In 2024, the whole world is in chaos.
By the time Gao He closed the door, Apple had already "gotten off". On the other side, on BYD's side, on the left is the Qin Plus of 780,000, and on the right is the 1.68 million Yangwang U9, fighting on two lines, and there is a model called "MEGA", which can complete a range of 500 km in 12 minutes.
Some are suffering, some are expandingSome are urging to make friends.
The joys and sorrows between car manufacturers may not be exactly the same, butJia Yueting and ff91 are a special case
Effective January 31, Faraday Future owes $127,000 (or $91.) to the San Jose office building7 w) rent, which the company sued to court.
In February, FF's Los Angeles-based company faced a similar lawsuit for failing to pay $91,000 ($660,000) in rent and taxes.
Mr. Jia was choked by his dreams becauseHe had to pay $200,000 in rentKim was out of breath.
That's it.
Mr. Jia, who is far away in the United States, also received a "cordial greeting" from Chinese mainland, and on 4 February, Jia Yueting added another piece of information on the continuation of the execution, involving the amount of money2.4.1 billion
However, Jia Yueting's personal Weibo is still full of a positive atmosphere.
In terms of sales,FF entered the Middle East, and as a VIP special vehicle for the wedding of the UAE royal family.
Interestingly, it is rumored that LeTV has invested tens of millions of dollarsLeading the wayRecently, it has been on the hot search many times.
Previously, many netizens found out,There are thousands or even tens of thousands of all kinds of AJ trendy shoes, green water ghost watches, big goose down jackets, etc. in various live broadcast rooms, and they are all robbed with less than 200 ** in the leading tide. As a result, Lingchao was boycotted by several e-commerce giants in the name of "malicious competition", but millions of Lingchao users didn't care about these, and left messages in the comment area: The Adi bought in the Lingchao app is only 200, durable and good-looking, it is recommended that there be more such "malice"!
I have to say that whether this move is a normal expansion of the enterprise or its seizure of the blue ocean, we still have to wait and see. 
In terms of deliveries, FF has already put FF 9120 was offered to Motev, founded by Morgan Freeman, a luxury car provider with famous celebrities at its core, and FF will serve the world's pyramid of consumers.
At the same time, Faraday was also working withAn industrial chain in ChinaA strategic collaboration took place.
It's like saying, "No matter what others do, I'm the best." ”
Since 2014, Jia Yueting has been working hard and spending itMore than 300,000 U.S. dollarsgold, but in the end it can only be sold11 unitsff91, and the owner of these 11 ff91s is himself.
Even Gaohe Company, in 2022 (according to the statistics of Zhichedi), its sales will reach 8,681 units.
Ding Lei of Gaohe Company is one of Mr. Jia's automobile manufacturing companies, and later Jia Yueting went to the United States and established Gaohe.
Jia Yueting and Ding Lei.
Now, Gaohe has mass-produced the "shame of the industry", and Jia Yueting has only sold 11 units, but he continues to dance.
Is the United States particularly merciful to people with ideals like Boss Jia? Or, FF91 can really reshape the concept of pure electric vehicles with one against ten, just like Jia Yueting's interpretation of "returning to China next week"?
Not long ago, an automotive blogger from Station B was invited to the production workshop of Faraday in Hanford, California.
This may be a Faraday carFor the first time, he presented his long-awaited FF91 in front of the public
Mr. Jia said that the 1 million square feet (93,000 square meters) of the plant, with an investment of 300 million US dollars, has more than 60 of the world's most cutting-edge robotic arms in the car body alone, two in an hour, running at full capacityAnnual production reached 10,000 units, surpassing Ferrari
In this **, FF's production line is in order, the stamping line and the painting line are in order, and it really looks a little like it.
Notes: This man with a cap is a well-known figure in monetary circlesGuo Hongcai, nicknamed "Bao Erye".
If I hadn't seen so many factories before, I would have believed it.
Below him, on an assembly line in Shanghai, Tesla's dense mass of robots is busy, and workers are busy.
This is an assembly line for BYD Charter in Changzhou: robotic arms that "come in" from all directions, so that a new energy vehicle can be completed in a minute.
Chongqing Sailis, with more than 3,000 robots, has achieved 100% fully automatic production in all links.
Wait, FF91 costs more than two million, how can it be mass-produced?
Then you can go to the "handmade area" of Rolls-Royce, where on the assembly line of the factory, a worker named "Tailor" is carefully polishing a leather chair.
Looking back at FF91, the picture switches to the robotic arm and body, there are very few workers, and some people in the comment area even ridiculed, saying that this is forcing them to mass-produce a car, just becauseFor the filming of a segment**.
