The Chinese Super League's new policy has sparked widespread discussion and controversy. The Football Association does not seem to have fully taken into account the actual needs and interests of clubs when introducing the new policy.
As a result, most clubs are unhappy with this. As the new season of the Chinese Super League is about to kick off, a story about the Football Association"New Deal"The news caused an uproar.
It is reported that this policy, formulated by the football management team led by Song Kai, has been collectively rejected by the 15 teams of the Chinese Super League because it is too amateurish and out of reality.
What's even more shocking is that these clubs would rather give up potential financial gains than accept this policy. This phenomenon raises questions about whether the Football Association really takes into account the interests and development needs of clubs when formulating policies.
Football Association"New Deal"It mainly includes the restoration of the naming rights of Chinese Super League teams, which is intended to help clubs increase revenue and ease operating pressure.
However, this policy ignores the professionalism of football and the complexity of the market. In practice, the club faces many difficulties and challenges, which make it difficult to implement this policy.
First of all, the restoration of naming rights did not bring the desired effect. In addition to the report, Henan Club has successfully attracted title sponsors.
The other 15 clubs were unable to find a suitable sponsor. Behind this phenomenon is the conflict of interests between clubs and sponsors, as well as the market's cautious attitude towards football sponsorship.
Second, the new policy restricts the way clubs are named, requiring the name of the sponsor to be added to the original gender-neutral name.
This approach seems reasonable in theory, but in practice it has led to a conflict between the investor and the title sponsor. The investor is the main supporter of the club.
Their interests and reputations are not fully reflected and respected, and the title sponsor has received more ** and attention with relatively low investment, which undoubtedly exacerbates the conflict of interests of both parties.
In addition, the new policy may also affect the partnership between the club and other sponsors. The reinstatement of naming rights may result in damage to the interests of shirt sponsors.
This affects the club's overall sponsorship system and revenue structure. This ripple effect left the club in a dilemma when faced with the new policy.
To sum up, although the new policy of the Football Association has a good starting point, it has exposed many problems in the actual implementation process. This is not only a reflection of the amateurism of the Football Association's policymaking.
It also highlights the deep-seated problems in China's football management system. In order to promote the healthy development of the Chinese Super League, the Football Association needs to consider the formulation and implementation of policies more professionally and meticulously.
At the same time, we should also strengthen communication and consultation with the club to jointly explore a more reasonable and effective development path.
Super League