the results of this visit and clarify the time of the next visit.
8. Administrative work
Update sales records, order information, and customer profiles to ensure data accuracy and completeness.
Prepare plans and tools for your next visit to ensure continuity and efficiency of your visit.
Throughout the visit, maintain a positive attitude, professional image and honest communication, and establish a good cooperative relationship. Salespeople need to flexibly adjust the call process and content according to the actual situation to adapt to different markets and customer needs.