The world's AI looks at Sam Ultraman, and China's AI has to look at Tsinghua....Dr. Li Yizhou.
You read that right, it's Tsinghua Dr. Li Yizhou, who sells AI courses.
Since AI swept the world in 2023, Li Yizhou, who claims to be a doctor from Tsinghua University, has launched an AI course of 199 yuan, selling 250,000 sets in one year, and sales have reached 50 million.
We haven't been sure exactly how AI will change the world, but what we do know is that AI has really improved Li Yizhou's life.
Mencius said that "the trouble of people is to be a good teacher", and there are hidden dangers in being a teacher, but "selling classes" can really make money.
Since Luo Zhenyu's popularity began, the industry of "teaching and solving doubts", which has lasted for thousands of years, has bloomed brightly on the Internet, making Confucius ashamed, Lao Tzu ashamed, and Zhu Xi ashamed.
But Confucius, Lao Tzu, Zhu Xi, and even Mencius, Mozi, Han Feizi and other ancient sages were really born in this era, can they sell courses on the Internet and make money like Dr. Tsinghua?
Of course not. The sages make money on the Internet by relying on the way of Confucius and Mencius and the learning of Huang Lao, unless they are in Dong Yuhui's live broadcast room, their lives are more turbulent than Confucius.
Because the Internet has its own way of selling courses.
1. The possibility of making money is the underlying logic of selling courses on the Internet
What is Lesson? He said that the teaching activities carried out in accordance with the prescribed sections are all called classes. According to this statement, as long as it is a teaching activity, it can be sold online to make money, but if you are a normal person, such as you, would you be willing to pay money online to learn chemistry, physics, and math classes after school? Studying the Analects and the University? Or are you willing to spend the same money on Tencent**, iQiyi, Tomato**, Honor of Kings, and Genshin Impact?
The answer is obvious.
Why can't we instill decades of hard study that this man is called Xiaoshuai and that girl is called Xiaomei?
Because learning in class is not a real human need at all. What is real demand? It's just that people don't really want to buy a hammer, they just want a hole, as long as they can make a hole, it doesn't matter if it's a hammer, or a sword, a gun, a sword, a drill, or someone to help, they can accept it.
The hammer is only the means, the hole is the end.
In class learning, learning is the means, promotion and salary increase, certification to make money, investment and financial management, and being an Internet celebrity are the goals.
Raise salary, manage money, make money, and realize ......How can you say it's all money? That's right, money is the real need of people.
Not to make money, how many people are really willing to study hard? Not to make money, how many people are really willing to work hard? Not to make money, how many people are willing to spend money on the Internet to buy a class?
Since money is the real demand, the language class naturally can't sell "15 Writing Lessons That Teach You to Make Money", the reading class definitely can't sell "12 Reading Realization Lessons, Turn the Books You Read into Money", and the photo class is inevitably not as good as "Zero-based Learning to Make Money in Xiaohongshu", as well as "0 Basis to Make Money from **" Private Domain Traffic Money Making Guide", "How to Make IP: Make Your Circle of Friends an ATM".
Do you understand? The possibility of making money from sales is the underlying logic of selling courses on the Internet.
The difference between selling courses and selling courses on the possibility of making money is like Uncle Zhang and Zhong in our commissary downstairs, although they both sell mineral water, one is to support his family, and the other is the richest man in China.
Confucius, Mencius, Lao Tzu, and Zhuangzi have not turned "people have no long-term worries" into "long-term investment, Buffett's investment philosophy", "born in adversity and dying in peace" into "lying down to earn 100 yuan a day", and "there are fish in the North Underworld" into "12 tips on how to raise fish in the North Sea and earn 10,000 yuan a month", nor can they eat the bowl of rice of selling courses on the Internet.
Why did it become popular so quickly? Do you remember what class they started with? It is "The Road to Wealth Freedom", a paid course on knowledge that teaches people to make money.
To this day, the course is still in the top 20 of the real-time popular list of courses.
