Cognitive awakening only solves the problem of knowledge, while cognition is driven to solve the problem of action.
Zhou Ling used three brains at the beginning of "Cognitive Awakening": rational brain, emotional brain, and instinctive brain, which are vivid, and these three are the origin of cognitive awakening.
The reason why habits are difficult to change and knowledge and action are difficult to unify is because the rational brain cannot convince the emotional brain and the instinctive brain.
This is also the source of anxiety and pain that makes us want to improve, but often fail to do so.
The master's genius lies in getting the three brains to exert force in one direction.
This reveals a profound truth: only if we understand it, why do we do something, what are the benefits, and what are the sweetness? When we understand the deepest motivation for doing something, we can drive ourselves to do it.
If you solve the problem of "why", you can let the rational brain convince the emotional brain, and if you solve the problem of "how to do", you can let the rational brain and the emotional brain convince the instinctive brain.
Liu Run pointed out in "Underlying Logic" that only by understanding what, why, and how can knowledge and action be united.
Connecting the three "what", "why" and "how" is actually a systematic thinking.
Systematically solve the problems of what, why, and how, and the rational brain, emotional brain, and instinctive brain will stand in the same direction, and change and growth will not be painful and anxious, but love and enjoyment.
The core of Zhou Ling's two books is this.
Seeking truth from facts, the unity of knowledge and action, itself is also a set of systematic thinking.
In this way, ideas determine actions, actions determine habits, habits determine character, character determines destiny, and the whole logic forms a closed loop.
Let change and growth become enjoyment and love, rather than pain and anxiety.
This is a relatively advanced thinking.
In modern society, there is no shortage of fragmented knowledge, what is lacking is top-level systematic problem-solving thinking.
After reading Zhou Ling's "Cognitive Awakening" and "Cognitive Drive", I remembered Elon Hall's "Magical Morning", Stephen Gais's "Micro Habits", Yuan Lifan's "The Four Disciplines of Lifan", "Zeng Guofan's Family Letter", and some of Feng Tang's books on success.
These books have a common feature, they all provide people with a set of ways to change themselves, improve cognition, and improve skills, and they all have different degrees of mental methods and techniques, but these books are relatively fragmented, some only provide some ideas, and some just talk about how to do it, but they do not explain the problem of why they do it, and do not really provide ordinary people with a set of effective and systematic solutions.
Of course, I'm not saying that these books are bad, but in terms of practicality, Zhou Ling's is better and more suitable for ordinary people's changes.
**10,000 Fans Incentive Plan
What kind of experience will it be to polish your own opinions, your own behavior patterns, and your own life like building a product?
Zhou Ling spent three years to create his first high-value work "Cognitive Awakening", not to chase hot spots, but to improve himself deeply, continue to output, polish products, and do simple things unexpectedly exciting.
This is a typical product-based thinking, which is very worthy of our reference and thinking.
How to create this product of life?
The book gives a specific action plan, which can be achieved by the model of "early meditation reading and writing run", continuous improvement, excellence, and becoming a product with long-term value.
In addition to creating products, we should also look at the times and competitors.
In the self-** era, if you want to win, just like Liu Run pointed out in "Underlying Logic", you can't just be a little better than others, you have to be 1,000 times better than others.
I am the product, and I am the IP. This product is conceived, designed, processed, produced, exported and marketed.
Just like the sentence I saw in the plan notes today: everyone's experience is a book, that is, a work, as for the good writing, the bad writing, the thick writing, the thin writing, the wonderful writing, the mediocre writing, it all depends on how you write, and there is no way for others to replace it.
Indeed, whether a good work is a bad work depends on your unique self.
For middle-aged people, having accumulated a certain amount of life experience, whether to choose to be the same as the general public, to stand out from the crowd, or to seek breakthroughs and surpass themselves.
Cognitive awakening and cognitive drive, which does provide great solutions and guidelines for action.
Product thinking is a top-level thinking, which is not only suitable for work, manufacturing a specific tangible product, but also for creating intangible works in personal life, career, learning and so on.
This is a complementary relationship with product-based thinking.
The ultimate goal of cognitive awakening to cognitive drive is not to move ourselves, so what is it for?
It's a question of solving motivation.
This brings us back to the fundamental question, what is the meaning of human life? What kind of person should I be?
I agree with Zhou Ling's point of view: creating value is the greatest meaning of life.
Do what is good for others, generate value for others, and give back to yourself in a positive way.
This is also an inevitable requirement for human survival and reproduction.
But the core problem now is that I don't know how and how much value I should create.
In the end, this problem must be solved from a cognitive point of view.
Everyone is unique and has their own unique side, how to give full play to the uniqueness, how to show the uniqueness better, and help others better, this is where the value lies.
Zhou Ling pointed out in the book that today's world is flat, everything is connected, and as long as it is valuable, it can be recognized without taking the initiative to market.
In the era of self-development, everyone is competing with each other and chasing hot spots, but most of the output content is only of temporary value, and rarely has long-term value.
Zhou Ling's approach is that he writes an article, and if he judges that there is no value after 3 to 5 years, he will give up, which is a very important value judgment criterion.
In today's era, what is really valuable is not too much, but too little and too scarce, so value thinking is the top thinking.
With systematic thinking, product-based thinking and value-based thinking, we can live a top-level life.
And the top-notch life is not about luxury, it's about creation.