Henan Radio and Television Elephant News Reporter: Wang Zhihua, Lu Chaofeng, Ding Fangfang.
Hot and sour noodles were originally an inconspicuous niche food, but in Tongxu County, Henan Province, how did it become the main engine of economic development in the county, and the famous "capital of hot and sour noodles in China" in the plain agricultural area? Next, the reporter will take you to explore the mystery.
On February 29th, before the solar term arrived, the land of the Central Henan Plain was still a little chilly, and the greenhouse in the modern agricultural industrial park in Cinnabar Town, Tongxu County, was already a scene full of vitality.
In the past two years, they have built a modern agricultural industrial park for detoxified sweet potatoes in accordance with the unified deployment of the county, and are committed to building a sweet potato industry cluster integrating "seedling, planting, storage, transportation, sales and processing". In 2024, the sweet potato planting area in the town will reach more than 20,000 mu.
According to the management personnel, the current industrial park has more than 500 standardized seedling greenhouses, and 36 greenhouses are specially used to breed sweet potato seedlings, farmers buy seedlings from here and then expand, this spring each greenhouse can earn more than 70,000 yuan.
Li Yuchuan, a farmer in Cinnabar Town, Tongxu County: In the past, it was very troublesome to sell the sweet potatoes planted by farmers, and it was necessary to go far away to sell them.
Farmers said that Lixing Food *** is the largest food enterprise specializing in the production and OEM of hot and sour noodles in Tongxu County, in the third phase of the production park of Lixing Food Company, freight vehicles from all over the country are in an endless stream, and the products are in short supply.
Freight driver Wang Xuejian:
Reporter) Master, where did you send this car?
The hot and sour noodles pulled from Tongxu were sent to Beijing.
Reporter: How much cargo does this car have?
There are more than 2,000 pieces.
Reporter) How many trips can you make in a month?
I can run about 10 times a month.
Reporter) How about the product?
The sales of the product in Beijing are still okay.
At present, Lixing Food Company has 3 food production plants and 1 equipment manufacturing plant, has accumulated 29 national invention patents, and has installed and put into operation 22 hot and sour powder production lines, with an annual output of 7200 million barrels of production capacity. They not only have their own hot and sour noodle brand, but also OEM for many fast food brands such as "Hi Eater", "Shizuren", "Haidilao" and "Guoquan Shihui", and the output of hot and sour noodles of only one company in Lixing accounts for 60% of the national hot and sour noodles market.
Zong Guoqiang, General Manager of Henan Lixing Yiyuan Food: I can tell you responsibly that hot and sour noodles are healthy and delicious; First, the vermicelli of our hot and sour noodles uses 100% pure sweet potato starch and pure potato starch, and the coating production process realizes zero addition of alum, ensuring that each bucket of hot and sour noodles is safe and healthy to the consumer's table.
The advantages of raw materials formed by many years of sweet potato planting tradition and the strong industrial foundation formed by advanced technology and production capacity have made Tongxu County realize that the hot and sour noodle market has a huge space for development, and it is also an enriching industry to promote rural revitalization and local economic development.
Zhang Yuntao, Secretary of the Tongxu County Party Committee: In terms of policy, preferential policies for industrial investment promotion have been introduced; In terms of funds, it has set up a total scale of 1 billion yuan to guide the hot and sour noodle industry, and formulated a loan discount support policy for opening a physical store in the capital of sour and hot noodles in China; In terms of projects, it is planned to build a hot and sour powder industrial park covering an area of 2,730 acres and a starch industrial park covering an area of 400 acres.
After the completion of the hot and sour noodle industrial park, with Lixing Food as the leading enterprise, the surrounding upstream and downstream enterprises will be clustered and developed in different industries, as well as two standardized planting parks for sweet potatoes and potatoes, forming the largest production base of hot and sour noodles in the country, driving the development of the whole industrial chain of hot and sour noodles in Tongxu County.
At present, Tongxu County has 65 large and small hot and sour noodle production enterprises, and the "capital of hot and sour noodles" has brought many dividends to the development of enterprises, making them full of confidence in the future development.
He Xiaoyang, General Manager of Kaifeng Xiangjian Agricultural Development: Since building the capital of hot and sour noodles, there are more and more products and OEM in our factory, sales channels have also been opened, and profits have also increased.
Chen Henglei, Shengfeng Food, Kaifeng City: In the future, we will use the golden sign of the capital of hot and sour noodles to become bigger and stronger, make our company better, drive the surrounding people to make a fortune, and help rural revitalization.
A bucket of hot and sour noodles drives a city. At present, Tongxu County has 28 production lines for instant vermicelli and noodle products, with an annual production capacity of 7200 million boxes, with an annual output value of 2 billion yuan. For every 10 barrels of hot and sour noodles in the country, 8 barrels are made in Henan, and 6 barrels are in Tongxu, which has become the largest production and processing base of hot and sour noodles in the country. In the next three years, Tongxu County plans to cultivate more than 10 "specialized, special and new" enterprises and more than 50 enterprises above designated size, and the annual output value of hot and sour noodles and related industries will exceed 10 billion yuan.
*: Elephant News).