A correspondent of the National Business Daily also flew to FF's production base in November.
Unlike the aforementioned blogs that were invited to see FF, the reporters who saw it may have a better understanding of FF's production.
In the factory of the FF company, the reporter saw itFive FF91s that have not yet been completed.
If you are interested, you can book in advance and then "mix in-house" before you can arrange.
Hearing the reporter say that he had a friend of the venture capital, Scott immediately agreed.
If this friend of yours is engaged in VC, can you introduce him and invest some money in him?
Leading people in various fields have greatly promoted our brand, so we welcome leaders from all walks of life. ”
Meaning, thinkIf you want to buy, you have to get the money first.
Before ff91 was officially released, Mr. Jia proposed it"Co-creation and delivery".allows users to become FF's partners and build a good car together.
The total number of co-created offers is divided into:Three phases
The first part was the purchase of the full amount of the FF 91 by the "Future Merchandiser" (the "Product Manager" of the "Future Merchandiser") for FF 91 to book and learn how to operate the car.
The second link is that the FPO gets his own car.
The third link is mass production.
At present, FF91 has entered the second phase, and among these customers, there are luxury real estate agents, racing drivers, singers, star agents, and company executives, all of which are what Mr. Jia said"Spire".
Other companies attract funds through products, but Jia Yueting attracts funds through customers, isn't this a bit the other way around?
FF91 was first shown to the public by:In 2017degrees of CES.
Just when LeEco was in financial trouble, the sudden arrival of ff91 gave them a glimmer of light, after nine daysSunac China with 15 billionBought the car.
It's not that Sun Hongbin is careless, but the shape of FF91 is really powerful.
The streamlined bodywork, streamlined design, and through-line headlights don't feel outdated.
Three engines with a maximum power of 1,050 hp for an acceleration of 100 km/h2.27 seconds, 130 degrees of electricity,km, surpassing Tesla.
Note: The above information is current and may be different from 2017.
But the problem is that the current new energy vehicles have become very crazy, and the advanced technology of the FF91 era has been eliminated after seven years.
As forIn terms of intelligent interaction, in January this yearFF91 has undergone nearly 1,600 OTA updates, focusing on making the engine interaction smoother and the AI assistant optimized.
However, there is car-machine interconnection, AI assistants, as well as FF91's large sofa and rear LCD screen, which are all standard configurations of domestic new energy vehicles.
InIn terms of drones, FF91 carries 36 detectors,TheoreticallyL4 level can be reached.
If the vague word "theoretically" is removed, whether it is Tesla's "pure vision" or Huawei and Xpeng's "lidar", they are only one step away from L4.
FF91, which used to be a pride, is no longer what it used to be. Tesla Model S Plaid version, 100 kilometers faster speed21 second, up to 672 km.
Moreover, the pre-sale price of the Plaid Model S is 828,900, and at present, among the domestic new energy vehicles, only the "Yangwang U9" is priced at more than one million, and the other models are priced between 500,000 and 800,000 yuan.
ff91's ** is309,000 US dollarsgold, and you may not be able to get the car after paying the money.
So, it's not that Mr. Jia is unwilling to come up with something better to attract more money, but ff91Neither the functionality nor the selling price can be increased, which is one in itself"Failure"., plus it is a "failure" in itself.
However, Jia Yueting did not want his company to go bankrupt, so he adopted two ways of "saving the country by curve".
Article 1,That's a person fighting monsters
He has always made FF91 synonymous with "extreme intelligence, extreme technology, and ultimate luxury".
As it stands, it is already on the marketThere are no competitors anymore, such as the FF91 AI electric car
Rolls-Royce is already producing Shining cars, but when it comes to AI EVs, they're more interested in the wealthy. ”
That's because this car is outdated, more than a notch worse than the FF91 car. ”
This speed is not as good as the rear of the FF91.
Most of the users of the Shining come from the top of the old pyramid, while the users of ff91 tend to be newTechnological trends
The second way, yesPosition FF91 at the top of the pyramid to set off the strength of FF91
Jia Yueting carried out various activities through the Internet, on the one hand, to make friends with Middle Eastern royal families, and on the other hand, to make friends with Hollywood celebrities, so as to show FF's "connections".
Through this relationship, FF can gain more attention, so as to attract more funds, so as to achieve mass production, which is Jia Yueting's best plan.
So, those at the top of the pyramid really identify with ff91?
I found a blog about ff91 on the Internet, authorSean LeeIn this interview, he not only demonstrated to me a glide unlocking and acceleration, but also asked a very interesting question:Can Faraday give a Bentley-like luxury experience?
