Recently, since the launch of the Xianxia drama "Long Moon Embers", the popularity and word-of-mouth have been rapidly fermented, and a large number of hot searches have been won on the whole network.
According toTen Elephant Intellectual PropertyAccording to the inquiry, "Ximilu" has been preemptively registered as a trademark by natural persons Wang and Fu, and the international classification involves clothing, shoes and hats, food, beer and beverages, etc. Among them, Fu's application for registration of clothing, footwear and hat trademark was filed in November 2021 and was rejected in February 2022. In addition, Wang's three applications for registration were filed in January this year, and the current trademark status is pending. Luo Yunxi Bailu's CP name is Ximi Lu
In fact, trademark cases of preemptively registering film and television works are not uncommon. From "Miyue", "Ode to Joy", "Menghualu", "Canglan Jue" to this year's hit drama "Hurricane"...Not only the title of the play, but also the important character images, bridges, and derivative IPs in film and television dramas have also become the objects of preemptive registration and rubbing IP.
It is important to know that once a trademark is preemptively registered by others, it will be difficult to protect the rights of the brand IP itself. For film and television works, it is of great significance to do a good job in the layout of brand intellectual property protection of the name and trademark of film and television works in advance.
Thankfully,Ten Elephant Intellectual PropertyIt is learned that as early as November 2021, the producer, Hangzhou Otter Culture Media***, submitted 19 applications for the registration of the "Long Moon Ember Ming" trademark, all of which have been successfully registered, and there are only these 19 "Long Moon Ember Ming" trademarks. The play was launched on November 5, 2021, which shows that it applied for trademark registration at the first time, and the awareness of trademark protection is still very strong, effectively defending against trademark squatting.
The market has not moved, and the trademark goes first! The exclusive right to use a trademark is determined by applying for registration, and only a trademark that has been approved for registration is protected by law. The rights holder of film and television dramas should do a good job in the layout of the trademark in advance, which plays a vital role in brand promotion and protecting their legitimate rights and interests.
At the same time, it also warns those trademark squatters that registering trademarks is not a legitimate move after all, and what really makes consumers recognize is good products and good services. Down-to-earth, honest management in order to do a good job of their own trademark brand.
Comments:
1, looking forward to Luo Yunxi's ancient costume, it is really like the light chaser barrage said, I obviously want to cry, but seeing Luo Yunxi's face is a nymphomaniac again-Xiao Shuoshuo.
2. Looking forward to! It's really been too long to wait for Luo Yunxi's costume drama, and it's very hard! --Eryu Xiaogongju ad2
3. From the very beginning of their encounter, it was destined to be a dead end, and the sadomasochistic atmosphere was full - I was guarded by angels f7c