With the increasing maturity of the new energy vehicle market, Chinese brands are gradually showing strong competitiveness. BYD, as a leading enterprise in new energy vehicles in China, recently launched the Hantang Glory Edition model, with 16The starting price of 980,000 yuan has once again aroused great concern in the market. This strategy not only reflects BYD's advantages in cost control, but also demonstrates its leading ability in market pricing power.
1. BYD's cost control and market pricing power
BYD's ultimate cost control ability is mainly due to the following aspects: first, through vertical integration of the first chain, the independent research and development and production of key components are realized, the procurement cost is reduced, and the production efficiency is improved; Secondly, continuous technological innovation has enabled BYD to maintain its leading position in the field of new energy vehicles, reduce production costs and enhance product competitiveness. Third, lean management is implemented in the production process, and costs are effectively controlled by reducing waste, optimizing processes, and improving employee efficiency. Finally, the scale effect, the more you produce, the more you buy, the lower the cost.
The ultimate cost control ability has given BYD Auto the capital and confidence to reduce prices. At the beginning of the new year, BYD put two bombshells on the market - Qin plus and destroyer 05 glory version, with 7The 980,000 cases have launched an unprecedented challenge to the joint venture fuel vehicles. Recently, the launch of the BYD Hantang Glory Edition has made fuel vehicles break the defense again.
Through this car, BYD has opened up a new market space of 200,000 yuan for domestic new energy vehicles with the greatest sincerity, the most intense efforts and the most sensible strategy, and promoted China's independent automobile brands to enter a new era of prosperity.
Nowadays, when consumers choose to buy a car, more and more people regard BYD as their first choice. Behind this phenomenon is BYD's continuous improvement of product power and brand influence. As a durable good, automobiles have not been driven by inflation in the past few decades, thanks in large part to the efforts of domestic national industries, especially companies like BYD. Not only do they resist the "stuckness" and unfair treatment of foreign brands, but they also allow Chinese consumers to enjoy the lower cost of using electric vehicles than gasoline vehicles.
Second, the new energy market "Wenjing governance" and "Zhenguan governance".
At present, the new energy vehicle industry is in a development stage similar to the mobile phone industry in 2010, and the market competition is becoming increasingly fierce. BYD's first-class strategy this time will undoubtedly accelerate this process and promote the early transformation of the entire industry. For other brands, whether they choose to follow up or not, they are stretched thin in the face of BYD's indiscriminate coverage of the market offensive. It is not only the release of a model, but also the continuation of BYD's "governance of Wenjing" and "governance of Zhenguan" in the field of new energy.
The Qin Dynasty unified the six "combinations", the Han and Tang dynasties made the "city", and the joint venture fuel vehicles were forced to the edge of the cliff. The launch of the BYD Hantang Glory Edition not only brings benefits to consumers, but also sets a new benchmark for the new energy vehicle industry. With the continuous rise of domestic brands such as BYD, the competitive landscape of China's new energy vehicle market is undergoing fundamental changes, and the future will be the world of independent brands.
3. Electricity is lower than oil: the clarion call of the new energy revolution
The launch of the BYD Qin PLUS Glory Edition has fired the first shot of this year's first battle, and other car companies have followed up, and the living space of the joint venture A-class car has been further compressed. In the B+ or C-segment market, it is already difficult for ordinary joint venture brands to make a difference, and if they lose the B-segment car market, the joint venture brand will face a situation where there is no way back.
Behind the slogan of "electricity is lower than oil" is the deep meaning of "electric leather oil life". BYD is leading a revolution in energy and power through the dual role of technological innovation and market strategy. This revolution is not only a change in technology, but also a reshaping of the market structure. BYD's cost control ability and grasp of market pricing power have won it a head start in the field of new energy.
In the future, we look forward to the rise of more Chinese independent auto brands and jointly promote the leap from "big" to "strong" in China's auto industry.