"I think 'volume' is a good thing, only 'volume' can 'roll' out the competitive advantages of new energy vehicles, bring faster development speed, and realize the replacement of traditional fuel vehicles earlier. ”
More than a month ago, Zhu Jiangming, the founder, chairman and CEO of Leapmotor, said in an interview still echoed in his ears, and a month later, Zhu Jiangming took Leapmotor's 2024 new product family bucket and officially "opened the book".
On March 2, Leapmotor released its new 2024 family bucket, in addition to Leapmotor's first global product C10, the new C11, the new C01, and the new T03 also ushered in the launch. Among them, the price of T03 is 4990,000-6990,000 yuan, C10 price 12880,000-16880,000 yuan, C01 price 13680,000-15880,000 yuan, C11 price 14880,000-20580,000 yuan.
What is the volume of 01?
In fact, this is the second time that Leaprun has organized a product family bucket launch event. At the beginning of March last year, Leapmotor launched the C11 range extension, and together with the 2023 C01, C11, and T03, it was released for the first time in the form of a "family bucket". After a year, Leapmotor C10 was once again released with a new product, the family bucket, which defines the product value within 200,000 yuan based on the value of six major cross-level car selection.
Specifically, Leapmotor C10 has launched a total of 7 models. Among them, the ** range of pure electric models is 12880,000-16880,000 yuan, the starting price is 2% lower than the pre-sale70,000 yuan, the maximum battery capacity is 699kWh, CLTC range up to 530km; Range extender model** interval 13580,000-16580,000 yuan, the starting price is 1 lower than the pre-sale price60,000 yuan, the maximum battery capacity is 28With 4kWh, CLTC has a pure electric range of up to 210km and a CLTC comprehensive range of up to 1190km.
The length, width and height of the Leap C10 are 4739mm, 1900mm and 1680mm, the wheelbase is 2825mm, the size meets the standard of a medium-sized SUV, the effective space in the cabin is 1888mm, and the "EFF" is 668%, the space practicality performance is better than the ideal L7, BMW X3, Mercedes-Benz GLC and other luxury cars.
But space is not the biggest advantage of Leap C10, intelligent configuration is.
As Leap 30 The first global strategic model under the technical architecture, Leapmotor C10 is equipped with the industry's only "four-leaf clover"** integrated electronic and electrical architecture, and the first batch is equipped with Qualcomm SA8295P flagship smart cabin chip, which is twice as high as the new Mercedes-Benz E-class and ideal L7, with a computing power of 200K DMIPS, and the capacity of the main computing unit is more than 50% higher than that of the 8155 smart cabin chip mounted on Xpeng G6 and NIO ES6.
At the same time, Leapmotor C10 also has the industry's top intelligent driving hardware, including 128 threads of lidar and NVIDIA ORIN-X intelligent driving chip, which has L3 level of intelligent driving assistance in hardware capabilities, which can realize high-end intelligent driving functions such as NAC and NAP, and is also the first model in the industry to realize the non-inductive OTA upgrade of cockpit intelligent driving.
really responded to Zhu Jiangming's sentence, "Among the 150,000-200,000 products, there are those that should be there and those that should not be there." ”
Volume 02 is about to be rolled through
Not only the C10, but also the new C11, the new C01, and the new T03 are also on the market.
Since the release of the C11 in 21, although it has undergone two updates of 22 and 23, the overall has not changed much. This time, however, the all-new C11 has adopted the updated LEAP30 platform, standard Clover** integrated electronic and electrical architecture, Qualcomm Snapdragon SA8295P chip, in the appearance, interior, vehicle electronic architecture, intelligent cockpit system, intelligent driving system, version configuration strategy have been greatly improved and upgraded. In the past, the optional full variable standard, but also added FSD variable damping and vibration damping and other configurations that are not available in the same class, and the entry model is also reduced by 1000 yuan compared with the current model.
The all-new C01 has been streamlined from the current 7 models to 6 models, and the Smart Edition has been upgraded to the Premium Edition, which has greatly improved its competitiveness, and upgraded 17 configurations, including the vehicle architecture upgrade from the distributed Leap 30 in 12The 8-inch central control screen has been upgraded to 146-inch, intelligent cockpit 8155 chip upgraded to 8295 chip, etc. In addition, the entry threshold of the new C01 is also 9,000 yuan lower than that of the current model.
The all-new T03 has also been streamlined from 5 models to 3 models, of which the low configuration has been reduced by 10,000 yuan, and the high configuration has been reduced by 20,000 yuan. As a mid-term facelift model, the new T03 in addition to the new styling, quality upgrades, the biggest improvement is in its convenience, of which the 200 light version comes standard with fast charging, 403 comfortable version standard with cruise control, hill assist, automatic parking, 6-way manual adjustment of the main driver and other functions, bringing users a better driving experience.
In fact, it is very clear at this point, on the basis of **, Leap has packed the 8295 flagship chip, high-end NAP intelligent driving and other models that originally belonged to the 300,000 level or more into the new product "family bucket", less than 150,000 can have 8295, 160,000 on the lidar, this approach has directly pulled the market to a new height.
03 Why is it so rolled?
Take C10 as an example, in January this year, C10 opened pre-sale, and the pre-sale price was 15180,000-18580,000 yuan, on the basis of the configuration of Qualcomm 8295 and Orin chips to achieve the order of 180,000, the pricing can be described as full of sincerity, and the market feedback is enough to prove. It is reported that since the launch of pre-sale, the cumulative number of orders for Leapmotor C10 has exceeded 45,000.
Before the official release, considering the increasingly fierce ** war, the industry also speculated that the official sale of the C10 would be lower than the pre-sale price, but what I didn't expect was that it came directly to the 120,000 level. After all, in a previous interview, Cao Li, senior vice president of Leapmotor, also said that the C10 of about 150,000 still has a chance to achieve the expected gross profit target compared to cost control.
120,000 yuan is actually okay, with the amortization of the scale, the gross profit is still confident. Cao Li told "e-Chehui" that the C10 will be launched overseas in the third quarter, which will be an important milestone. It is reported that the first year target of the C10 is 6,000-10,000 units.
In the fierce battle, Leap chose to launch C10 with a very competitive **, which is undoubtedly a great confidence in its own product strength and brand influence. And this kind of self-confidence is the best in the global self-research route and continuous technological innovation that Leapmotor has always adhered to.
It is understood that the generalization rate of the vehicle architecture developed by Leapmotor has reached the highest in the industry of 88%, which can cover A0-C class products, which can not only empower its own products, but also improve the speed and efficiency of product iteration and further reduce costs.
This strategy of global self-development not only gives Leapmotor greater advantages in cost control, but also makes it more flexible in product design and development. At present, in addition to the C10, the all-new C11, the all-new C01 and the all-new T03 that have been launched, Leapmotor will also release the C16 at the Beijing Auto Show and start deliveries within the year. By 2025, Leapmotor will usher in a big year of products, and it is expected to launch five to six products. At that time, with a certain scale of zero running, it may also be carried out to the end.