That's the attraction of making money.
From the title of the book "Wealth Creation: The Road to Realization of Super Individuals", and the name of the course is "One Boat One Lesson to Make Money Year", it can be seen that Li Yizhou is worthy of being a doctor from Tsinghua University, and he has long figured out the underlying logic of making money by opening courses on the Internet.
Of course, understanding the underlying logic of selling to make money is only the first step, and how much money you can make depends on how many people are interested in buying your money-making course, which requires finding a good track.
2. AI large model, a good track with poor information
How exactly do you make money?
Kazuo Inamori said that the four fastest ways to make money have never changed.
The first is the information gap, i.e. what I know you don't know.
The second is poor cognition, that is, what I understand you don't understand.
The third is poor execution: that is, you and I both understand, but you don't do it, I do it.
The fourth is poor competition: that is, you and I do both, but I do better than you.
Selling courses originally belonged to poor information, and it was to make money by **"What I know you don't know". But the problem is that there are enough tutors on the Internet to teach you how to make money, enough to make up for the information gap, such as the four fastest ways to make money just mentioned by Kazuo Inamori, how do I know? It's because almost all the knowledge bloggers in Douyin have talked about it once, and I was stunned because I had brushed it too many times, so I was forced to remember it.
If the information is poor, what about the poor cognition?
For example, investment and financial management, whether it is an expert professor or a variety of Internet celebrity financial consultants, they basically have their own set of methods, some teach you to do the best, some let you buy, some tell you to buy today, and some tell you to sell today, as long as you pay more attention, it will naturally achieve hedging because of the different views of different experts, which can be regarded as a perfect interpretation of the core concept of risk hedging investment and financial management.
As for poor execution and poor competition, at a time when there are teachers everywhere and several sets of classes per person, these are not bad.
There are too many teachers who sell classes, and Kazuo Inamori pointed out that the four ways to make money, just like physics in "The Three-Body Problem", no longer exist.
New opportunities in the **?
Naturally, it's a new track.
New things not only mean poor information, but also through appropriate means, packaging a cognitive difference, and then through execution, to achieve a poor execution, is the door to making money suddenly opened?
Therefore, after the advent of AI, the most excited are the teachers who dream of changing the world, and even more excited than them are the teachers who dream of improving their lives and pay for knowledge.
In terms of selling courses, AI is indeed a big enough thing, he has gathered too much wealth effect, not to mention the trillions of dollars worth of OpenAI, just say that those AI concept stocks in the domestic A** field, regardless of whether they are really related or touched, or even have nothing to do with it, as long as you mention the connection with AI, you can rise for several days, and then look at those startups that claim to be big models, it is often hundreds of millions of dollars in financing, in the economic downturn, all industries are looking for opportunities to break the situation, is it worth paying attention to? Or at least understand what AI is, and whether there is a real chance to step on the wind and get rich overnight?
Coupled with mobile Internet, social networking, e-commerce, blockchain, and private domain traffic, wave after wave of technological innovation has brought everyone the impression of wealth. Fueled by waves of news, the wealth effect of AI has snowballed.
So I taught you financial management and investment before, taught you to learn skills and self-improvement, taught you to grow self-growth, promoted and raised, taught you to build a business model, taught you to do private domain, IP, and make money from **, and have transformed into old experts in artificial intelligence, they have taught you artificial intelligence enlightenment, AI business, AI realization, ChatGPT nuggets, ChatGPT to make money...
As for the course, as long as you pinch the head and tail of the metaverse, blockchain, mobile Internet, and self-**** in the past few years, and change the title, anyway, those who are willing to sign up for the class are leeks except for Xiaobai, and they will harvest a wave first.
At this time, a Tsinghua doctor launched a course called "Everyone's Artificial Intelligence Course", which was like a sense of "I want it all", and the audience was directly full. Why is Coca-Cola so profitable? How did Nongfu Spring's Zhong become the richest man in China? Isn't it because the audience is large enough?