Sean Lee gave a rather profound answer:
In the earliest days of Bentley, something went terribly wrongI had a Continental at the time, and that car had a lot of problems, the brake system was 100% broken, whether I was driving or not, it was going to have problems. ”
Shopping is notOwnership, and no ownership, as long as you see fit. ”
The rich man's mouth is so sweet.
However, if the FF91 can't be marketed, and the car doesn't perform very well, who will buy it?
On October 16, 2022, Jia Yueting released an open letter to all shareholders and investors, saying that Faraday Future's current market share is only $3 billion, while the company's total investment is less than $3 billion.
Importantly,$3 billion
In the automobile industry, factories must be built, production lines must be built, and talents must be recruited.
It took them a decade and 10 billion dollars invested, but no concept car has appeared, but Boss Jia has already produced eleven cars.
The difference is,Apple spends its own money, while FF relies on external funds.
According to incomplete data, Faraday Future has announced a $1 billion Series A financing in 2017.
In June 2017, "Prince Charming" Xu Jiayin entered the market and promised to give Evergrande 2 billion US dollars, but in the end, due to the dispute over funds, he only got 800 million US dollars.
In April of this year, FF won 2$2.5 billion in debt and trust funds.
From drawings, to screws, to plants, to mass production, everything is made by the investors themselves.
There is a vivid metaphor on the Chinese Internet: useppt to make a car
Those investors are either interested in FF91, or Mr. Jia is full of confidence in FF, or they are just to acquire FF and fulfill their dreams, or they areWhat creditors want to see
FF91 is only a semi-finished product, and with a little more money, you can make this car good and pay off the debts you owe.
But I didn't expect it,It is very likely that this "kick in the door" is just a cover
U.S. short firm J Capital Research has released a short remark about FF that reads as follows:
FF disclosed in its 2020 promotional materials that it had received14,000 unitsFF 91 order, where78 per cent are the same private enterpriseand converted it into notes payable with an interest rate of 8% per annum in 2020.
JCAP also speculated that the privately owned company was in fact an affiliate of FF.
InIn Boss Jia's opinion, this is nonsense at all.
Falsify accounts, improve operations, get more money, and take the next stepIt's very similar to LeEco.
In the end of LeTV, Mr. Jia left unharmed, and those creditors became victims.
With the example of LeTV in front, coupled with the plot of "The Wolf is Coming" over and over again, Mr. Jia, who has a lot of money, wants to raise money, which is not a simple matter.
For example, FF received nearly $100 million in funding in March of this year to prepare for the opening of FF's Hanford factory.
As of February next year, Jia Yueting announced that FF Partners has provided FF with 1$3.5 billion in financing to meet the capital required for mass production.
Without funds, Jia Yueting retold oneAbout dreams, about persistence, about the difficult process of Chinese cars moving towards high-end.
Is Jia Yueting really in trouble?
Jia Yueting will receive an annual salary of $373,800, $74,600, $89,700, $89,700, $89,700, $886,800, and $115,500 in fiscal years from 2020 to 2021, totaling for five years, according to the National Business Daily$4,090,800
In addition, after several packings, Mr. Jia also has a number of properties in his hands, and his private income is estimated to be more than 100 million yuan from January 1, 2019 to December 31, 2023.
So, every time I see Jia Yueting on the Internet, it's always"Rise to the occasion in the face of difficulties" and "never give up"., I can't help but say, buddy, do you know Luo Yonghao in "The True Biography"?
Although Lao Luo is also making a new mobile phone for his ideals, because the company is in trouble and owes six billion debts, he did not choose to run away, but honestly paid off the account and then started his career again.
As for Accountant Jia, what did he do?
It's up to me to do it, I can't do anything, it's important to run for my life.
Final Chapter
At LeTV's annual meeting, Jia Yueting took the stage to perform a song called "Wild Son".
The lyrics read:
Why is the wind stronger?
My heart was trembling.
It's like a speck of dust.
Dance in the wind.
But that erratic courage.
I'm going to be a great person.
Walk in your dreams with strength.
At a time when the whole LeTV was in a panic, Mr. Jia saidAt a time when everything is restricted, only dreams can circulate freely.
Since then, in order to realize his ideals, he has held back for seven years, stumbling to create ff91.
It's really hard to stick to it with your ideals.
But in my opinion, who would dare to say that China's new electric vehicle industry is easy?
How many people haven't experienced strong winds and waves, and how many haven't risked their lives?
So, ff91 is not an easy thing to do, butThere is no need to boil it down to "heroes."
ff91 was developed, and Mr. Jia just took shit luck, even if it didn't succeedIt doesn't mean that Chinese companies can't do this.
It's better to bury your head in work than to just talk about it.