From 20 to 25 February, the Singapore Airshow 2024 was held as scheduled, an event that brought together cutting-edge technology and showcased the progress of Asia's aviation industry. However, in this hot land of innovation, a jaw-dropping incident has occurred. The German exhibits exhibit area openly discriminated against nationality and forbade Chinese to enter the A400M transport plane, which undoubtedly cast a dazzling "dogs and Chinese are not allowed" sign in the 21 st century, which deeply hurt the feelings of the Chinese people.
We have to ask, why did German companies dare to openly discriminate against nationality at the Singapore Airshow? Have they forgotten that it is the Chinese market that makes them so rich? As Germany's largest export destination, China has always been an important profit for German companies**. In today's increasingly globalized world, no company should ignore any important market. However, the arrogant attitude of German companies can't help but make people think: what does their confidence come from?
German companies need to take a deep look at their behaviour. They should rethink their marketing strategy and customer service philosophy. In a highly competitive international market, no company can afford to be complacent based on its past glory alone. Especially in a large and increasingly mature market like China, it is more important to treat every consumer with respect than with arrogance.
The customer is God, this is a fundamental law of the business world. No matter which country or market, it should be consumer-centric and provide high-quality services and products. The success of German companies in the Chinese market is inseparable from the support and trust of Chinese consumers. However, this discriminatory incident is undoubtedly a great disrespect to Chinese consumers, and it has also seriously damaged the image and reputation of German companies in China.
The Chinese have backbone. We will not tolerate any form of discrimination and arrogance. We expect German companies to truly recognize their mistakes and take proactive measures to remedy the harm caused to Chinese consumers by this incident." If German companies continue to be arrogant, they risk losing China, the largest market. After all, in today's globalized world, consumers have more choices, and a company that does not respect consumers will eventually be eliminated by the market.
In conclusion, the incident of nationality discrimination by German companies at the Singapore Airshow is a profound lesson. It reminds us that no matter how powerful a business is, it can't ignore the feelings and needs of consumers. Only by truly respecting consumers and providing high-quality services and products can we be invincible in the highly competitive market. At the same time, this incident also reminds us that as consumers, we should have our own bottom line and principles, and do not tolerate any form of discrimination and arrogance.
German companies should reflect deeply on this incident and re-examine their marketing strategies and customer service concepts. They should understand that the importance of the Chinese market is self-evident, and respect for consumers is the basis for winning the market. If German companies can sincerely apologize and take positive steps to remedy the damage caused by this incident, they may also regain the trust and support of Chinese consumers. Otherwise, they risk losing the Chinese market.
In this era of globalization, no company can afford to ignore any important market. German companies should understand that their arrogant and discriminatory actions not only hurt the feelings of Chinese consumers, but also damage their image and reputation in the global market. Therefore, they should actively take measures to correct the impact of this incident and re-establish their image and credibility in the Chinese market. Only in this way can they remain invincible in a highly competitive market.