Of course, at first glance, the name "Everyone's Artificial Intelligence Class" doesn't seem to be attractive, after all, it has nothing to do with money, but looking at his Moments advertisement, the first sentence is "the salary is not enough to spend", followed by "high salary and good employment", which is simply close to the face.
Obviously, the Ph.D. who dares to claim to be Tsinghua University really knows how to sell courses on the Internet better than ordinary teachers. So Li Yizhou was stunned and sold 250,000 sets of "Everyone's Artificial Intelligence Lesson" with the original price of 999 yuan and 199 yuan after the discount, with sales exceeding 50 million. And this is only part of the income from selling classes, because the 199 yuan class is just a drainage product.
3. How far can the Internet-style monetization of selling courses go?
There are usually two ways to make money by selling products, one is to make a lot of money, such as hundreds of millions of dollars in ASML lithography machines, and the other is to sell more and make a lot of money, such as Coca-Cola and Luckin.
The same is true of selling classes on the Internet. The course has the pricing of the course, the famous teacher, the good platform, the popular topic, the price is a little higher, the teacher is not famous, the platform is a little worse, the course production is poor, the pricing is a little lower, after all, the cost of the knowledge paid course is very simple, the main thing is the production cost and marketing cost, the more the course is sold, the production cost is evenly spread, which can be ignored. This business is originally good, but since you are selling courses on the Internet, do you use a little Internet thinking?
What is Internet Thinking?
How does an Internet product, such as ***, make money? At the beginning, the wool came out of the pig, making money from advertising, and then users paid, and then they strengthened their cognition and precipitated a new way of playing.
Do you understand? It is to catch a group of users first, and then make a fuss among the paid users and make them pay repeatedly.
So the Internet sells courses like this:
The first step is to launch a course that is suitable for the general public, and the first is relatively low, such as "Everyone's Artificial Intelligence Lesson";
The second step is to set up a course group, introduce "students" into the private domain, and use various methods including PUA in the private domain to let them buy advanced courses, such as the 1980 yuan course mentioned in the artificial intelligence training camp;
The third step is to pull the people who have bought the advanced course into a smaller group, such as a private board meeting, so that they have the opportunity to communicate with the teacher;
The fourth step may be to communicate with the teacher one-on-one, and the most important thing is to add the teacher's personal WeChat to achieve online socialization.
If anyone is still interested, you can also design the fifth, sixth, seventh...
Isn't this just like ***vip members, taking low-cost services as the starting point, sorting out new playing methods, refining operations, exploring diversified paths for user realization, collaborating to build a combination of monetization, and creating a full-link closed-loop of user life cycle qualitatively and quantitatively based on results, and accelerating the precipitation of a new business model?
With this set of Internet thinking, do you understand why "Everyone's Artificial Intelligence Lesson" is priced at 199? After buying a class, do you want to buy another 1980 yuan class? As long as you are interested, there is money, there will be more advanced courses waiting to serve you...
It doesn't matter if you're not interested, there will be Sora after ChatGPT, and there will be new things after Sora, they will be like ChatGPT is to the metaverse, and the metaverse is to smartphones, wave after wave of rush to stimulate the public's interest and make everyone pay for it.
Have you now mastered the introductory method of selling courses on the Internet? So how exactly should you choose a topic? What about making a course?
You can add a small assistant WeChat to understand the "0 basic to make a lie to earn course 2."The plus pro max course of version 0", the original price of the course was 19999 yuan, now it only costs 99 yuan, and you can also sell courses on the Internet to make money like Dr. Tsinghua, limited to the top 30.
However, the joke is that before Li Yizhou could enjoy the happiness of fame, he overturned, and the major platforms have removed his course content, and some industry insiders said that he may also face relevant compensation.
AuthorJosey.
EditHu Zhanjia.
OperationsChen Jiahui.
ProducedZero-state LT (ID: Lingtai LT).